Latest Content

  • Research Wave Marketing Resource Management, 2018 [Forrester]

    Research Wave Marketing Resource Management, 2018 [Forrester]

    Check out how Aprimo did in the latest Forrester Research Wave!

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  • Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

    Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

    The Digital Asset Management market is growing because more Application Development and Delivery professionals see content organization and delivery as a way to address their top challenges.

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  • Research Wave Through-Channel Marketing Automation, 2018 [Forrester]

    Research Wave Through-Channel Marketing Automation, 2018 [Forrester]

    According to The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 by Forrester Research, the through-channel marketing automation market is growing.

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  • Aprimo Marketing Resource Management1:45

    Aprimo Marketing Resource Management

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  • WEBINAR: Optimizing AI for Marketing: What’s the future and what’s just hype?45:26

    WEBINAR: Optimizing AI for Marketing: What’s the future and what’s just hype?

    Artificial Intelligence (AI) and machine learning have the potential to transform marketing by automating rote processes, simplifying digital asset management.

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  • Digital Marketers Struggle with Defining Value for Content, AI Solutions

    Digital Marketers Struggle with Defining Value for Content, AI Solutions

    This blog discusses trends that were talked about during DMEXCO 2018 conference, such as how to measure the value of the content lifecycle and finding the value in Artificial Intelligence solutions.

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  • Aprimo Promotes Todd Rathje to Chief Customer Officer

    Aprimo Promotes Todd Rathje to Chief Customer Officer

    New position allows for the marketing operations leader to better focus on global customer base.

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  • Aprimo Achieves a Microsoft Gold Application Development Competency

    Aprimo Achieves a Microsoft Gold Application Development Competency

    Aprimo earns distinction through demonstrated technology success and customer commitment.

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  • Ed Breault The Vice President of Marketing for Aprimo [Webmaster Radio]

    Ed Breault The Vice President of Marketing for Aprimo [Webmaster Radio]

    Today on Digital Marketplace we speak with Ed Breault, Vice President of Marketing for Aprimo. Ed is a “full stack” marketer driving both the art and science aspects of marketing.

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  • 5 Ways Marketers and Consumers have Driven the Evolution of Marketing Automation Platforms (MAPs) [MarTech Advisor]

    5 Ways Marketers and Consumers have Driven the Evolution of Marketing Automation Platforms (MAPs) [MarTech Advisor]

    Aprimo VP, Ed Breault talks about the evolution of marketing automation platforms (MAPs) and the various ways in which marketers and consumers have driven the evolution so far

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  • Ed Breault Talks About Idea Lab, His Marketing Journey, and Aprimo’s Story (WATCH) [Tech Funnel]

    Ed Breault Talks About Idea Lab, His Marketing Journey, and Aprimo’s Story (WATCH) [Tech Funnel]

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  • The Three E’s of Successfully Optimizing AI for Content

    The Three E’s of Successfully Optimizing AI for Content

    This blog describes how content marketers should use Artificial Intelligence (AI) technologies to help enrich, execute, and improve the customer experience.

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  • Determining a Business Value for Utilizing AI in Your Marketing

    Determining a Business Value for Utilizing AI in Your Marketing

    This blog describes several ways organizations can determine business values of utilizing Artificial Intelligence (AI) in their marketing activities.

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  • 6 Steps for Creating a Continuous Content Model

    6 Steps for Creating a Continuous Content Model

    This blog describes 6 steps B2B organizations can take to create a continuous content model.

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  • YBS Group Success Story

    YBS Group Success Story

    Learn how Aprimo helped YBS Group get the advantage!

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  • Navigating Intelligence, AI, and Machine Learning Technologies for Marketing

    Navigating Intelligence, AI, and Machine Learning Technologies for Marketing

    This blog describes the differences between Machine Learning (ML), Artificial Intelligence (AI), and Intelligence and how they can be used in marketing.

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  • Independent Research Firm Recognizes Aprimo as a “Leader” in Marketing Resource Management (MRM)

    Independent Research Firm Recognizes Aprimo as a “Leader” in Marketing Resource Management (MRM)

    Aprimo delivers comprehensive, yet modular MRM solution, according to the report, and achieves highest score possible in 25 criteria.

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  • SOS Children's Villages Success Story

    SOS Children's Villages Success Story

    SOS Children’s Villages lacked a way to centrally store and manage the marketing assets its various associations use for fundraising and donor impact campaigns. Find out how they used Aprimo to help!

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  • Aprimo Marketing Resource Management1:44

    Aprimo Marketing Resource Management

    The world of marketing has changed. With so many new digital channels, customer experiences are everywhere – creating an entirely new challenge for marketers. See how Aprimo can help!

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  • Robert Rose talks to Aprimo about: Marketing Challenges1:38

    Robert Rose talks to Aprimo about: Marketing Challenges

    Hear Robert Rose, Author & Chief Strategy Officer for The Content Advisory, talk to us about some of the biggest challenges he sees marketers facing today.

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  • Why Focusing on Customers Creates Positive Experiences

    Why Focusing on Customers Creates Positive Experiences

    This blog describes why marketing activities should no longer solely focus on products or services, but instead focus on customer needs and desires.

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  • WEBINAR: Content & the Customer Experience – Best Practices for B2B Marketers54:01

    WEBINAR: Content & the Customer Experience – Best Practices for B2B Marketers

    Content and the customer experience are inherently connected. Yet many organizations still struggle with content strategy, skills, process, ​and technology challenges that handicap business goals.

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  • Reverse Engineering Your Customer Experience

    Reverse Engineering Your Customer Experience

    If engineering the customer experience involves making it, reverse engineering would be to step back and figure out how it’s actually made.

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