Latest Content

  • Vendor Landscape Marketing Resource Management 2017 [Forrester]

    Vendor Landscape Marketing Resource Management 2017 [Forrester]

    Check out the new marketing resource management vendor landscape from Forrester and see how Aprimo is recognized as a comprehensive end-to-end MRM solution.

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  • Three Keys to Optimizing Your Marketing Technology Stack

    Three Keys to Optimizing Your Marketing Technology Stack

    This blog explains three ways organizations can optimize their marketing technology stack--the collection of software a company uses to execute or support marketing activities and programs.

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  • Aprimo Launches Content Ideation Tool [Demand Gen Report]

    Aprimo Launches Content Ideation Tool [Demand Gen Report]

    Aprimo Idea Lab is an ideation solution that aims to help content marketers and creative teams ideate faster and better.

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  • Aprimo, Idea Lab, and Marketing Disruptors: An Interview with Ed Breault [Relevance]

    Aprimo, Idea Lab, and Marketing Disruptors: An Interview with Ed Breault [Relevance]

    An interview with VP of Marketing, Ed Breault, at the Intelligent Content Conference in 2018.

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  • Creating Great Customer Experiences: 4 Areas to Master [Chief Marketer]

    Creating Great Customer Experiences: 4 Areas to Master [Chief Marketer]

    CMOs understand that exceptional and consistent customer experiences can lead to revenue growth. But what does a great customer experience entail?

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  • Philips Success Story

    Philips Success Story

    Find out how Phillips, a globally recognized brand that serves the healthcare, lighting, and consumer lifestyle markets, updated its approach to managing content with Aprimo Digital Asset Management.

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  • AT&T Success Story

    AT&T Success Story

    Learn how AT&T was able to achieve success by implementing Aprimo to manage their marketing budgets and processes!

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  • Aprimo Idea Lab2:20

    Aprimo Idea Lab

    We are excited to announce Idea Lab! Helping marketers get from ideation to distribution of higher quality content faster. Get the Aprimo Advantage.

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  • Why Technology is Essential in the Quest for OmniChannel Marketing

    Why Technology is Essential in the Quest for OmniChannel Marketing

    Organizations need technology, including digital asset management and campaign management systems to help deliver great omnichannel marketing campaigns and experiences.

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  • How Aprimo Used Idea Lab to Launch Idea Lab

    How Aprimo Used Idea Lab to Launch Idea Lab

    This blog describes how Aprimo used its own Idea Lab solution to launch the product itself.

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  • The Future of Marketing Research Report with Forbes

    The Future of Marketing Research Report with Forbes

    Brand awareness is more complex than it was a decade ago. It’s no longer just a by-product of the core business. Read more about what we've discovered now!

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  • Aprimo uses Idea Lab to launch... Idea Lab!

    Aprimo uses Idea Lab to launch... Idea Lab!

    All members of the marketing team can use Idea Lab as a visual canvas to capture and share ideas. Learn more about how we were able to use Idea Lab to organize our product launch!

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  • On-Demand Webinar: How to Go Agile Without Going Crazy with Andrea Fryrear & Carolyn Ghaie49:30

    On-Demand Webinar: How to Go Agile Without Going Crazy with Andrea Fryrear & Carolyn Ghaie

    Learn about how a well-structured marketing organization enables agile marketing and how to get started in our latest webinar.

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  • Attention Content Marketers & Creatives… You’ll Want to Read This

    Attention Content Marketers & Creatives… You’ll Want to Read This

    For those creative minds, and any marketers involved in the content and campaign production processes – all of our day-to-day lives just got easier.

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  • Product Update: Introducing Aprimo Idea Lab Plus More from Distributed Marketing & DAM

    Product Update: Introducing Aprimo Idea Lab Plus More from Distributed Marketing & DAM

    Aprimo is introducing Idea Lab and more in the latest product update!

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  • Aprimo Introduces New Capabilities for Content Marketers, Creatives and Agency Partners

    Aprimo Introduces New Capabilities for Content Marketers, Creatives and Agency Partners

    New Idea Lab solution helps marketers move more quickly from ideation to distribution of higher quality content.

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  • Streamline Your Global Content Marketing Strategy with Aprimo

    Streamline Your Global Content Marketing Strategy with Aprimo

    Content marketing will be critical to bringing these dynamic, personalized conversations to life. Learn how you can streamline your global content marketing strategy with Aprimo.

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  • 3 Steps to Moving From Traditional to Agile Marketing

    3 Steps to Moving From Traditional to Agile Marketing

    Read more about the three steps to move your organization from traditional to agile marketing with guest blogger, Andrea Fryrear of AgileSherpas!

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  • Get the advantage with Aprimo – Aprimo Product Overview

    Get the advantage with Aprimo – Aprimo Product Overview

    Learn more about Aprimo's products and how we can help you get the advantage.

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  • Managing Digital Assets in an Increasingly Distributed World

    Managing Digital Assets in an Increasingly Distributed World

    Studies by management consultants suggest that the typical worker spends 20 percent of their working week laden down by inefficiency. Learn more about how you can manage in this crazy world.

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  • 6 Benefits of an Agile Marketing Strategy

    6 Benefits of an Agile Marketing Strategy

    Organizations that implement an Agile Marketing strategy can realize various successes depending on their company culture and industry. Read about 6 benefits every organization can achieve with agile.

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