Latest Content

  • How are you managing marketing mayhem in 2017?

    How are you managing marketing mayhem in 2017?

    Conducted by Aprimo & TopRight Partners, the conclusions from this research will provide insight on how effectively marketing leaders are managing resources, allocating spend, and proving ROI.

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  • Nimble & Quick, Agile Marketing Isn’t a Magic Trick

    Nimble & Quick, Agile Marketing Isn’t a Magic Trick

    Articulating the real impact of marketing has challenged marketers for years. Only by taking a holistic approach can marketers overcome the mayhem and generate measurable business results.

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  • Revenew Changes Name to Aprimo Distributed Marketing

    Revenew Changes Name to Aprimo Distributed Marketing

    Revenew, an industry-leading through-channel marketing automation (TCMA) platform, is proud to announce its upcoming name change to Aprimo Distributed Marketing.

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  • Market Smarter with Aprimo Academy

    Market Smarter with Aprimo Academy

    Aprimo Academy is the central school of learning for all Aprimo products. Join us for the upcoming Aprimo Academy bootcamps to market smarter with Aprimo.

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  • Digital Darwinism Predicted As Changes in Consumer Behaviour Transform Marketing Landscape [Financial IT]

    Digital Darwinism Predicted As Changes in Consumer Behaviour Transform Marketing Landscape [Financial IT]

    The next few years are going to be transformative from a marketing perspective – partly driven by a new generation of marketing technologies but also continual changes in consumer behaviour.

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  • Compliance: More than a necessary evil

    Compliance: More than a necessary evil

    Many marketers work in industries where their marketing materials need to comply with standards laid down by regulatory bodies. Those marketers have had their share of headaches around compliance.

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  • Driving Process Efficiency in Planning, Budgeting and Forecasting [SiriusDecisions]

    Driving Process Efficiency in Planning, Budgeting and Forecasting [SiriusDecisions]

    In this brief, SiriusDecisions presents a three-step process to assess issues in planning, budgeting & forecasting; improve planning activities that commonly underperform; and establish measurements.

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  • Why this Chicago company decided to rebuild its culture from scratch [Built in Chicago]

    Why this Chicago company decided to rebuild its culture from scratch [Built in Chicago]

    When Chicago adtech provider Revenew merged with TMA and relaunched as Aprimo this summer, the combined entity’s new leadership decided to build an entirely new company culture from scratch.

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  • Why Do Public Companies Jump To Private Equity Firms? [AdExchanger]

    Why Do Public Companies Jump To Private Equity Firms? [AdExchanger]

    What really happens during – and after – a private equity (PE) investment? While the experiences vary, one thing is certain: PE interest in advertising and marketing tech isn’t letting up.

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  • Digital Darwinism Predicted As Changes in Consumer Behavior Transform Marketing Landscape

    Digital Darwinism Predicted As Changes in Consumer Behavior Transform Marketing Landscape

    The next few years are going to be transformative from a marketing perspective in the financial services sector which will lead to Digital Darwinism, says senior financial marketer, Stephen Ingledew.

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  • Winning in 2017: Why Now is the Time for Marketing Agility

    Winning in 2017: Why Now is the Time for Marketing Agility

    To achieve the level of marketing agility needed to meet the demands of today's consumers, brands require an effective marketing operations platform.

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  • Aprimo Multimedia Annotations0:43

    Aprimo Multimedia Annotations

    Collaborate and annotate with Aprimo Multimedia Annotations.

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  • Aprimo Marketing Calendar0:57

    Aprimo Marketing Calendar

    A window into your world. Using personalized calendars to provide a real-time view of your marketing.

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  • Aprimo Spend Central0:55

    Aprimo Spend Central

    Plan your budget and spend your budget with full visibility and control of your marketing budget in Spend Central.

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  • Aprimo Task Inbox Without Annotations0:47

    Aprimo Task Inbox Without Annotations

    Get work done with one place for the team to work on project tasks and reviews.

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  • Aprimo Agile Boards0:46

    Aprimo Agile Boards

    Spin plates like a pro... with Agile Boards to give you true agility when managing projects and teams.

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  • Aprimo Digital Job Bag0:53

    Aprimo Digital Job Bag

    It's time to go digital... and store marketing resources in a place that is easy to find and manage.

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  • Aprimo Activity Requests0:55

    Aprimo Activity Requests

    Start work fast with Aprimo Activity Requests

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  • Free of Teradata, Aprimo Is Back and Poised for Growth [CMS Wire]

    Free of Teradata, Aprimo Is Back and Poised for Growth [CMS Wire]

    Chicago-based Aprimo is getting new life under an old name — and refocusing on its mission to "help CMOs be smarter marketers and raise their value inside their organizations."

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  • Aprimo Accelerates Customer Innovation Program that Will Usher in a New Era of Marketing Operations

    Aprimo Accelerates Customer Innovation Program that Will Usher in a New Era of Marketing Operations

    As a result of its Customer Innovation Initiative, which launched in the fall, Aprimo has committed to delivering more than 300 unique customer-identified enhancements throughout 2017.

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