The Aprimo Blog

  • CMOs Budgets Shrinks: 6 Ways To Do More With Less

    CMOs Budgets Shrinks: 6 Ways To Do More With Less

    Gartner’s latest research states that CMO’s budgets have decreased, from about 12.1% of a company’s total operating budget in 2016 to 11.3% in 2017. Here is how you can do more with less!

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  • Bringing Together the 4 Cornerstones of Marketing to Close the Gaps [Mind the Gap Series]

    Bringing Together the 4 Cornerstones of Marketing to Close the Gaps [Mind the Gap Series]

    To close the marketing gaps, you need control over the four cornerstones required for a stable and strong marketing department -- budgets, people, data, and content.

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  • Three Cyber Monday Wins, And One Epic Cyber Monday Fail

    Three Cyber Monday Wins, And One Epic Cyber Monday Fail

    Retail had a great Cyber Monday, but did your company? Find out how you can avoid a Cyber Monday Fail.

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  • Train for The Marketing Marathon with Marketing Operations [Mind the Gap Series]

    Train for The Marketing Marathon with Marketing Operations [Mind the Gap Series]

    As a modern marketer, you have more on your plate than ever before. Not only are you still responsible for print, television, and web campaigns, but your responsibilities today have expanded.

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  • 5 Things You Gain by Closing the Marketing Operations Gap [Mind the Gap Series]

    5 Things You Gain by Closing the Marketing Operations Gap [Mind the Gap Series]

    Learn more about the 5 things your marketing department will gain when you close your marketing operations gap with technology.

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  • Aprimo Unveils New Capabilities Within Its Digital Asset Management Platform [Demand Gen Report]

    Aprimo Unveils New Capabilities Within Its Digital Asset Management Platform [Demand Gen Report]

    In addition to AI-powered auto-tagging, Aprimo enhanced its content hub to help customers deliver content via digital channels and strengthen cross-functional working scenarios.

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  • The 2 Biggest Marketing Gaps You Need to Know About [Mind the Gap Series]

    The 2 Biggest Marketing Gaps You Need to Know About [Mind the Gap Series]

    Your marketing department is facing more challenges than ever before and it all boils down to two main areas: Brand Experience & Marketing Operations.

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  • Upcoming Webinar – Mind the Gap: Making Marketing More Productive

    Upcoming Webinar – Mind the Gap: Making Marketing More Productive

    Marketing operations is a growing need for most organizations and the function’s value is increasingly recognized. Join us for a webinar on how you can make your marketing team more productive!

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  • Webinar: How to Automate Agency Operations and Grow Your Business

    Webinar: How to Automate Agency Operations and Grow Your Business

    Using digital platforms to establish a healthy, long-term client relationship is crucial for agency sustainability. Learn how to automate your agency operations!

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  • 4 Scary Problems Lurking Over Your Marketing Data

    4 Scary Problems Lurking Over Your Marketing Data

    Keep an eye out for these scary problems that could be lurking over your own marketing data.

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  • Lead Nurturing Tips for Channel & Local Marketing – Register Now

    Lead Nurturing Tips for Channel & Local Marketing – Register Now

    As marketers, it has been engrained in our minds the importance of nurturing leads along the customer journey. Learn from our upcoming webinars on how to engage your channel in better lead nurturing!

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  • Product Update: Lead Nurturing for Local Marketing, New Connectors, and more Aprimo Campaign Features

    Product Update: Lead Nurturing for Local Marketing, New Connectors, and more Aprimo Campaign Features

    Aprimo continues to release new features and enhancements. Check out our product updates below. If you’re a current Aprimo customer, visit Aprimo Academy for more detailed information!

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  • Aprimo Explains the Marketing Performance Gap at Sitecore Symposium

    Aprimo Explains the Marketing Performance Gap at Sitecore Symposium

    Our partner, Sitecore, will be hosting its annual Symposium this year on October 16-19 in Las Vegas and Aprimo will be there!

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  • Aprimo Puts the Focus on Marketing Operations and Machine Learning at &THEN

    Aprimo Puts the Focus on Marketing Operations and Machine Learning at &THEN

    #TeamAprimo is coming to DMA &Then in New Orleans!

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  • Taking the Pulse of Enterprise Retailers

    Taking the Pulse of Enterprise Retailers

    More than nine out of ten enterprise retailers say their need for content has increased over the past year, and 59% say the need has increased significantly. Read more about the trends we discovered.

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  • Product Update: DAM in the Cloud, New Developer Website, Annotation Enhancements, and More!

    Product Update: DAM in the Cloud, New Developer Website, Annotation Enhancements, and More!

    Aprimo recently released a ton of new innovations across all our products. Take a look below to read up on a few of our latest announcements!

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  • The Future Revealed at Aprimo DAM Sync

    The Future Revealed at Aprimo DAM Sync

    Aprimo will be showcasing their Digital Asset Managment capabilities at two upcoming DAM Sync events in Amsterdam & Chicago!

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  • Marketing Data Geeks Need Love Too

    Marketing Data Geeks Need Love Too

    There's an under appreciation for these marketing data professionals and the people maintaining the databases. Prove your worth and use the right tools to help you get the recognition you deserve.

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  • The New Aprimo – A Year in Review

    The New Aprimo – A Year in Review

    Aprimo recently celebrated its one year anniversary following the relaunch of the Aprimo brand. From customer success to new technology innovations, here’s a look back at what we’ve accomplished.

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  • Service Now Announcement!

    Service Now Announcement!

    As part of Aprimo’s commitment to innovation and market-leading services, we are pleased to announce that we are upgrading to the latest Service Now platform!

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