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  • Aprimo Among Vendors Included in Marketing Resource Management (MRM) Landscape by Independent Research Firm

    Aprimo Among Vendors Included in Marketing Resource Management (MRM) Landscape by Independent Research Firm

    Strong capabilities across all 8 categories and noted for “enterprise breadth and depth of its scalable and modular MRM offering"

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  • CMOs Budgets Shrinks: 6 Ways To Do More With Less

    CMOs Budgets Shrinks: 6 Ways To Do More With Less

    Gartner’s latest research states that CMO’s budgets have decreased, from about 12.1% of a company’s total operating budget in 2016 to 11.3% in 2017. Here is how you can do more with less!

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  • Watch your step! Bridge the Gap to Boost Marketing Value and ROI

    Watch your step! Bridge the Gap to Boost Marketing Value and ROI

    Learn how to transform your marketing operations to deliver engaging brand experiences!

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  • Global Investment Firm achieves FINRA Compliance with Aprimo

    Global Investment Firm achieves FINRA Compliance with Aprimo

    Marketers face the challenges of engaging and converting new prospects. Financial Services marketers are no exception but also have the additional burden of regulatory compliance.

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  • Bringing Together the 4 Cornerstones of Marketing to Close the Gaps [Mind the Gap Series]

    Bringing Together the 4 Cornerstones of Marketing to Close the Gaps [Mind the Gap Series]

    To close the marketing gaps, you need control over the four cornerstones required for a stable and strong marketing department -- budgets, people, data, and content.

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  • Three Cyber Monday Wins, And One Epic Cyber Monday Fail

    Three Cyber Monday Wins, And One Epic Cyber Monday Fail

    Retail had a great Cyber Monday, but did your company? Find out how you can avoid a Cyber Monday Fail.

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  • Aprimo Creative Cloud Connector

    Aprimo Creative Cloud Connector

    Providing a seamless connection between Aprimo DAM and Adobe.

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  • Train for The Marketing Marathon with Marketing Operations [Mind the Gap Series]

    Train for The Marketing Marathon with Marketing Operations [Mind the Gap Series]

    As a modern marketer, you have more on your plate than ever before. Not only are you still responsible for print, television, and web campaigns, but your responsibilities today have expanded.

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  • On-Demand Webinar: Mind the Gap – Making Marketing More Productive59:47

    On-Demand Webinar: Mind the Gap – Making Marketing More Productive

    Marketing operations is a growing need for most organizations and the function’s value is increasingly recognized. Watch for more information on how you can make your marketing team more productive!

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  • How Aprimo fuels enterprise-wide modernization with Azure [Microsoft]

    How Aprimo fuels enterprise-wide modernization with Azure [Microsoft]

    As Aprimo onboarded its first customer to their new SaaS-only Azure solution, VP of Research and Development, Jason LaPointe, reflected on the enterprise-wide transformation.

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  • 5 Things You Gain by Closing the Marketing Operations Gap [Mind the Gap Series]

    5 Things You Gain by Closing the Marketing Operations Gap [Mind the Gap Series]

    Learn more about the 5 things your marketing department will gain when you close your marketing operations gap with technology.

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  • Which-50 Interview: Avoiding the 'Customer Experience Gap' with Tarun Chawla3:55

    Which-50 Interview: Avoiding the 'Customer Experience Gap' with Tarun Chawla

    Aprimo director of product strategy, integrations & BI, Tarun Chawla, discusses how digital asset management helps brands avoid the 'Customer Experience Gap'.

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  • Aprimo Unveils New Capabilities Within Its Digital Asset Management Platform [Demand Gen Report]

    Aprimo Unveils New Capabilities Within Its Digital Asset Management Platform [Demand Gen Report]

    In addition to AI-powered auto-tagging, Aprimo enhanced its content hub to help customers deliver content via digital channels and strengthen cross-functional working scenarios.

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  • The 2 Biggest Marketing Gaps You Need to Know About [Mind the Gap Series]

    The 2 Biggest Marketing Gaps You Need to Know About [Mind the Gap Series]

    Your marketing department is facing more challenges than ever before and it all boils down to two main areas: Brand Experience & Marketing Operations.

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  • On-Demand Webinar: Channeling Nirvana – Lead Nurturing Best Practices for Channel Marketing37:13

    On-Demand Webinar: Channeling Nirvana – Lead Nurturing Best Practices for Channel Marketing

    Learn more about how lead nurture programs can give your local marketing and partner campaigns the advantage. Walk away with lead nurture program ideas and best practices to add to your 2018 marketing

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  • Aprimo Evolves Marketing Productivity Solution with New Intelligent Capabilities

    Aprimo Evolves Marketing Productivity Solution with New Intelligent Capabilities

    Workflow enhancements strengthen Aprimo’s best-of-breed portfolio to help marketers simplify and automate marketing collaboration

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  • Upcoming Webinar – Mind the Gap: Making Marketing More Productive

    Upcoming Webinar – Mind the Gap: Making Marketing More Productive

    Marketing operations is a growing need for most organizations and the function’s value is increasingly recognized. Join us for a webinar on how you can make your marketing team more productive!

    Read Article
  • Webinar: How to Automate Agency Operations and Grow Your Business

    Webinar: How to Automate Agency Operations and Grow Your Business

    Using digital platforms to establish a healthy, long-term client relationship is crucial for agency sustainability. Learn how to automate your agency operations!

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  • 4 Scary Problems Lurking Over Your Marketing Data

    4 Scary Problems Lurking Over Your Marketing Data

    Keep an eye out for these scary problems that could be lurking over your own marketing data.

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  • The Monday Stack: Aprimo Stakes Out its Cloud [DMN]

    The Monday Stack: Aprimo Stakes Out its Cloud [DMN]

    Recap with Aprimo and DMNews on the DMA &Then Conference and Aprimo's cloud announcement.

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  • On-Demand Webinar: Channeling Nirvana – How to Empower Your Partners to Maximize Profits34:43

    On-Demand Webinar: Channeling Nirvana – How to Empower Your Partners to Maximize Profits

    Learn more about empowering your channel partners to help maximize your profits!

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