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  • You’re A Content Publisher Now, So Get Your DAM House In Order - Forrester Research

    You’re A Content Publisher Now, So Get Your DAM House In Order - Forrester Research

    This report from covers best practices for vendor selection, implementation, and user adoption to help application development and delivery professionals create mature and successful DAM strategies.

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  • How Do Marketers Best Measure ROI? [Which-50]

    How Do Marketers Best Measure ROI? [Which-50]

    Simple conversion rates are not enough to measure true marketing return on investment, says Aprimo’s CPO, Kevin Souers, suggesting marketers instead map out the entire customer journey.

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  • An Evolving Approach to Personalization Throughout the Customer Journey

    An Evolving Approach to Personalization Throughout the Customer Journey

    By building relationships through contextual commerce, brands can enhance customer relationship efforts & uncover what consumers want as they drive sales. View the report & attend the webinar for more

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  • 3 Marketing Tech Trends Every Executive Should Consider

    3 Marketing Tech Trends Every Executive Should Consider

    Marketing technology never stands still. As marketing channels continue to explode and technology advances at breakneck speed, marketing leaders struggle to keep pace. Find out the 3 trends to watch.

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  • Aprimo Appoints New Business Development Director for Southern Europe

    Aprimo Appoints New Business Development Director for Southern Europe

    Aprimo has further underlined its ambitions for significant market expansion in Europe with the appointment of a new Business Development Director for Southern Europe.

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  • Marketing Tech Lessons from this Year's MarTech 'Stackies" Winners [Velocitize]

    Marketing Tech Lessons from this Year's MarTech 'Stackies" Winners [Velocitize]

    At the 2017 MarTech Conference, 6 companies were awarded “Stackie” awards for their marketing “stack” — the integrated system of tools and technologies that powers the marketing of an organization.

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  • Maximise your ROI on Channel Marketing [Digital Marketing Magazine]

    Maximise your ROI on Channel Marketing [Digital Marketing Magazine]

    If your organisation has a distributed sales model, you know how integral channel partners can be to your continued success. You also know how difficult it can be to engage and enable partners.

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  • Top takeaways from Argyle’s Financial Services Forum: Marketing and Technology Innovation

    Top takeaways from Argyle’s Financial Services Forum: Marketing and Technology Innovation

    On the heels of the Argyle 2017 Financial Services Forum: Marketing and Technology Innovation, three members of our leadership team sat down to share their observations and insights from the show.

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  • Driving Cross-Channel Experiences with Intelligent Consumer Data

    Driving Cross-Channel Experiences with Intelligent Consumer Data

    WBR Digital, ADAM Software & ChannelAdvisor conducted a study of 136 enterprise retailers. The results help benchmark the industry’s maturity in content strategy, channel complexity & personalization.

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  • Aprimo Report Reveals the Future of Marketing and Tech Requirements [Technology Blog Writer]

    Aprimo Report Reveals the Future of Marketing and Tech Requirements [Technology Blog Writer]

    The report highlights that now, more than ever, marketing operations technology is essential to successful modern marketing, dictated by today’s highly complex and multifaceted environment.

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  • CMO Insight Summit: Aprimo fuels marketing’s transformation debate

    CMO Insight Summit: Aprimo fuels marketing’s transformation debate

    In May, we participated in the European edition of the CMO Insight Summit at the wonderful Royal Turnberry Hotel in Scotland. Check out this blog to learn about our experience at this event.

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  • Keeping Up with Customer Expectations - Which-50 Interview with Kevin Souers, CPO3:48

    Keeping Up with Customer Expectations - Which-50 Interview with Kevin Souers, CPO

    Check out Which-50's interview with Kevin Souers, Aprimo's Chief Product Officer, about keeping up with customer expectations.

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  • Meet Aprimo at DAM Europe!

    Meet Aprimo at DAM Europe!

    DAM Europe is Europe's largest conference dedicated to Digital Asset Management, we provide a unique environment to exchange knowledge, experiences and build long lasting professional networks.

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  • Philips Success Story

    Philips Success Story

    Find out how Phillips, a globally recognized brand that serves the healthcare, lighting, and consumer lifestyle markets, updated its approach to managing content with Aprimo Digital Asset Management.

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  • The Forrester Wave™: Digital Asset Management For Customer Experience, Q3 2016

    The Forrester Wave™: Digital Asset Management For Customer Experience, Q3 2016

    This report from Forrester Research shows how each Digital Asset Management (DAM) provider measures up and helps application development and delivery (AD&D) professionals make the right choice.

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  • Research Reveals the Four Key Components of Effective Personalization

    Research Reveals the Four Key Components of Effective Personalization

    Accenture’s Personalization Pulse Check 2016 identified four key components of a best-in-class personalized experience, and the firm called these components “The Four Rs of Personalization."

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  • More Evidence that Mobile-Friendly Content is Critical for Retailers

    More Evidence that Mobile-Friendly Content is Critical for Retailers

    Recent studies are providing more evidence that having detailed and rich product-related content that is mobile friendly is critical for retailers. Learn more about why you need to be mobile.

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  • Aprimo Boosts Digital Transformation for Financial Services Marketers [MarTech Advisor]

    Aprimo Boosts Digital Transformation for Financial Services Marketers [MarTech Advisor]

    To satisfy growing demand among financial marketers for agile, cloud-based solutions, Aprimo today announced enhanced benefits now available through its platform on Microsoft Azure.

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  • Where have all the CMOs gone?

    Where have all the CMOs gone?

    Given the current events over the last few weeks, months, and even years, the number of CMOs at organizations has noticeably declined… as well as their tenures. Where have they all gone?

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  • Marketing Data Mayhem: It’s 9 am on Monday, do you know where your marketing data is?

    Marketing Data Mayhem: It’s 9 am on Monday, do you know where your marketing data is?

    One area not talked about much is the everyday struggle and mayhem that organizations and marketing departments have managing their marketing data. Do you know where your marketing data is?

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  • 5 Trending Takeaways from MarTech 2017

    5 Trending Takeaways from MarTech 2017

    San Francisco MarTech 2017 was filled with wonderful mayhem… a swirling fusion of sessions, awards, networking, and idea sharing. We wanted to count down the 5 trending takeaways.

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