The Aprimo Blog

  • How Aprimo Uses its Tech Stack to Enhance Marketing Operations

    How Aprimo Uses its Tech Stack to Enhance Marketing Operations

    This blog describes how Aprimo developed our own tech stack and how we use it to enhance our marketing operations.

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  • Three Keys to Optimizing Your Marketing Technology Stack

    Three Keys to Optimizing Your Marketing Technology Stack

    This blog explains three ways organizations can optimize their marketing technology stack--the collection of software a company uses to execute or support marketing activities and programs.

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  • Why Technology is Essential in the Quest for OmniChannel Marketing

    Why Technology is Essential in the Quest for OmniChannel Marketing

    Organizations need technology, including digital asset management and campaign management systems to help deliver great omnichannel marketing campaigns and experiences.

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  • How Aprimo Used Idea Lab to Launch Idea Lab

    How Aprimo Used Idea Lab to Launch Idea Lab

    This blog describes how Aprimo used its own Idea Lab solution to launch the product itself.

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  • Attention Content Marketers & Creatives… You’ll Want to Read This

    Attention Content Marketers & Creatives… You’ll Want to Read This

    For those creative minds, and any marketers involved in the content and campaign production processes – all of our day-to-day lives just got easier.

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  • Product Update: Introducing Aprimo Idea Lab Plus More from Distributed Marketing & DAM

    Product Update: Introducing Aprimo Idea Lab Plus More from Distributed Marketing & DAM

    Aprimo is introducing Idea Lab and more in the latest product update!

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  • 3 Steps to Moving From Traditional to Agile Marketing

    3 Steps to Moving From Traditional to Agile Marketing

    Read more about the three steps to move your organization from traditional to agile marketing with guest blogger, Andrea Fryrear of AgileSherpas!

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  • 6 Benefits of an Agile Marketing Strategy

    6 Benefits of an Agile Marketing Strategy

    Organizations that implement an Agile Marketing strategy can realize various successes depending on their company culture and industry. Read about 6 benefits every organization can achieve with agile.

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  • How the Olympics Won A Gold Medal in Storytelling

    How the Olympics Won A Gold Medal in Storytelling

    Changing expectations mean that marketers must do more than just market at potential customers. They need to create stories. See how the Olympics accomplished this!

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  • Don't Talk At Customers: Share Authentic & Relevant Stories

    Don't Talk At Customers: Share Authentic & Relevant Stories

    Customers today are inundated with advertisements-it's gotten to the point where many are immune to most types of advertising. How can you break through?

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  • 3 Reasons Why the Future of Marketing is Agile

    3 Reasons Why the Future of Marketing is Agile

    Marketers have access to more data, more technology, and more people than ever before, but most of us would trade it all for a little more time. Marketers need to be agile to succeed.

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  • Aprimo at NRF 2018 - Solutions for Intelligent Retail

    Aprimo at NRF 2018 - Solutions for Intelligent Retail

    On January 14-16, 2018, more than 35,000 retailers and industry partners gathered in New York City for NRF 2018: Retail's Big Show, including Aprimo. Check out our recap!

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  • Product Update: Latest Enhancements in Marketing Productivity, DAM, and Distributed Marketing

    Product Update: Latest Enhancements in Marketing Productivity, DAM, and Distributed Marketing

    It’s that time again! Here is a list of our latest features and enhancements from the past few months.

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  • Marketing Operations in an Age of Disruption – Upcoming Webinar!

    Marketing Operations in an Age of Disruption – Upcoming Webinar!

    The world of marketing is changing and evolving. Read more about Marketing Operations in the age of disruption and register for our upcoming webinar with SiriusDecisions!

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  • Transforming your organization to deliver a great customer experience [Mind the Gap Series]

    Transforming your organization to deliver a great customer experience [Mind the Gap Series]

    CMOs increasingly understand that accelerating revenue growth is closely tied to delivering an exceptional and consistent customer experience. But what does that entail?

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  • Transform non-working marketing spend into working media and content [Mind the Gap Series]

    Transform non-working marketing spend into working media and content [Mind the Gap Series]

    Marketing expenses fall into two categories – working and non-working marketing spend. Learn how you can transform more of your budget into working spend!

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  • CMOs Budgets Shrinks: 6 Ways To Do More With Less

    CMOs Budgets Shrinks: 6 Ways To Do More With Less

    Gartner’s latest research states that CMO’s budgets have decreased, from about 12.1% of a company’s total operating budget in 2016 to 11.3% in 2017. Here is how you can do more with less!

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  • Bringing Together the 4 Cornerstones of Marketing to Close the Gaps [Mind the Gap Series]

    Bringing Together the 4 Cornerstones of Marketing to Close the Gaps [Mind the Gap Series]

    To close the marketing gaps, you need control over the four cornerstones required for a stable and strong marketing department -- budgets, people, data, and content.

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  • Three Cyber Monday Wins, And One Epic Cyber Monday Fail

    Three Cyber Monday Wins, And One Epic Cyber Monday Fail

    Retail had a great Cyber Monday, but did your company? Find out how you can avoid a Cyber Monday Fail.

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  • Train for The Marketing Marathon with Marketing Operations [Mind the Gap Series]

    Train for The Marketing Marathon with Marketing Operations [Mind the Gap Series]

    As a modern marketer, you have more on your plate than ever before. Not only are you still responsible for print, television, and web campaigns, but your responsibilities today have expanded.

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