The Aprimo Blog

  • Why Focusing on Customers Creates Positive Experiences

    Why Focusing on Customers Creates Positive Experiences

    This blog describes why marketing activities should no longer solely focus on products or services, but instead focus on customer needs and desires.

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  • Managing the Content Tsunami is Critical to CX

    Managing the Content Tsunami is Critical to CX

    This blog discusses how large brands are struggling to manage the vast amounts of content they own, and how they can use technology, such as digital asset management solutions, to manage it.

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  • Even the U.S. Postal Service Needs a DAM

    Even the U.S. Postal Service Needs a DAM

    This blog describes how a DAM can help brands--including the U.S. Postal Service--avoid using the wrong content and avoid potential litigation and fines as a result.

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  • How Having the Right Organizational Structure Affects CX

    How Having the Right Organizational Structure Affects CX

    This blog describes how reverse engineering your organizational structure to be more customer centric helps improve customer experiences.

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  • How a Shift in Control has Caused a Disruption in Customer Experiences

    How a Shift in Control has Caused a Disruption in Customer Experiences

    This blog describes why a shift in the control of marketing messages from the brand to the consumer has caused a disruption in CX and offers guidance on how marketers can regain control.

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  • Are Marketers Finally Achieving Better Customer Experience Results?

    Are Marketers Finally Achieving Better Customer Experience Results?

    This blog offers some details about how consumers value exceptional brand experiences and how organizations are achieving them by reengineering the processes and methodologies used to create them.

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  • 4 Ways to Turn Content Marketing into a Profit Center

    4 Ways to Turn Content Marketing into a Profit Center

    This blog describes four ways organizations can turn content marketing into a profit center.

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  • 4 Keys to Customer Centric Marketing

    4 Keys to Customer Centric Marketing

    This blog describes how marketing organizations must shift how they manage their technology, processes, people and culture on their journey to a more customer centric strategy.

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  • Customer Experience Management Can Be Saved – and GDPR Can Help

    Customer Experience Management Can Be Saved – and GDPR Can Help

    This blog describes why many studies show a discrepancy between customer experience results and two ways how marketers can improve it.

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  • 3 Ways to Take Your Marketing Data to the Next Level

    3 Ways to Take Your Marketing Data to the Next Level

    This blog describes ways brands can take marketing data to the next level, including getting C-suite level support, deciding what data they should use vs. what they can, and using common sense.

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  • How Aprimo Uses its Tech Stack to Enhance Marketing Operations

    How Aprimo Uses its Tech Stack to Enhance Marketing Operations

    This blog describes how Aprimo developed our own tech stack and how we use it to enhance our marketing operations.

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  • 3 Ways Creating Great Content is Like Opening a Restaurant

    3 Ways Creating Great Content is Like Opening a Restaurant

    This blog describes three strategies for creating successful content.

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  • Three Keys to Optimizing Your Marketing Technology Stack

    Three Keys to Optimizing Your Marketing Technology Stack

    This blog explains three ways organizations can optimize their marketing technology stack--the collection of software a company uses to execute or support marketing activities and programs.

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  • Why Technology is Essential in the Quest for OmniChannel Marketing

    Why Technology is Essential in the Quest for OmniChannel Marketing

    Organizations need technology, including digital asset management and campaign management systems to help deliver great omnichannel marketing campaigns and experiences.

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  • How Aprimo Used Idea Lab to Launch Idea Lab

    How Aprimo Used Idea Lab to Launch Idea Lab

    This blog describes how Aprimo used its own Idea Lab solution to launch the product itself.

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  • Attention Content Marketers & Creatives… You’ll Want to Read This

    Attention Content Marketers & Creatives… You’ll Want to Read This

    For those creative minds, and any marketers involved in the content and campaign production processes – all of our day-to-day lives just got easier.

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  • Product Update: Introducing Aprimo Idea Lab Plus More from Distributed Marketing & DAM

    Product Update: Introducing Aprimo Idea Lab Plus More from Distributed Marketing & DAM

    Aprimo is introducing Idea Lab and more in the latest product update!

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  • 3 Steps to Moving From Traditional to Agile Marketing

    3 Steps to Moving From Traditional to Agile Marketing

    Read more about the three steps to move your organization from traditional to agile marketing with guest blogger, Andrea Fryrear of AgileSherpas!

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  • 6 Benefits of an Agile Marketing Strategy

    6 Benefits of an Agile Marketing Strategy

    Organizations that implement an Agile Marketing strategy can realize various successes depending on their company culture and industry. Read about 6 benefits every organization can achieve with agile.

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  • How the Olympics Won A Gold Medal in Storytelling

    How the Olympics Won A Gold Medal in Storytelling

    Changing expectations mean that marketers must do more than just market at potential customers. They need to create stories. See how the Olympics accomplished this!

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