The Aprimo Blog

  • An Evolving Approach to Personalization Throughout the Customer Journey

    An Evolving Approach to Personalization Throughout the Customer Journey

    By building relationships through contextual commerce, brands can enhance customer relationship efforts & uncover what consumers want as they drive sales. View the report & attend the webinar for more

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  • Top takeaways from Argyle’s Financial Services Forum: Marketing and Technology Innovation

    Top takeaways from Argyle’s Financial Services Forum: Marketing and Technology Innovation

    On the heels of the Argyle 2017 Financial Services Forum: Marketing and Technology Innovation, three members of our leadership team sat down to share their observations and insights from the show.

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  • Aprimo Report Reveals the Future of Marketing and Tech Requirements [Technology Blog Writer]

    Aprimo Report Reveals the Future of Marketing and Tech Requirements [Technology Blog Writer]

    The report highlights that now, more than ever, marketing operations technology is essential to successful modern marketing, dictated by today’s highly complex and multifaceted environment.

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  • CMO Insight Summit: Aprimo fuels marketing’s transformation debate

    CMO Insight Summit: Aprimo fuels marketing’s transformation debate

    In May, we participated in the European edition of the CMO Insight Summit at the wonderful Royal Turnberry Hotel in Scotland. Check out this blog to learn about our experience at this event.

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  • Meet Aprimo at DAM Europe!

    Meet Aprimo at DAM Europe!

    DAM Europe is Europe's largest conference dedicated to Digital Asset Management, we provide a unique environment to exchange knowledge, experiences and build long lasting professional networks.

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  • Research Reveals the Four Key Components of Effective Personalization

    Research Reveals the Four Key Components of Effective Personalization

    Accenture’s Personalization Pulse Check 2016 identified four key components of a best-in-class personalized experience, and the firm called these components “The Four Rs of Personalization."

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  • More Evidence that Mobile-Friendly Content is Critical for Retailers

    More Evidence that Mobile-Friendly Content is Critical for Retailers

    Recent studies are providing more evidence that having detailed and rich product-related content that is mobile friendly is critical for retailers. Learn more about why you need to be mobile.

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  • Marketing Data Mayhem: It’s 9 am on Monday, do you know where your marketing data is?

    Marketing Data Mayhem: It’s 9 am on Monday, do you know where your marketing data is?

    One area not talked about much is the everyday struggle and mayhem that organizations and marketing departments have managing their marketing data. Do you know where your marketing data is?

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  • Where have all the CMOs gone?

    Where have all the CMOs gone?

    Given the current events over the last few weeks, months, and even years, the number of CMOs at organizations has noticeably declined… as well as their tenures. Where have they all gone?

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  • 5 Trending Takeaways from MarTech 2017

    5 Trending Takeaways from MarTech 2017

    San Francisco MarTech 2017 was filled with wonderful mayhem… a swirling fusion of sessions, awards, networking, and idea sharing. We wanted to count down the 5 trending takeaways.

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  • Not worried about FinTech competitors? You should be.

    Not worried about FinTech competitors? You should be.

    Does it feel like the finance industry is accelerating at an unprecedented rate? The pace of change for Financial Services institutions will never be as slow as it is today.

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  • Eliminating Content Review and Approval Bottlenecks

    Eliminating Content Review and Approval Bottlenecks

    Content review and approval processes are a fact of life but they can turn into bottlenecks that significantly delay important marketing projects. Learn how to eliminate these bottlenecks.

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  • 5 Benefits of Lead Scoring (And Why Channel Partners Need to Take Advantage of It)

    5 Benefits of Lead Scoring (And Why Channel Partners Need to Take Advantage of It)

    If your partners are not qualifying leads, you'll want to help them incorporate lead scoring into their marketing & sales efforts. Learn the 5 benefits you'll see when partners implement lead scoring.

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  • An Updated Discussion of DAM Scalability

    An Updated Discussion of DAM Scalability

    Does your DAM solution offer your organization sufficient flexibility to handle current and unpredictable future needs? Learn more about the importance and requirements for scalability in this blog.

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  • What’s Your Marketing Mayhem? How to Overcome Complexity to Meet Customer Expectations Webinar

    What’s Your Marketing Mayhem? How to Overcome Complexity to Meet Customer Expectations Webinar

    Join Aprimo and TopRight Partners on July 24, 2017 as they discuss the Marketing Mayhem survey research report results and key findings from senior level Marketing Operations leaders.

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  • What in the World is Distributed Marketing?

    What in the World is Distributed Marketing?

    Distributed marketing is a term that has been floating around for quite some time now, but is still a concept new to many marketers. What is distributed marketing? Is it right for your organization?

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  • Tech Stack Inspirations from a MarTech 2017 Stackies Winner

    Tech Stack Inspirations from a MarTech 2017 Stackies Winner

    Aprimo, winners of the 2017 Martech Stackie Awards, shares their tech stack, what makes a marketing technology stack successful, and offers tips for building the right stack for your own organization.

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  • Announcing Aprimo Campaign!

    Announcing Aprimo Campaign!

    We are excited to announce the launch of Aprimo Campaign, our enterprise class Multi-Channel Campaign Management (MCCM) product as part of the Aprimo Platform on Microsoft Azure!

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  • An Attendee's Guide to MarTech San Francisco 2017

    An Attendee's Guide to MarTech San Francisco 2017

    MarTech is the international conference series for senior-level, hybrid professionals who are both marketing- and tech-savvy. Stop by booth 201 to meet with team Aprimo!

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  • Mayhem Is Lurking In Your Marketing Department

    Mayhem Is Lurking In Your Marketing Department

    Marketing mayhem is lurking in every corner and can appear in many forms— from managing capacity to delivering a consistent brand message to measuring return on marketing investment.

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