Latest Content

  • Copper State Success Story

    Copper State Success Story

    Find out how Copper State Communications was able to reduce cycle time for content creation, increase customer engagement, and improve campaign measurement with Aprimo Distributed Marketing.

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  • The All New Aprimo Academy is Live!

    The All New Aprimo Academy is Live!

    Aprimo Academy — with a full course catalog of online training, instructor-led training, and a premier industry-leading Connections area for product discussion — helps you hone your marketing skills.

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  • Going Local with Your Marketing [Infographic]

    Going Local with Your Marketing [Infographic]

    Take your marketing to the local level by marketing through your channel partners. Find out how in the Going Local infographic.

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  • An Introduction to Campaign Management: My Story of Heartbreak and Hope

    An Introduction to Campaign Management: My Story of Heartbreak and Hope

    Join an Aprimo veteran for a tale of his torrid love affair with campaign management - a story full of ups, downs and a lot of marketing technology.

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  • Energise Your Partner Channel With Strong Marketing Support [Which-50]

    Energise Your Partner Channel With Strong Marketing Support [Which-50]

    Going local with your marketing via your partner channel ensures that it aligns to the way consumers want to shop and spend. Learn more about how to market through your channel partners.

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  • Best Practices for Marketing Operations Implementation & Continuation

    Best Practices for Marketing Operations Implementation & Continuation

    We sat down with to Katie Tierney to gather some practical tips, tricks, and best practices to ensure your Aprimo Marketing Operations implementation starts – and continues – smoothly.

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  • Aprimo Appoints New Regional Manager for Australia

    Aprimo Appoints New Regional Manager for Australia

    Aprimo appoints Steve Beards as the new regional manager for Australia. The proven sales and business leader will head Aprimo's strategic business development initiative in APAC.

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  • Want better results from your channel marketing? Measure your channel activities.

    Want better results from your channel marketing? Measure your channel activities.

    To maximize your channel investments, you must measure results and make it easy for partners. This short guide outlines what you can do to add this business intelligence to your channel marketing.

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  • The Power of Partnership: Alliances Enable Smarter Marketing

    The Power of Partnership: Alliances Enable Smarter Marketing

    Aprimo’s recent acquisition of ADAM Software demonstrates the power of partnerships – those relationships that make our organizations collectively stronger and align us strategically.

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  • 7 Takeaways From Aprimo's ADAM Software Buy [CMSWire]

    7 Takeaways From Aprimo's ADAM Software Buy [CMSWire]

    Aprimo’s acquisition of ADAM Software came as no surprise to anyone who follows the DAM market. If you are wondering what this deal means to you and the market, here are 7 things you should know.

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  • How Well Do You Know Your Marketing Budget? [Infographic]

    How Well Do You Know Your Marketing Budget? [Infographic]

    We’ve got three ways to help you get to know your budget better. An industry-leading marketing operations platform can help you centralize your view, dig into the details and be accountable.

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  • Empower your partners while maintaining brand integrity

    Empower your partners while maintaining brand integrity

    We know how to keep your brand and its channel partners aligned and on message. Learn how to empower your channel partners into brand compliance by giving them the resources they need.

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  • Marketers Can Secure A Bigger Budget By Proving ROI [Which-50]

    Marketers Can Secure A Bigger Budget By Proving ROI [Which-50]

    Marketers say measuring return on investment is at the top of their agenda, but almost four out of five admit they are not doing it successfully.

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  • Agile Marketing: What’s the Appeal? [Digital Marketing Magazine]

    Agile Marketing: What’s the Appeal? [Digital Marketing Magazine]

    Agility. It’s a word in every modern marketer’s vocabulary. But what exactly does marketing agility mean? Find out in this article by our own Jon Williams on digitalmarketingmagazine.co.uk.

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  • On-Demand Webinar: Optimize Marketing Operations Through Metrics, Measurement, & Technology52:26

    On-Demand Webinar: Optimize Marketing Operations Through Metrics, Measurement, & Technology

    View the on-demand webinar to learn how to leverage technology to optimize marketing operations and utilize metrics and measurement to reduce inefficiencies in order to perform smarter marketing.

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  • How Smart Marketers Leverage Technology to Measure Operational Efficiency

    How Smart Marketers Leverage Technology to Measure Operational Efficiency

    By leveraging technology and using metrics to reduce inefficiencies, marketers can capture clean and meaningful data to optimize marketing operations. Learn more in this blog post from Ed Breault.

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  • Aprimo Acquires ADAM Software [Financial IT]

    Aprimo Acquires ADAM Software [Financial IT]

    Aprimo, marketing operations pioneer and category leader, announced it has acquired ADAM Software, a leading global provider of enterprise-class Digital Asset Management (DAM) software solutions.

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  • Accelerate channel performance. Engage all partners.

    Accelerate channel performance. Engage all partners.

    Want to improve your partner engagement? This two-page guide details how to support and engage more of your partners… regardless of whether they’re marketing all-stars or novice marketers.

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  • Aprimo’s Acquisition Of ADAM Software Signals Market Consolidation [Forrester]

    Aprimo’s Acquisition Of ADAM Software Signals Market Consolidation [Forrester]

    Aprimo snatched up ADAM Software, which bolsters Aprimo’s digital asset management (DAM) capabilities. What does Aprimo’s acquisition of ADAM mean for the market? Find out in this blog by Nick Barber.

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  • Aprimo adds digital asset management with ADAM acquisition [Martech Today]

    Aprimo adds digital asset management with ADAM acquisition [Martech Today]

    With the new purchase, marketing operations platform Aprimo boosts its content capabilities as a ‘prep before execution’ tool. Learn more in this article from Martech Today.

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