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  • Aprimo Among Vendors Included in Marketing Resource Management (MRM) Landscape by Independent Research Firm

    Aprimo Among Vendors Included in Marketing Resource Management (MRM) Landscape by Independent Research Firm

    Strong capabilities across all 8 categories and noted for “enterprise breadth and depth of its scalable and modular MRM offering"

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  • Marketing Operations in an Age of Disruption – Upcoming Webinar!

    Marketing Operations in an Age of Disruption – Upcoming Webinar!

    The world of marketing is changing and evolving. Read more about Marketing Operations in the age of disruption and register for our upcoming webinar with SiriusDecisions!

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  • The SiriusDecisions Functional Design Model for Marketing Operations [SiriusDecisions]

    The SiriusDecisions Functional Design Model for Marketing Operations [SiriusDecisions]

    Options for allocating b-to-b marketing operations responsibilities.

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  • Vendor Landscape Marketing Resource Management 2017 [Forrester]

    Vendor Landscape Marketing Resource Management 2017 [Forrester]

    Check out the new marketing resource management vendor landscape from Forrester and see how Aprimo is recognized as a comprehensive end-to-end MRM solution.

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  • Keep your marketing shelves stocked with fresh content [Aprimo for Retail]

    Keep your marketing shelves stocked with fresh content [Aprimo for Retail]

    You know better than most how quickly things change in the retail industry. It’s constantly evolving, which means you are under non-stop pressure to keep up with consumer needs. Aprimo can help.

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  • Aprimo Marketing Productivity2:15

    Aprimo Marketing Productivity

    Aprimo Marketing Productivity provides an intelligent, cloud-based solution to help marketers simplify and automate marketing collaboration. ​ For more Marketing Productivity information: http://bit.

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  • NRF 2018: Where Microsoft partners bring intelligent retail [Microsoft]

    NRF 2018: Where Microsoft partners bring intelligent retail [Microsoft]

    Microsoft is teaming up with their top partners at the upcoming National Retail Federation's annual trade show in New York City!

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  • Aprimo to Exhibit Alongside Microsoft at NRF 2018 Retail’s Big Show

    Aprimo to Exhibit Alongside Microsoft at NRF 2018 Retail’s Big Show

    Aprimo has announced its presence at NRF 2018 Retail’s Big Show in New York City from January 14-16 with Microsoft

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  • Anurag Harsh Joins IPsoft; Aprimo Adds Mark Fera; Matt Knust Joins Aki Technologies [Adotas]

    Anurag Harsh Joins IPsoft; Aprimo Adds Mark Fera; Matt Knust Joins Aki Technologies [Adotas]

    “Aprimo’s leading position as a global pioneer in cloud based, digital marketing operations is a testament to our client’s success,” said Mark Fera, Aprimo Senior Vice President of Industry Solutions.

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  • Transforming your organization to deliver a great customer experience [Mind the Gap Series]

    Transforming your organization to deliver a great customer experience [Mind the Gap Series]

    CMOs increasingly understand that accelerating revenue growth is closely tied to delivering an exceptional and consistent customer experience. But what does that entail?

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  • Top Marketing Challenges and How to Solve Them [Mind the Gap Series]

    Top Marketing Challenges and How to Solve Them [Mind the Gap Series]

    With the emergence of new digital technologies, marketers like yourself manage an average of 23 different channels. Learn how you can solve your marketing gaps.

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  • Decoding “Retail Transformation” at NRF 2018

    Decoding “Retail Transformation” at NRF 2018

    A look into Aprimo's upcoming attendance at NRF with Microsoft!

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  • Transform non-working marketing spend into working media and content [Mind the Gap Series]

    Transform non-working marketing spend into working media and content [Mind the Gap Series]

    Marketing expenses fall into two categories – working and non-working marketing spend. Learn how you can transform more of your budget into working spend!

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  • CMOs Budgets Shrinks: 6 Ways To Do More With Less

    CMOs Budgets Shrinks: 6 Ways To Do More With Less

    Gartner’s latest research states that CMO’s budgets have decreased, from about 12.1% of a company’s total operating budget in 2016 to 11.3% in 2017. Here is how you can do more with less!

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  • Watch your step! Bridge the Gap to Boost Marketing Value and ROI

    Watch your step! Bridge the Gap to Boost Marketing Value and ROI

    Learn how to transform your marketing operations to deliver engaging brand experiences!

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  • Global Investment Firm achieves FINRA Compliance with Aprimo

    Global Investment Firm achieves FINRA Compliance with Aprimo

    Marketers face the challenges of engaging and converting new prospects. Financial Services marketers are no exception but also have the additional burden of regulatory compliance.

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  • Bringing Together the 4 Cornerstones of Marketing to Close the Gaps [Mind the Gap Series]

    Bringing Together the 4 Cornerstones of Marketing to Close the Gaps [Mind the Gap Series]

    To close the marketing gaps, you need control over the four cornerstones required for a stable and strong marketing department -- budgets, people, data, and content.

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  • Three Cyber Monday Wins, And One Epic Cyber Monday Fail

    Three Cyber Monday Wins, And One Epic Cyber Monday Fail

    Retail had a great Cyber Monday, but did your company? Find out how you can avoid a Cyber Monday Fail.

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  • Aprimo Creative Cloud Connector

    Aprimo Creative Cloud Connector

    Providing a seamless connection between Aprimo DAM and Adobe.

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  • Train for The Marketing Marathon with Marketing Operations [Mind the Gap Series]

    Train for The Marketing Marathon with Marketing Operations [Mind the Gap Series]

    As a modern marketer, you have more on your plate than ever before. Not only are you still responsible for print, television, and web campaigns, but your responsibilities today have expanded.

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  • On-Demand Webinar: Mind the Gap – Making Marketing More Productive59:47

    On-Demand Webinar: Mind the Gap – Making Marketing More Productive

    Marketing operations is a growing need for most organizations and the function’s value is increasingly recognized. Watch for more information on how you can make your marketing team more productive!

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