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  • Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

    Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

    The Digital Asset Management market is growing because more Application Development and Delivery professionals see content organization and delivery as a way to address their top challenges.

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  • Research Wave Through-Channel Marketing Automation, 2018 [Forrester]

    Research Wave Through-Channel Marketing Automation, 2018 [Forrester]

    According to The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 by Forrester Research, the through-channel marketing automation market is growing.

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  • Why GDPR creates a "vicious circle" for marketers [cloudpro.co.uk]

    Why GDPR creates a "vicious circle" for marketers [cloudpro.co.uk]

    Customers will control the forthcoming trust economy, predict Aprimo

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  • Aprimo Announces 2018 APEX Award Winners at its Annual Sync Conference

    Aprimo Announces 2018 APEX Award Winners at its Annual Sync Conference

    Leading brands including CenturyLink, The Home Depot, Accenture, Sage and Delaware Digital, among others, honored for accelerating digital transformation at recent Aprimo Sync in London and Chicago

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  • Are Marketers Finally Achieving Better Customer Experience Results?

    Are Marketers Finally Achieving Better Customer Experience Results?

    This blog offers some details about how consumers value exceptional brand experiences and how organizations are achieving them by reengineering the processes and methodologies used to create them.

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  • Aprimo Distributed Marketing1:45

    Aprimo Distributed Marketing

    Distributed marketing is a model adopted by organizations who have both a central (corporate) marketing function as well as local (distributed) marketing functions. Find out how Aprimo can help you!

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  • 4 Ways to Turn Content Marketing into a Profit Center

    4 Ways to Turn Content Marketing into a Profit Center

    This blog describes four ways organizations can turn content marketing into a profit center.

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  • Independent Research Firm Identifies Aprimo as a “Leader” in Digital Asset Management

    Independent Research Firm Identifies Aprimo as a “Leader” in Digital Asset Management

    Aprimo stands out with a strong, scalable platform, according to reference customers, and has achieved the highest score possible in 19 criteria.

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  • 4 Keys to Customer Centric Marketing

    4 Keys to Customer Centric Marketing

    This blog describes how marketing organizations must shift how they manage their technology, processes, people and culture on their journey to a more customer centric strategy.

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  • Customer Experience Management Can Be Saved – and GDPR Can Help

    Customer Experience Management Can Be Saved – and GDPR Can Help

    This blog describes why many studies show a discrepancy between customer experience results and two ways how marketers can improve it.

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  • 3 Ways to Take Your Marketing Data to the Next Level

    3 Ways to Take Your Marketing Data to the Next Level

    This blog describes ways brands can take marketing data to the next level, including getting C-suite level support, deciding what data they should use vs. what they can, and using common sense.

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  • How to Evolve Your Marketing and Become Agile

    How to Evolve Your Marketing and Become Agile

    Modern marketing now requires Agility as part of a digital transformation to deliver consistent, speedy, effective customer experiences to keep up with increasing consumer demands.

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  • 25 Content Marketing Thought Leaders You Should be Paying Attention To [Relevance]

    25 Content Marketing Thought Leaders You Should be Paying Attention To [Relevance]

    Our Vice President of Marketing was recently recognized as one of the 25 Content Marketing Thought Leaders You Should be Paying Attention To by Relevance Content Promotion News & Insights.

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  • Does Marketing Automation have a Reporting Problem? [MarTech Advisor]

    Does Marketing Automation have a Reporting Problem? [MarTech Advisor]

    While marketing automation undoubtedly changed the game for marketers and marketing, is it evolving at the pace of marketing? Our VP of Marketing, Ed Breault talks about it along with other CMOs.

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  • 3 Ways Creating Great Content is Like Opening a Restaurant

    3 Ways Creating Great Content is Like Opening a Restaurant

    This blog describes three strategies for creating successful content.

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  • Aprimo Plan & Spend Data Sheet

    Aprimo Plan & Spend Data Sheet

    Align marketing planning and spend, maximize investments, and gain performance insights.

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  • Top Marketing Challenges and How to Solve Them

    Top Marketing Challenges and How to Solve Them

    With the emergence of new digital technologies, marketers like yourself manage an average of 23 different channels. Learn how you can solve your marketing gaps.

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  • Aprimo Distributed Marketing Recognized as a “Leader” by Independent Research Firm

    Aprimo Distributed Marketing Recognized as a “Leader” by Independent Research Firm

    Marketing operations and channel marketing technology acknowledged as top ranked company with highest scores in Current Offering and Strategy categories

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  • How Aprimo Uses its Tech Stack to Enhance Marketing Operations

    How Aprimo Uses its Tech Stack to Enhance Marketing Operations

    This blog describes how Aprimo developed our own tech stack and how we use it to enhance our marketing operations.

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  • Philips Success Story

    Philips Success Story

    Find out how Phillips, a globally recognized brand that serves the healthcare, lighting, and consumer lifestyle markets, updated its approach to managing content with Aprimo Digital Asset Management.

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  • Three Keys to Optimizing Your Marketing Technology Stack

    Three Keys to Optimizing Your Marketing Technology Stack

    This blog explains three ways organizations can optimize their marketing technology stack--the collection of software a company uses to execute or support marketing activities and programs.

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  • Aprimo Launches Content Ideation Tool [Demand Gen Report]

    Aprimo Launches Content Ideation Tool [Demand Gen Report]

    Aprimo Idea Lab is an ideation solution that aims to help content marketers and creative teams ideate faster and better.

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