The Aprimo Blog

  • Mayhem Is Lurking In Your Marketing Department

    Mayhem Is Lurking In Your Marketing Department

    Marketing mayhem is lurking in every corner and can appear in many forms— from managing capacity to delivering a consistent brand message to measuring return on marketing investment.

    Read Article
  • Meet Aprimo at DAM NY

    Meet Aprimo at DAM NY

    Henry Stewart DAM NY is the world's largest conference dedicated to Digital Asset Management, providing a unique environment to exchange best practices and network. Connect with us at the event!

    Read Article
  • An Attendee's Guide to Channel Focus North America

    An Attendee's Guide to Channel Focus North America

    Channel Focus North America combines a blend of new thinking and practical topics that ensure delegates walk away with strategies and tactics to redefine existing channel sales and marketing methods.

    Read Article
  • The All New Aprimo Academy is Live!

    The All New Aprimo Academy is Live!

    Aprimo Academy — with a full course catalog of online training, instructor-led training, and a premier industry-leading Connections area for product discussion — helps you hone your marketing skills.

    Read Article
  • Going Local with Your Marketing [Infographic]

    Going Local with Your Marketing [Infographic]

    Take your marketing to the local level by marketing through your channel partners. Find out how in the Going Local infographic.

    Read Article
  • An Introduction to Campaign Management: My Story of Heartbreak and Hope

    An Introduction to Campaign Management: My Story of Heartbreak and Hope

    Join an Aprimo veteran for a tale of his torrid love affair with campaign management - a story full of ups, downs and a lot of marketing technology.

    Read Article
  • Best Practices for Marketing Operations Implementation & Continuation

    Best Practices for Marketing Operations Implementation & Continuation

    We sat down with to Katie Tierney to gather some practical tips, tricks, and best practices to ensure your Aprimo Marketing Operations implementation starts – and continues – smoothly.

    Read Article
  • The Power of Partnership: Alliances Enable Smarter Marketing

    The Power of Partnership: Alliances Enable Smarter Marketing

    Aprimo’s recent acquisition of ADAM Software demonstrates the power of partnerships – those relationships that make our organizations collectively stronger and align us strategically.

    Read Article
  • How Well Do You Know Your Marketing Budget? [Infographic]

    How Well Do You Know Your Marketing Budget? [Infographic]

    We’ve got three ways to help you get to know your budget better. An industry-leading marketing operations platform can help you centralize your view, dig into the details and be accountable.

    Read Article
  • How Smart Marketers Leverage Technology to Measure Operational Efficiency

    How Smart Marketers Leverage Technology to Measure Operational Efficiency

    By leveraging technology and using metrics to reduce inefficiencies, marketers can capture clean and meaningful data to optimize marketing operations. Learn more in this blog post from Ed Breault.

    Read Article
  • Market Smarter with Aprimo Academy

    Market Smarter with Aprimo Academy

    Aprimo Academy is the central school of learning for all Aprimo products. Join us for the upcoming Aprimo Academy bootcamps to market smarter with Aprimo.

    Read Article
  • Deconstructing SEA FINRA 17a-4 (WORM Compliance)

    Deconstructing SEA FINRA 17a-4 (WORM Compliance)

    How does a Financial Services marketing department ensure they have an effective strategy to comply with SEA FINRA 17a-4 (WORM Compliance)? It's easier than the name suggests.

    Read Article
  • The Next Evolution: Marketing Automation Built for your Channel

    The Next Evolution: Marketing Automation Built for your Channel

    As more organizations begin to see the value of marketing through their channel partners, a new breed of marketing technology has gained relevance & popularity – Through-Channel Marketing Automation.

    Read Article
  • Coming Soon: The Aprimo Academy Portal

    Coming Soon: The Aprimo Academy Portal

    We are pleased to announce the upcoming launch of the Aprimo Academy Portal, our new Learning Management System. Learn more about Aprimo Academy and the benefits for you!

    Read Article
  • Why Adopting Agile Today Will Boost Your Marketing ROI

    Why Adopting Agile Today Will Boost Your Marketing ROI

    Is Agile Marketing another bright, shiny object? Or is it the future of marketing operations? Learn why adopting agile marketing today can boost your marketing ROI in this blog from Dave Sutton.

    Read Article
  • How Marketers Measure Success [Infographic]

    How Marketers Measure Success [Infographic]

    How do marketers measure success? Check out our infographic from our research with Forbes Insights to get a view of the current and future state of agile marketing.

    Read Article
  • Achieve Marketing Balance with a Solid Plan [Infographic]

    Achieve Marketing Balance with a Solid Plan [Infographic]

    Take a look at our infographic to learn the five steps to creating a solid plan that will help you and your organization achieve marketing balance.

    Read Article
  • How are you managing marketing mayhem in 2017?

    How are you managing marketing mayhem in 2017?

    Conducted by Aprimo & TopRight Partners, the conclusions from this research will provide insight on how effectively marketing leaders are managing resources, allocating spend, and proving ROI.

    Read Article
  • Nimble & Quick, Agile Marketing Isn’t a Magic Trick

    Nimble & Quick, Agile Marketing Isn’t a Magic Trick

    Articulating the real impact of marketing has challenged marketers for years. Only by taking a holistic approach can marketers overcome the mayhem and generate measurable business results.

    Read Article
  • Revenew Changes Name to Aprimo Distributed Marketing

    Revenew Changes Name to Aprimo Distributed Marketing

    Revenew, an industry-leading through-channel marketing automation (TCMA) platform, is proud to announce its upcoming name change to Aprimo Distributed Marketing.

    Read Article
  • loading
    Loading More...