The Aprimo Blog

  • The New Aprimo – A Year in Review

    The New Aprimo – A Year in Review

    Aprimo recently celebrated its one year anniversary following the relaunch of the Aprimo brand. From customer success to new technology innovations, here’s a look back at what we’ve accomplished.

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  • Service Now Announcement!

    Service Now Announcement!

    As part of Aprimo’s commitment to innovation and market-leading services, we are pleased to announce that we are upgrading to the latest Service Now platform!

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  • Do you know the true cost of your campaign management software (even if it is “Free”)?

    Do you know the true cost of your campaign management software (even if it is “Free”)?

    Determining the ongoing costs of any software application can be a challenge. This holds true for your organization’s investment in campaign management marketing solutions as well.

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  • Aprimo and customers get together at new London offices

    Aprimo and customers get together at new London offices

    In June, the international team staged an event to open the new London offices and invited customers, journalists and analysts to come along and meet the Aprimo team!

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  • How to prove ROI Step by Step - Step 1: Align the marketing organization with corporate strategy

    How to prove ROI Step by Step - Step 1: Align the marketing organization with corporate strategy

    As a marketer, your end goal is to show a direct link between your marketing efforts and impact to the bottom line. To get there, you need to build a well-defined process. Find out how in this blog.

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  • Bank of America finds a smarter approach to marketing

    Bank of America finds a smarter approach to marketing

    At Aprimo, we are seeing financial institutions, like Bank of America, that are leading the way, leveraging new technology to streamline processes, empower better decision-making and boost revenue.

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  • Why DAM Interoperability is Essential

    Why DAM Interoperability is Essential

    The ability to easily integrate a DAM solution with other technologies has become critical because of the changing role that DAM plays in the larger ecosystem of marketing and customer experience.

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  • Why Companies are Missing the Mark on Digital Customer Experiences

    Why Companies are Missing the Mark on Digital Customer Experiences

    Virtually all kinds of enterprises are launching initiatives designed to improve the customer experience (CX). Unfortunately, some of these initiatives have not been as successful as hoped - see why.

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  • The Continuing Growth of DAM in the Cloud

    The Continuing Growth of DAM in the Cloud

    In a recent report, Forrester contends that five factors will disrupt the DAM market as it evolves in 2017, and that one of those will be the growing popularity of cloud-based DAM solutions.

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  • The Attitudes and Practices of Marketers at B2C Product Companies

    The Attitudes and Practices of Marketers at B2C Product Companies

    The CMO Survey reports some findings by four primary economic sectors – B2C product, B2C services, B2B product, and B2B services. This breakdown provides a more granular view of the survey data.

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  • An Evolving Approach to Personalization Throughout the Customer Journey

    An Evolving Approach to Personalization Throughout the Customer Journey

    By building relationships through contextual commerce, brands can enhance customer relationship efforts & uncover what consumers want as they drive sales. View the report & attend the webinar for more

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  • Top takeaways from Argyle’s Financial Services Forum: Marketing and Technology Innovation

    Top takeaways from Argyle’s Financial Services Forum: Marketing and Technology Innovation

    On the heels of the Argyle 2017 Financial Services Forum: Marketing and Technology Innovation, three members of our leadership team sat down to share their observations and insights from the show.

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  • Aprimo Report Reveals the Future of Marketing and Tech Requirements [Technology Blog Writer]

    Aprimo Report Reveals the Future of Marketing and Tech Requirements [Technology Blog Writer]

    The report highlights that now, more than ever, marketing operations technology is essential to successful modern marketing, dictated by today’s highly complex and multifaceted environment.

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  • Research Reveals the Four Key Components of Effective Personalization

    Research Reveals the Four Key Components of Effective Personalization

    Accenture’s Personalization Pulse Check 2016 identified four key components of a best-in-class personalized experience, and the firm called these components “The Four Rs of Personalization."

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  • CMO Insight Summit: Aprimo fuels marketing’s transformation debate

    CMO Insight Summit: Aprimo fuels marketing’s transformation debate

    In May, we participated in the European edition of the CMO Insight Summit at the wonderful Royal Turnberry Hotel in Scotland. Check out this blog to learn about our experience at this event.

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  • Meet Aprimo at DAM Europe!

    Meet Aprimo at DAM Europe!

    DAM Europe is Europe's largest conference dedicated to Digital Asset Management, we provide a unique environment to exchange knowledge, experiences and build long lasting professional networks.

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  • More Evidence that Mobile-Friendly Content is Critical for Retailers

    More Evidence that Mobile-Friendly Content is Critical for Retailers

    Recent studies are providing more evidence that having detailed and rich product-related content that is mobile friendly is critical for retailers. Learn more about why you need to be mobile.

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  • Marketing Data Mayhem: It’s 9 am on Monday, do you know where your marketing data is?

    Marketing Data Mayhem: It’s 9 am on Monday, do you know where your marketing data is?

    One area not talked about much is the everyday struggle and mayhem that organizations and marketing departments have managing their marketing data. Do you know where your marketing data is?

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  • Where have all the CMOs gone?

    Where have all the CMOs gone?

    Given the current events over the last few weeks, months, and even years, the number of CMOs at organizations has noticeably declined… as well as their tenures. Where have they all gone?

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  • 5 Trending Takeaways from MarTech 2017

    5 Trending Takeaways from MarTech 2017

    San Francisco MarTech 2017 was filled with wonderful mayhem… a swirling fusion of sessions, awards, networking, and idea sharing. We wanted to count down the 5 trending takeaways.

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