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  • Research Wave Marketing Resource Management, 2018 [Forrester]

    Research Wave Marketing Resource Management, 2018 [Forrester]

    Check out how Aprimo did in the latest Forrester Research Wave!

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  • Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

    Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

    The Digital Asset Management market is growing because more Application Development and Delivery professionals see content organization and delivery as a way to address their top challenges.

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  • Research Wave Through-Channel Marketing Automation, 2018 [Forrester]

    Research Wave Through-Channel Marketing Automation, 2018 [Forrester]

    According to The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 by Forrester Research, the through-channel marketing automation market is growing.

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  • Why Automating Upstream Processes is Essential for Delivering Better Customer Experiences

    Why Automating Upstream Processes is Essential for Delivering Better Customer Experiences

    This blog, an outtake of the Sitecore Symposium 2018, talks about why organizations need to automate and integrate their upstream processes with their downstream activities.

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  • CMW 2018: Tim Walters on establishing trust throughout the customer lifecycle journey2:51

    CMW 2018: Tim Walters on establishing trust throughout the customer lifecycle journey

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  • Telarus Success Story

    Telarus Success Story

    Telarus sought to utilize an automated solution that could help expedite the creation, distribution, and maintenance of various types of partner branded content so it could better serve its agents.

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  • The Technology You Need to Manage Your Content Lifecycle

    The Technology You Need to Manage Your Content Lifecycle

    This blog describes the type of technology solutions marketers need to manage their entire content lifecycle.

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  • Financial Services Marketers Must Continually Earn and Maintain Customer Trust

    Financial Services Marketers Must Continually Earn and Maintain Customer Trust

    This blog describes how financial services marketers can use DAM and MRM solutions to help gain and maintain consumer trust in their brand.

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  • The Future of Marketing Operations [Channel Pro Report]

    The Future of Marketing Operations [Channel Pro Report]

    This report examines the latest trends in digital marketing, the challenges and opportunities that marketers face, and how emerging technologies are shaping the future of the industry.

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  • Building the Right Team to Manage the Content Lifecycle

    Building the Right Team to Manage the Content Lifecycle

    This blog describes how marketers must have the right structure, mix of talent and TechStack when configuring a team to support the entire content lifecycle.

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  • Content Strategy and Operations: Planning Assumptions 2019

    Content Strategy and Operations: Planning Assumptions 2019

    In this brief, we recommend four actions that CMOs, content leaders and marketing teams should complete to identify and remedy their content engine gaps in 2019.

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  • Introducing the SiriusDecisions Content Transformation Roadmap

    Introducing the SiriusDecisions Content Transformation Roadmap

    The SiriusDecisions Content Transformation Roadmap is a prescriptive framework that helps B2B marketers plan, build and improve their content lifecycle.

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  • Why Marketers Must Think of the Lifecycle of Their Content

    Why Marketers Must Think of the Lifecycle of Their Content

    This blog describes what the content lifecycle is and why marketers must actively manage each phase of it.

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  • CMW 2018: Current Challenges of Content Marketing with Joe Pulizzi2:14

    CMW 2018: Current Challenges of Content Marketing with Joe Pulizzi

    We caught up with Joe Pulizzi at Content Marketing World and talked about the current challenges in content marketing. Check out what he has to say!

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  • CMW 2018: Content Lifecycles and Teams with Pam Didner1:22

    CMW 2018: Content Lifecycles and Teams with Pam Didner

    Check out our interview with Pam Didner at Content Marketing World where she talks to us about defining content lifecycles and managing collaborators!

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  • WEBINAR: Optimizing AI for Marketing: What’s the future and what’s just hype?45:26

    WEBINAR: Optimizing AI for Marketing: What’s the future and what’s just hype?

    Artificial Intelligence (AI) and machine learning have the potential to transform marketing by automating rote processes, simplifying digital asset management.

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  • Digital Marketers Struggle with Defining Value for Content, AI Solutions

    Digital Marketers Struggle with Defining Value for Content, AI Solutions

    This blog discusses trends that were talked about during DMEXCO 2018 conference, such as how to measure the value of the content lifecycle and finding the value in Artificial Intelligence solutions.

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  • Aprimo Promotes Todd Rathje to Chief Customer Officer

    Aprimo Promotes Todd Rathje to Chief Customer Officer

    New position allows for the marketing operations leader to better focus on global customer base.

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  • Aprimo Achieves a Microsoft Gold Application Development Competency

    Aprimo Achieves a Microsoft Gold Application Development Competency

    Aprimo earns distinction through demonstrated technology success and customer commitment.

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  • Ed Breault The Vice President of Marketing for Aprimo [Webmaster Radio]

    Ed Breault The Vice President of Marketing for Aprimo [Webmaster Radio]

    Today on Digital Marketplace we speak with Ed Breault, Vice President of Marketing for Aprimo. Ed is a “full stack” marketer driving both the art and science aspects of marketing.

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  • 5 Ways Marketers and Consumers have Driven the Evolution of Marketing Automation Platforms (MAPs) [MarTech Advisor]

    5 Ways Marketers and Consumers have Driven the Evolution of Marketing Automation Platforms (MAPs) [MarTech Advisor]

    Aprimo VP, Ed Breault talks about the evolution of marketing automation platforms (MAPs) and the various ways in which marketers and consumers have driven the evolution so far

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  • Ed Breault Talks About Idea Lab, His Marketing Journey, and Aprimo’s Story (WATCH) [Tech Funnel]

    Ed Breault Talks About Idea Lab, His Marketing Journey, and Aprimo’s Story (WATCH) [Tech Funnel]

    Ed Breault is the vice president and head of marketing at Aprimo, a Chicago-based marketing technology company that offers enterprise scale marketing software.

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  • The Three E’s of Successfully Optimizing AI for Content

    The Three E’s of Successfully Optimizing AI for Content

    This blog describes how content marketers should use Artificial Intelligence (AI) technologies to help enrich, execute, and improve the customer experience.

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