The Aprimo Blog

  • 3 Reasons Why the Future of Marketing is Agile

    3 Reasons Why the Future of Marketing is Agile

    Marketers have access to more data, more technology, and more people than ever before, but most of us would trade it all for a little more time. Marketers need to be agile to succeed.

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  • Aprimo at NRF 2018 - Solutions for Intelligent Retail

    Aprimo at NRF 2018 - Solutions for Intelligent Retail

    On January 14-16, 2018, more than 35,000 retailers and industry partners gathered in New York City for NRF 2018: Retail's Big Show, including Aprimo. Check out our recap!

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  • Product Update: Latest Enhancements in Marketing Productivity, DAM, and Distributed Marketing

    Product Update: Latest Enhancements in Marketing Productivity, DAM, and Distributed Marketing

    It’s that time again! Here is a list of our latest features and enhancements from the past few months.

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  • Marketing Operations in an Age of Disruption – Upcoming Webinar!

    Marketing Operations in an Age of Disruption – Upcoming Webinar!

    The world of marketing is changing and evolving. Read more about Marketing Operations in the age of disruption and register for our upcoming webinar with SiriusDecisions!

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  • Transforming your organization to deliver a great customer experience [Mind the Gap Series]

    Transforming your organization to deliver a great customer experience [Mind the Gap Series]

    CMOs increasingly understand that accelerating revenue growth is closely tied to delivering an exceptional and consistent customer experience. But what does that entail?

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  • Transform non-working marketing spend into working media and content [Mind the Gap Series]

    Transform non-working marketing spend into working media and content [Mind the Gap Series]

    Marketing expenses fall into two categories – working and non-working marketing spend. Learn how you can transform more of your budget into working spend!

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  • CMOs Budgets Shrinks: 6 Ways To Do More With Less

    CMOs Budgets Shrinks: 6 Ways To Do More With Less

    Gartner’s latest research states that CMO’s budgets have decreased, from about 12.1% of a company’s total operating budget in 2016 to 11.3% in 2017. Here is how you can do more with less!

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  • Bringing Together the 4 Cornerstones of Marketing to Close the Gaps [Mind the Gap Series]

    Bringing Together the 4 Cornerstones of Marketing to Close the Gaps [Mind the Gap Series]

    To close the marketing gaps, you need control over the four cornerstones required for a stable and strong marketing department -- budgets, people, data, and content.

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  • Three Cyber Monday Wins, And One Epic Cyber Monday Fail

    Three Cyber Monday Wins, And One Epic Cyber Monday Fail

    Retail had a great Cyber Monday, but did your company? Find out how you can avoid a Cyber Monday Fail.

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  • Train for The Marketing Marathon with Marketing Operations [Mind the Gap Series]

    Train for The Marketing Marathon with Marketing Operations [Mind the Gap Series]

    As a modern marketer, you have more on your plate than ever before. Not only are you still responsible for print, television, and web campaigns, but your responsibilities today have expanded.

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  • 5 Things You Gain by Closing the Marketing Operations Gap [Mind the Gap Series]

    5 Things You Gain by Closing the Marketing Operations Gap [Mind the Gap Series]

    Learn more about the 5 things your marketing department will gain when you close your marketing operations gap with technology.

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  • Aprimo Unveils New Capabilities Within Its Digital Asset Management Platform [Demand Gen Report]

    Aprimo Unveils New Capabilities Within Its Digital Asset Management Platform [Demand Gen Report]

    In addition to AI-powered auto-tagging, Aprimo enhanced its content hub to help customers deliver content via digital channels and strengthen cross-functional working scenarios.

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  • The 2 Biggest Marketing Gaps You Need to Know About [Mind the Gap Series]

    The 2 Biggest Marketing Gaps You Need to Know About [Mind the Gap Series]

    Your marketing department is facing more challenges than ever before and it all boils down to two main areas: Brand Experience & Marketing Operations.

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  • Upcoming Webinar – Mind the Gap: Making Marketing More Productive

    Upcoming Webinar – Mind the Gap: Making Marketing More Productive

    Marketing operations is a growing need for most organizations and the function’s value is increasingly recognized. Join us for a webinar on how you can make your marketing team more productive!

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  • Webinar: How to Automate Agency Operations and Grow Your Business

    Webinar: How to Automate Agency Operations and Grow Your Business

    Using digital platforms to establish a healthy, long-term client relationship is crucial for agency sustainability. Learn how to automate your agency operations!

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  • 4 Scary Problems Lurking Over Your Marketing Data

    4 Scary Problems Lurking Over Your Marketing Data

    Keep an eye out for these scary problems that could be lurking over your own marketing data.

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  • Lead Nurturing Tips for Channel & Local Marketing – Register Now

    Lead Nurturing Tips for Channel & Local Marketing – Register Now

    As marketers, it has been engrained in our minds the importance of nurturing leads along the customer journey. Learn from our upcoming webinars on how to engage your channel in better lead nurturing!

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  • Product Update: Lead Nurturing for Local Marketing, New Connectors, and more Aprimo Campaign Features

    Product Update: Lead Nurturing for Local Marketing, New Connectors, and more Aprimo Campaign Features

    Aprimo continues to release new features and enhancements. Check out our product updates below. If you’re a current Aprimo customer, visit Aprimo Academy for more detailed information!

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  • Aprimo Explains the Marketing Performance Gap at Sitecore Symposium

    Aprimo Explains the Marketing Performance Gap at Sitecore Symposium

    Our partner, Sitecore, will be hosting its annual Symposium this year on October 16-19 in Las Vegas and Aprimo will be there!

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  • Aprimo Puts the Focus on Marketing Operations and Machine Learning at &THEN

    Aprimo Puts the Focus on Marketing Operations and Machine Learning at &THEN

    #TeamAprimo is coming to DMA &Then in New Orleans!

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