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  • 5 Benefits of Lead Scoring (And Why Channel Partners Need to Take Advantage of It)

    5 Benefits of Lead Scoring (And Why Channel Partners Need to Take Advantage of It)

    If your partners are not qualifying leads, you'll want to help them incorporate lead scoring into their marketing & sales efforts. Learn the 5 benefits you'll see when partners implement lead scoring.

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  • An Updated Discussion of DAM Scalability

    An Updated Discussion of DAM Scalability

    Does your DAM solution offer your organization sufficient flexibility to handle current and unpredictable future needs? Learn more about the importance and requirements for scalability in this blog.

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  • What’s Your Marketing Mayhem? How to Overcome Complexity to Meet Customer Expectations Webinar

    What’s Your Marketing Mayhem? How to Overcome Complexity to Meet Customer Expectations Webinar

    Join Aprimo and TopRight Partners on June 13, 2017 as they discuss the Marketing Mayhem survey research report results and key findings from senior level Marketing Operations leaders.

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  • What in the World is Distributed Marketing?

    What in the World is Distributed Marketing?

    Distributed marketing is a term that has been floating around for quite some time now, but is still a concept new to many marketers. What is distributed marketing? Is it right for your organization?

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  • Tech Stack Inspirations from a MarTech 2017 Stackies Winner

    Tech Stack Inspirations from a MarTech 2017 Stackies Winner

    Aprimo, winners of the 2017 Martech Stackie Awards, shares their tech stack, what makes a marketing technology stack successful, and offers tips for building the right stack for your own organization.

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  • Distributed Marketing Lead Management Overview

    Distributed Marketing Lead Management Overview

    Aprimo Distributed Marketing equips your partners with the tools they need to generate, manage, and convert leads to sales. Learn more about Distributed Marketing and its lead management capabilities.

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  • Aprimo Brings Innovation to the Next Level with Product Updates to Equip Marketers with the “Aprimo Advantage”

    Aprimo Brings Innovation to the Next Level with Product Updates to Equip Marketers with the “Aprimo Advantage”

    Aprimo announced today its continued mission to empower marketers with the solutions they need to bridge art and science with the addition of several product innovations.

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  • MarTech Conference: The 2017 Stackies and Hackies Winners [MarTech Today]

    MarTech Conference: The 2017 Stackies and Hackies Winners [MarTech Today]

    The third annual Stackies Awards announced six winners Tuesday night at the opening night of Third Door Media’s MarTech Conference, now taking place in San Francisco. Check out Aprimo's winning Stack!

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  • Aprimo Introduces Campaign Management Capabilities [Destination CRM]

    Aprimo Introduces Campaign Management Capabilities [Destination CRM]

    Aprimo today released Aprimo Campaign, a cloud-based solution designed to help organizations manage customer data and gather insights for improving multichannel marketing initiatives.

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  • Aprimo Announces New Cloud-Based Campaign Management Solution

    Aprimo Announces New Cloud-Based Campaign Management Solution

    Aprimo announces the launch of its next-generation campaign management solution, Aprimo Campaign, enabling users to leverage data where it’s located and manage distribution across marketing channels.

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  • Announcing Aprimo Campaign!

    Announcing Aprimo Campaign!

    We are excited to announce the launch of Aprimo Campaign, our enterprise class Multi-Channel Campaign Management (MCCM) product as part of the Aprimo Platform on Microsoft Azure!

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  • Aprimo Campaign Brochure

    Aprimo Campaign Brochure

    Aprimo Campaign is an enterprise campaign management application designed to access and select millions of customers and transactions across multiple sources wherever the data may sit.

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  • Aprimo Unveils New Distributed Marketing Capabilities

    Aprimo Unveils New Distributed Marketing Capabilities

    Aprimo, a leading global provider of marketing operations, today announced significant enhancements to its through-channel marketing automation (TCMA) platform, Distributed Marketing.

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  • 2017 Forrester DAM Vendor Landscape

    2017 Forrester DAM Vendor Landscape

    This report from Forrester Research categorizes DAM vendors, details the market dynamics that AD&D pros should be aware of, and provides recommendations on how to strategize around DAM purchases.

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  • An Attendee's Guide to MarTech San Francisco 2017

    An Attendee's Guide to MarTech San Francisco 2017

    MarTech is the international conference series for senior-level, hybrid professionals who are both marketing- and tech-savvy. Stop by booth 201 to meet with team Aprimo!

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  • VIDEO: CMOs Should Speak The Language Of Business, Says Aprimo CEO [Which-50]

    VIDEO: CMOs Should Speak The Language Of Business, Says Aprimo CEO [Which-50]

    During a visit to Australia, Stammen told Which-50 that the demands for ROI, complexity of marketing and need to manage many channels, means that marketers needed to speak the language of business.

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  • Mayhem Is Lurking In Your Marketing Department

    Mayhem Is Lurking In Your Marketing Department

    Marketing mayhem is lurking in every corner and can appear in many forms— from managing capacity to delivering a consistent brand message to measuring return on marketing investment.

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  • Meet Aprimo at DAM NY

    Meet Aprimo at DAM NY

    Henry Stewart DAM NY is the world's largest conference dedicated to Digital Asset Management, providing a unique environment to exchange best practices and network. Connect with us at the event!

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  • An Attendee's Guide to Channel Focus North America

    An Attendee's Guide to Channel Focus North America

    Channel Focus North America combines a blend of new thinking and practical topics that ensure delegates walk away with strategies and tactics to redefine existing channel sales and marketing methods.

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  • Copper State Success Story

    Copper State Success Story

    Find out how Copper State Communications was able to reduce cycle time for content creation, increase customer engagement, and improve campaign measurement with Aprimo Distributed Marketing.

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