Aprimo Blog

  • The Next Evolution: Marketing Automation Built for your Channel

    The Next Evolution: Marketing Automation Built for your Channel

    As more organizations begin to see the value of marketing through their channel partners, a new breed of marketing technology has gained relevance & popularity – Through-Channel Marketing Automation.

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  • Webinar: Optimizing Marketing Operations through Metrics, Measurement, and Technology

    Webinar: Optimizing Marketing Operations through Metrics, Measurement, and Technology

    Register for the webinar to learn how to leverage technology to optimize marketing operations and utilize metrics and measurement to reduce inefficiencies in order to perform smarter marketing.

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  • Coming Soon: The Aprimo Academy Portal

    Coming Soon: The Aprimo Academy Portal

    We are pleased to announce the upcoming launch of the Aprimo Academy Portal, our new Learning Management System. Learn more about Aprimo Academy and the benefits for you!

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  • Why Adopting Agile Today Will Boost Your Marketing ROI

    Why Adopting Agile Today Will Boost Your Marketing ROI

    Is Agile Marketing another bright, shiny object? Or is it the future of marketing operations? Learn why adopting agile marketing today can boost your marketing ROI in this blog from Dave Sutton.

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  • How Marketers Measure Success [Infographic]

    How Marketers Measure Success [Infographic]

    How do marketers measure success? Check out our infographic from our research with Forbes Insights to get a view of the current and future state of agile marketing.

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  • Achieve Marketing Balance with a Solid Plan [Infographic]

    Achieve Marketing Balance with a Solid Plan [Infographic]

    Take a look at our infographic to learn the five steps to creating a solid plan that will help you and your organization achieve marketing balance.

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  • How are you managing marketing mayhem in 2017?

    How are you managing marketing mayhem in 2017?

    Conducted by Aprimo & TopRight Partners, the conclusions from this research will provide insight on how effectively marketing leaders are managing resources, allocating spend, and proving ROI.

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  • Nimble & Quick, Agile Marketing Isn’t a Magic Trick

    Nimble & Quick, Agile Marketing Isn’t a Magic Trick

    Articulating the real impact of marketing has challenged marketers for years. Only by taking a holistic approach can marketers overcome the mayhem and generate measurable business results.

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  • Revenew Changes Name to Aprimo Distributed Marketing

    Revenew Changes Name to Aprimo Distributed Marketing

    Revenew, an industry-leading through-channel marketing automation (TCMA) platform, is proud to announce its upcoming name change to Aprimo Distributed Marketing.

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  • Compliance: More than a necessary evil

    Compliance: More than a necessary evil

    Many marketers work in industries where their marketing materials need to comply with standards laid down by regulatory bodies. Those marketers have had their share of headaches around compliance.

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  • Digital Darwinism Predicted As Changes in Consumer Behavior Transform Marketing Landscape

    Digital Darwinism Predicted As Changes in Consumer Behavior Transform Marketing Landscape

    The next few years are going to be transformative from a marketing perspective in the financial services sector which will lead to Digital Darwinism, says senior financial marketer, Stephen Ingledew.

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  • Aprimo Launches Financial Services Forum

    Aprimo Launches Financial Services Forum

    Aprimo welcomed 19 customers from 12 leading Financial Services companies to Chicago last week to kick off the Financial Services Industry Advisory Council.

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  • Engage Channel Partners Through Alignment and Shared Success

    Engage Channel Partners Through Alignment and Shared Success

    Channel partners are integral to the growth and continued success of distributed organizations. Marketing through your channel can be an incredibly successful way of increasing sales and growing...

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  • Make the most of your “use it or lose it” budget

    Make the most of your “use it or lose it” budget

    If you've got some "use it or lose it" funds, think about your 2017 marketing goals and take a look at some thoughtful ways to get the most out your funds.

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  • Better, Faster, Smarter: Using Marketing Operations to Power Past Friction

    Better, Faster, Smarter: Using Marketing Operations to Power Past Friction

    But how do you make a business case for marketing operations? And how do you optimize the software to ensure you squeeze every available benefit out of it?

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  • 10 Tips to Overcome Marketing Mayhem

    10 Tips to Overcome Marketing Mayhem

    Mayhem is a part of life, especially in marketing. Take a look at the top 10 causes of marketing mayhem and some solutions to help you overcome the chaos.

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  • On-Demand Webinar: Powering Past Friction to Smarter Marketing

    On-Demand Webinar: Powering Past Friction to Smarter Marketing

    Join Ed Breault and Carey Sherrell as they discuss and provide real-world examples of how to eliminate marketing friction in order to market smarter.

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  • On-Demand Webinar: Stop the Marketing Mayhem

    On-Demand Webinar: Stop the Marketing Mayhem

    In today’s competitive environment, it’s challenging to deliver on your brand promise and achieve your ROI objectives.The good news is that you can take control of the Marketing Mayhem!

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  • 10 Steps to Make Marketing Compliance Less Painful

    10 Steps to Make Marketing Compliance Less Painful

    A focus on marketing compliance yields benefits, such as driving greater efficiency, savings, and transparency and, if done right, can be nearly pain free.

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  • On Demand Webinar: Enabling Your Channel to Compete in the Digital Buyer’s Journey

    On Demand Webinar: Enabling Your Channel to Compete in the Digital Buyer’s Journey

    Join Kevin Souers to learn how the buyer’s journey has changed and how you can enable your channel partners to compete in the digital buyer’s journey.

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