Latest Content

  • The Next Evolution: Marketing Automation Built for your Channel

    The Next Evolution: Marketing Automation Built for your Channel

    As more organizations begin to see the value of marketing through their channel partners, a new breed of marketing technology has gained relevance & popularity – Through-Channel Marketing Automation.

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  • Get Your Creative Grove Back eBook

    Get Your Creative Grove Back eBook

    When teams spend weeks in the abyss of revisions or re-do’s, it’s frustrating and emotionally draining. How can you rise out of this abyss and focus on creating amazing content? Find out in our ebook.

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  • How Well Do You Know Your Marketing Budget? [Which 50]

    How Well Do You Know Your Marketing Budget? [Which 50]

    Do you know every dollar on a first-name basis? If you are managing a marketing budget across multiple channels, the answer is probably no.

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  • Maximize the Return of Your Channel Marketing Investment

    Maximize the Return of Your Channel Marketing Investment

    Recognize the four signs that your channel is underperforming and turn the situation around by engaging and empowering your channel partners.

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  • Webinar: Optimizing Marketing Operations through Metrics, Measurement, and Technology

    Webinar: Optimizing Marketing Operations through Metrics, Measurement, and Technology

    Register for the webinar to learn how to leverage technology to optimize marketing operations and utilize metrics and measurement to reduce inefficiencies in order to perform smarter marketing.

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  • Coming Soon: The Aprimo Academy Portal

    Coming Soon: The Aprimo Academy Portal

    We are pleased to announce the upcoming launch of the Aprimo Academy Portal, our new Learning Management System. Learn more about Aprimo Academy and the benefits for you!

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  • Report: More Organizations are Embracing Agile Marketing Strategies [KoMarketing]

    Report: More Organizations are Embracing Agile Marketing Strategies [KoMarketing]

    A number of companies are turning to agile marketing strategies to resonate with their customers and drive results, according to The “Future of Marketing” report from Forbes Insights and Aprimo.

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  • How Companies Plan to Boost Marketing Agility [Marketing Charts]

    How Companies Plan to Boost Marketing Agility [Marketing Charts]

    More marketers consider technology (45%) to be critical to agile marketing success than do process and organization (33%), according to a report from Aprimo and Forbes Insights.

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  • How To Balance Long Term Planning And Marketing Agility [Which 50]

    How To Balance Long Term Planning And Marketing Agility [Which 50]

    Success in marketing involves achieving the best balance between long term planning and strategic vision, and agile interactive planning and execution. Find out how you can achieve this balance.

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  • Why Adopting Agile Today Will Boost Your Marketing ROI

    Why Adopting Agile Today Will Boost Your Marketing ROI

    Is Agile Marketing another bright, shiny object? Or is it the future of marketing operations? Learn why adopting agile marketing today can boost your marketing ROI in this blog from Dave Sutton.

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  • How Marketers Measure Success [Infographic]

    How Marketers Measure Success [Infographic]

    How do marketers measure success? Check out our infographic from our research with Forbes Insights to get a view of the current and future state of agile marketing.

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  • Half of marketers believe bureaucracy impedes their success [B2B Marketing]

    Half of marketers believe bureaucracy impedes their success [B2B Marketing]

    Some 47% of marketers believe bureaucracy is hampering the agility of their marketing operations, according to a report by Aprimo and Forbes. Learn more in this article from B2B Marketing.

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  • Achieve Marketing Balance with a Solid Plan [Infographic]

    Achieve Marketing Balance with a Solid Plan [Infographic]

    Take a look at our infographic to learn the five steps to creating a solid plan that will help you and your organization achieve marketing balance.

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  • Aprimo and Forbes Insights Team Up to Survey Global Marketing Leaders About the Future of Marketing

    Aprimo and Forbes Insights Team Up to Survey Global Marketing Leaders About the Future of Marketing

    Forbes Insights teamed up with Aprimo, a leading marketing operations software providers, to conduct a major global survey of marketing leaders on the Future of Marketing.

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  • On-Demand Webinar w/ Forbes Insights: Winning in 2017 - Why Now's the Time for Marketing Agility53:37

    On-Demand Webinar w/ Forbes Insights: Winning in 2017 - Why Now's the Time for Marketing Agility

    Meet today’s customer: more informed, empowered, and connected than ever before. So how can you make sure you’re always connected to this always-on consumer? Find out in the Winning in 2017 webinar.

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  • Aprimo gets back on its feet with first major platform update since Teradata spinoff [MarTech Today]

    Aprimo gets back on its feet with first major platform update since Teradata spinoff [MarTech Today]

    This week, the Chicago-based Aprimo announced its first major platform update since it split from Teradata. The updates point toward Aprimo’s intentions as an independent company.

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  • Control The Chaos By Applying The Five Marketing Essentials [Which 50]

    Control The Chaos By Applying The Five Marketing Essentials [Which 50]

    Marketing can be chaotic, especially in an era of ever-rising customer expectations and seemingly endless consumer choice. Learn how you can manage the chaos with the Five Marketing Essentials.

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  • Forbes Insights Research Report on the Future of Marketing

    Forbes Insights Research Report on the Future of Marketing

    This combined Forbes and Aprimo study honed in on the current —and future—state of marketing, as well as the agility required to keep pace with the demands of today's consumer.

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  • Aprimo Announces Updated SaaS Platform for Full Connectivity and Visibility into the Entire Marketing Ecosystem

    Aprimo Announces Updated SaaS Platform for Full Connectivity and Visibility into the Entire Marketing Ecosystem

    Aprimo announced significant updates to its SaaS platform, including a new integration framework that enables customers to more efficiently connect their entire marketing ecosystem at scale.

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  • How are you managing marketing mayhem in 2017?

    How are you managing marketing mayhem in 2017?

    Conducted by Aprimo & TopRight Partners, the conclusions from this research will provide insight on how effectively marketing leaders are managing resources, allocating spend, and proving ROI.

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