Latest Content

  • How Smart Marketers Leverage Technology to Measure Operational Efficiency

    How Smart Marketers Leverage Technology to Measure Operational Efficiency

    By leveraging technology and using metrics to reduce inefficiencies, marketers can capture clean and meaningful data to optimize marketing operations.

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  • Actively supporting only 20% of channel partners? You’re missing a key revenue opportunity.

    Actively supporting only 20% of channel partners? You’re missing a key revenue opportunity.

    Want to improve your partner engagement? This two-page guide details how to support and engage more of your partners… regardless of whether they’re marketing all-stars or novice marketers.

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  • Aprimo Acquires ADAM Software to Enhance its DAM Strength [CMS Wire]

    Aprimo Acquires ADAM Software to Enhance its DAM Strength [CMS Wire]

    Aprimo, which reclaimed its brand identity after five years of ownership by Teradata, today addressed gaps in its marketing suite by acquiring ADAM Software, a digital asset management (DAM) vendor.

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  • Aprimo & ADAM: A Better Content Experience Through Digital Content Management

    Aprimo & ADAM: A Better Content Experience Through Digital Content Management

    Aprimo and ADAM have joined forces to produce the world’s most powerful, innovative, and engaging Marketing Operations platform. See how we're creating a better content experience together.

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  • Aprimo Acquires ADAM Software, Bringing Best in Class Digital Asset Management to Marketing Operations

    Aprimo Acquires ADAM Software, Bringing Best in Class Digital Asset Management to Marketing Operations

    Aprimo, marketing operations pioneer and category leader, announced today it has acquired ADAM Software, a leading global provider of enterprise-class Digital Asset Management software solutions.

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  • Aprimo & ADAM Overview3:11

    Aprimo & ADAM Overview

    Smart content just got smarter: Aprimo acquires ADAM Software, a global leader in Digital Asset Management. Learn more about how these two powerful platforms work together!

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  • Wouldn’t it be nice if your channel partners generated their own leads?

    Wouldn’t it be nice if your channel partners generated their own leads?

    If a brand wants to locally impact the market through its channels, channel partners must take some ownership. But how can a brand engage its partners and motivate them to generate their own leads?

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  • Market Smarter with Aprimo Academy

    Market Smarter with Aprimo Academy

    Aprimo Academy is the central school of learning for all Aprimo products. Join us for the upcoming Aprimo Academy bootcamps to market smarter with Aprimo.

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  • Deconstructing SEA FINRA 17a-4 (WORM Compliance)

    Deconstructing SEA FINRA 17a-4 (WORM Compliance)

    How does a Financial Services marketing department ensure they have an effective strategy to comply with SEA FINRA 17a-4 (WORM Compliance)? It's easier than the name suggests.

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  • It’s Creativity Without The Crazy [Which-50]

    It’s Creativity Without The Crazy [Which-50]

    Marketers like to think of their craft as art and science in equal measure. But what happens when the process — the science — of marketing impedes the creative flow?

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  • YBS Group Deploys Aprimo Across All Product Development [FinTech Finance]

    YBS Group Deploys Aprimo Across All Product Development [FinTech Finance]

    Yorkshire Building Society is reeping the benefits of a new automated approach to marketing operations following its selection of Aprimo, a global leader in marketing operations software solutions.

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  • YBS Group Deploys Aprimo Across All Product Development, Marketing and e-Commerce Functions

    YBS Group Deploys Aprimo Across All Product Development, Marketing and e-Commerce Functions

    Yorkshire Building Society (YBS), the UK’s second largest building society, is reaping the benefits of a new automated approach to marketing operations following its selection of Aprimo.

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  • Focus on the Family Success Story

    Focus on the Family Success Story

    Focus on the Family is a faith-based nonprofit dedicated to helping families thrive. Find out how Focus on the Family leveraged Aprimo to streamline marketing activity across the entire organization.

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  • Businesses Far Behind on Agile Marketing [DMN]

    Businesses Far Behind on Agile Marketing [DMN]

    The study with Forbes Insights, asked marketers for their opinions about agile marketing and the state of their operations. Three out of four said “agility of Marketing Operations" was a challenge.

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  • The Next Evolution: Marketing Automation Built for your Channel

    The Next Evolution: Marketing Automation Built for your Channel

    As more organizations begin to see the value of marketing through their channel partners, a new breed of marketing technology has gained relevance & popularity – Through-Channel Marketing Automation.

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  • Get Your Creative Groove Back eBook

    Get Your Creative Groove Back eBook

    When teams spend weeks in the abyss of revisions or re-do’s, it’s frustrating and emotionally draining. How can you rise out of this abyss and focus on creating amazing content? Find out in our ebook.

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  • How Well Do You Know Your Marketing Budget? [Which-50]

    How Well Do You Know Your Marketing Budget? [Which-50]

    Do you know every dollar on a first-name basis? If you are managing a marketing budget across multiple channels, the answer is probably no.

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  • Maximize the Return of Your Channel Marketing Investment

    Maximize the Return of Your Channel Marketing Investment

    Recognize the four signs that your channel is underperforming and turn the situation around by engaging and empowering your channel partners.

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  • Webinar: Optimizing Marketing Operations through Metrics, Measurement, and Technology

    Webinar: Optimizing Marketing Operations through Metrics, Measurement, and Technology

    Register for the webinar to learn how to leverage technology to optimize marketing operations and utilize metrics and measurement to reduce inefficiencies in order to perform smarter marketing.

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  • Coming Soon: The Aprimo Academy Portal

    Coming Soon: The Aprimo Academy Portal

    We are pleased to announce the upcoming launch of the Aprimo Academy Portal, our new Learning Management System. Learn more about Aprimo Academy and the benefits for you!

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