The Aprimo Blog

  • Lead Nurturing Tips for Channel & Local Marketing – Register Now

    Lead Nurturing Tips for Channel & Local Marketing – Register Now

    As marketers, it has been engrained in our minds the importance of nurturing leads along the customer journey. Learn from our upcoming webinars on how to engage your channel in better lead nurturing!

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  • Product Update: Lead Nurturing for Local Marketing, New Connectors, and more Aprimo Campaign Features

    Product Update: Lead Nurturing for Local Marketing, New Connectors, and more Aprimo Campaign Features

    Aprimo continues to release new features and enhancements. Check out our product updates below. If you’re a current Aprimo customer, visit Aprimo Academy for more detailed information!

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  • Aprimo Explains the Marketing Performance Gap at Sitecore Symposium

    Aprimo Explains the Marketing Performance Gap at Sitecore Symposium

    Our partner, Sitecore, will be hosting its annual Symposium this year on October 16-19 in Las Vegas and Aprimo will be there!

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  • Aprimo Puts the Focus on Marketing Operations and Machine Learning at &THEN

    Aprimo Puts the Focus on Marketing Operations and Machine Learning at &THEN

    #TeamAprimo is coming to DMA &Then in New Orleans!

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  • Taking the Pulse of Enterprise Retailers

    Taking the Pulse of Enterprise Retailers

    More than nine out of ten enterprise retailers say their need for content has increased over the past year, and 59% say the need has increased significantly. Read more about the trends we discovered.

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  • Product Update: DAM in the Cloud, New Developer Website, Annotation Enhancements, and More!

    Product Update: DAM in the Cloud, New Developer Website, Annotation Enhancements, and More!

    Aprimo recently released a ton of new innovations across all our products. Take a look below to read up on a few of our latest announcements!

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  • The Future Revealed at Aprimo DAM Sync

    The Future Revealed at Aprimo DAM Sync

    Aprimo will be showcasing their Digital Asset Managment capabilities at two upcoming DAM Sync events in Amsterdam & Chicago!

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  • Marketing Data Geeks Need Love Too

    Marketing Data Geeks Need Love Too

    There's an under appreciation for these marketing data professionals and the people maintaining the databases. Prove your worth and use the right tools to help you get the recognition you deserve.

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  • The New Aprimo – A Year in Review

    The New Aprimo – A Year in Review

    Aprimo recently celebrated its one year anniversary following the relaunch of the Aprimo brand. From customer success to new technology innovations, here’s a look back at what we’ve accomplished.

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  • Service Now Announcement!

    Service Now Announcement!

    As part of Aprimo’s commitment to innovation and market-leading services, we are pleased to announce that we are upgrading to the latest Service Now platform!

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  • Do you know the true cost of your campaign management software (even if it is “Free”)?

    Do you know the true cost of your campaign management software (even if it is “Free”)?

    Determining the ongoing costs of any software application can be a challenge. This holds true for your organization’s investment in campaign management marketing solutions as well.

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  • Aprimo and customers get together at new London offices

    Aprimo and customers get together at new London offices

    In June, the international team staged an event to open the new London offices and invited customers, journalists and analysts to come along and meet the Aprimo team!

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  • How to prove ROI Step by Step - Step 1: Align the marketing organization with corporate strategy

    How to prove ROI Step by Step - Step 1: Align the marketing organization with corporate strategy

    As a marketer, your end goal is to show a direct link between your marketing efforts and impact to the bottom line. To get there, you need to build a well-defined process. Find out how in this blog.

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  • Bank of America finds a smarter approach to marketing

    Bank of America finds a smarter approach to marketing

    At Aprimo, we are seeing financial institutions, like Bank of America, that are leading the way, leveraging new technology to streamline processes, empower better decision-making and boost revenue.

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  • Why DAM Interoperability is Essential

    Why DAM Interoperability is Essential

    The ability to easily integrate a DAM solution with other technologies has become critical because of the changing role that DAM plays in the larger ecosystem of marketing and customer experience.

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  • Why Companies are Missing the Mark on Digital Customer Experiences

    Why Companies are Missing the Mark on Digital Customer Experiences

    Virtually all kinds of enterprises are launching initiatives designed to improve the customer experience (CX). Unfortunately, some of these initiatives have not been as successful as hoped - see why.

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  • The Continuing Growth of DAM in the Cloud

    The Continuing Growth of DAM in the Cloud

    In a recent report, Forrester contends that five factors will disrupt the DAM market as it evolves in 2017, and that one of those will be the growing popularity of cloud-based DAM solutions.

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  • The Attitudes and Practices of Marketers at B2C Product Companies

    The Attitudes and Practices of Marketers at B2C Product Companies

    The CMO Survey reports some findings by four primary economic sectors – B2C product, B2C services, B2B product, and B2B services. This breakdown provides a more granular view of the survey data.

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  • An Evolving Approach to Personalization Throughout the Customer Journey

    An Evolving Approach to Personalization Throughout the Customer Journey

    By building relationships through contextual commerce, brands can enhance customer relationship efforts & uncover what consumers want as they drive sales. View the report & attend the webinar for more

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  • Top takeaways from Argyle’s Financial Services Forum: Marketing and Technology Innovation

    Top takeaways from Argyle’s Financial Services Forum: Marketing and Technology Innovation

    On the heels of the Argyle 2017 Financial Services Forum: Marketing and Technology Innovation, three members of our leadership team sat down to share their observations and insights from the show.

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