Latest Content

  • Rethinking DAM: Customer Experience Demands Intelligent, Integrated Content - Digital Clarity Group

    Rethinking DAM: Customer Experience Demands Intelligent, Integrated Content - Digital Clarity Group

    Digital asset management (DAM) has gained importance in the last few years, but consumer appetite for more consistent, cohesive, and relevant experiences is rapidly evolving & tech needs to keep up.

    View Content
  • Marketing Mayhem Survival Quick Guide

    Marketing Mayhem Survival Quick Guide

    During a survey conducted by Aprimo and TopRight we’ve identified five essentials that marketing leaders must proactively manage to mitigate the risks of marketing mayhem.

    View Content
  • The New Aprimo – A Year in Review

    The New Aprimo – A Year in Review

    Aprimo recently celebrated its one year anniversary following the relaunch of the Aprimo brand. From customer success to new technology innovations, here’s a look back at what we’ve accomplished.

    Read Article
  • On-Demand Webinar:  What's your Marketing Mayhem?57:57

    On-Demand Webinar: What's your Marketing Mayhem?

    Marketing mayhem, as we call it, is lurking around every corner. It can appear in many forms within Marketing Operations. Listen to our webinar for more information!

    Watch Video
  • Service Now Announcement!

    Service Now Announcement!

    As part of Aprimo’s commitment to innovation and market-leading services, we are pleased to announce that we are upgrading to the latest Service Now platform!

    Read Article
  • Overcoming Mayhem: 5 Common Marketing Challenges and Their Solutions

    Overcoming Mayhem: 5 Common Marketing Challenges and Their Solutions

    As with many complex business problems, sometimes you can be surrounded by marketing mayhem and not even know it! These five signs serve as red flags that you are encountering some level of mayhem.

    View Content
  • Marketing Mayhem Survival Guide

    Marketing Mayhem Survival Guide

    During a survey conducted by Aprimo and TopRight we’ve identified five essentials that marketing leaders must proactively manage to mitigate the risks of marketing mayhem. Read our survival guide!

    View Content
  • Channel Marketing: Why ‘Engage and Empower’ Partner Strategies Outperform ‘Pamper and Pressure’ Tactics [Channel Marketer Report]

    Channel Marketing: Why ‘Engage and Empower’ Partner Strategies Outperform ‘Pamper and Pressure’ Tactics [Channel Marketer Report]

    If your organization has a distributed sales model, you know how integral channel partners can be to your growth and continued success.

    Read Article
  • Do you know the true cost of your campaign management software (even if it is “Free”)?

    Do you know the true cost of your campaign management software (even if it is “Free”)?

    Determining the ongoing costs of any software application can be a challenge. This holds true for your organization’s investment in campaign management marketing solutions as well.

    Read Article
  • SEO, SEM Rule Retailers' Marketing Budgets [TechNewsWorld]

    SEO, SEM Rule Retailers' Marketing Budgets [TechNewsWorld]

    Retailers have been focusing on technologies to measure and assess customer response, and have been using the data they produce to drive e-commerce decisions.

    Read Article
  • Aprimo and customers get together at new London offices

    Aprimo and customers get together at new London offices

    In June, the international team staged an event to open the new London offices and invited customers, journalists and analysts to come along and meet the Aprimo team!

    Read Article
  • DAM Business Proposition

    DAM Business Proposition

    Aprimo DAM solutions have delivered significant value for many enterprises, but as the content demands facing enterprise marketers have changed, so have the requirements for DAM software.

    View Content
  • How to prove ROI Step by Step - Step 1: Align the marketing organization with corporate strategy

    How to prove ROI Step by Step - Step 1: Align the marketing organization with corporate strategy

    As a marketer, your end goal is to show a direct link between your marketing efforts and impact to the bottom line. To get there, you need to build a well-defined process. Find out how in this blog.

    Read Article
  • On-Demand Webinar: How to Drive Retail Sales with Smart Content58:02

    On-Demand Webinar: How to Drive Retail Sales with Smart Content

    Join Aprimo and retail leaders for the this panel webinar as they discuss the retail industry’s maturity in terms of content strategy, channel complexity and personalization.

    Watch Video
  • Aprimo Identifies Five Essentials For Organizations to Avoid Marketing Operations Mayhem in Latest Report

    Aprimo Identifies Five Essentials For Organizations to Avoid Marketing Operations Mayhem in Latest Report

    Through their latest report, Aprimo and TopRight have identified new and effective ways to drive behavior correlated with five essential marketing areas - plan, spend, create, distribute and perform.

    View Content
  • Bank of America finds a smarter approach to marketing

    Bank of America finds a smarter approach to marketing

    At Aprimo, we are seeing financial institutions, like Bank of America, that are leading the way, leveraging new technology to streamline processes, empower better decision-making and boost revenue.

    Read Article
  • How Aprimo hopes to help marketers tackle distribution of content, funds and data [CMO.com.au]

    How Aprimo hopes to help marketers tackle distribution of content, funds and data [CMO.com.au]

    Kevin Souers, Chief Product Officer at Aprimo, explains how the new-look Aprimo brand is looking to etch a position in the convoluted martech lumascape in this piece from CMO.com.au.

    Read Article
  • Which-50 Interview: How Customer Experience Is Impacting Marketing with Ed Breault3:11

    Which-50 Interview: How Customer Experience Is Impacting Marketing with Ed Breault

    Leading organizations are embracing customer experience and, when necessary, implementing significant operational changes to deliver good CX, according to Ed Breault, VP Marketing at Aprimo.

    Watch Video
  • Which-50 Interview: Why CMOs Should Listen And Disrupt with Ed Breault2:55

    Which-50 Interview: Why CMOs Should Listen And Disrupt with Ed Breault

    It sounds counter-intuitive, but innovative CMOs searching for new ways to go to market may be best severed by disrupting their own operations according to Ed Breault, VP, Marketing at Aprimo.

    Watch Video
  • Video: How Customer Experience Is Impacting Marketing [Which-50]

    Video: How Customer Experience Is Impacting Marketing [Which-50]

    Leading organisations are embracing customer experience and implementing significant operational changes to deliver good CX, according to Ed Breault VP, Marketing & Industry Solutions.

    Read Article
  • Video: How Data Can Drive Organisational Change [Which-50]

    Video: How Data Can Drive Organisational Change [Which-50]

    Aprimo’s Chief Product Officer, Kevin Souers, insists that using customer stories told via underlying sales and marketing data are key to driving cultural change.

    Read Article
  • loading
    Loading More...