Aprimo in the News

  • Marketers Can Secure A Bigger Budget By Proving ROI [Which-50]

    Marketers Can Secure A Bigger Budget By Proving ROI [Which-50]

    Marketers say measuring return on investment is at the top of their agenda, but almost four out of five admit they are not doing it successfully.

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  • Agile Marketing: What’s the Appeal? [Digital Marketing Magazine]

    Agile Marketing: What’s the Appeal? [Digital Marketing Magazine]

    Agility. It’s a word in every modern marketer’s vocabulary. But what exactly does marketing agility mean? Find out in this article by our own Jon Williams on digitalmarketingmagazine.co.uk.

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  • Aprimo Acquires ADAM Software [Financial IT]

    Aprimo Acquires ADAM Software [Financial IT]

    Aprimo, marketing operations pioneer and category leader, announced it has acquired ADAM Software, a leading global provider of enterprise-class Digital Asset Management (DAM) software solutions.

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  • Aprimo’s Acquisition Of ADAM Software Signals Market Consolidation [Forrester]

    Aprimo’s Acquisition Of ADAM Software Signals Market Consolidation [Forrester]

    Aprimo snatched up ADAM Software, which bolsters Aprimo’s digital asset management (DAM) capabilities. What does Aprimo’s acquisition of ADAM mean for the market? Find out in this blog by Nick Barber.

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  • Aprimo adds digital asset management with ADAM acquisition [Martech Today]

    Aprimo adds digital asset management with ADAM acquisition [Martech Today]

    With the new purchase, marketing operations platform Aprimo boosts its content capabilities as a ‘prep before execution’ tool. Learn more in this article from Martech Today.

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  • Aprimo Acquires ADAM Software to Enhance its DAM Strength [CMS Wire]

    Aprimo Acquires ADAM Software to Enhance its DAM Strength [CMS Wire]

    Aprimo, which reclaimed its brand identity after five years of ownership by Teradata, today addressed gaps in its marketing suite by acquiring ADAM Software, a digital asset management (DAM) vendor.

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  • It’s Creativity Without The Crazy [Which-50]

    It’s Creativity Without The Crazy [Which-50]

    Marketers like to think of their craft as art and science in equal measure. But what happens when the process — the science — of marketing impedes the creative flow?

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  • YBS Group Deploys Aprimo Across All Product Development [FinTech Finance]

    YBS Group Deploys Aprimo Across All Product Development [FinTech Finance]

    Yorkshire Building Society is reeping the benefits of a new automated approach to marketing operations following its selection of Aprimo, a global leader in marketing operations software solutions.

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  • Businesses Far Behind on Agile Marketing [DMN]

    Businesses Far Behind on Agile Marketing [DMN]

    The study with Forbes Insights, asked marketers for their opinions about agile marketing and the state of their operations. Three out of four said “agility of Marketing Operations" was a challenge.

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  • How Well Do You Know Your Marketing Budget? [Which-50]

    How Well Do You Know Your Marketing Budget? [Which-50]

    Do you know every dollar on a first-name basis? If you are managing a marketing budget across multiple channels, the answer is probably no.

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  • Report: More Organizations are Embracing Agile Marketing Strategies [KoMarketing]

    Report: More Organizations are Embracing Agile Marketing Strategies [KoMarketing]

    A number of companies are turning to agile marketing strategies to resonate with their customers and drive results, according to The “Future of Marketing” report from Forbes Insights and Aprimo.

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  • How Companies Plan to Boost Marketing Agility [Marketing Charts]

    How Companies Plan to Boost Marketing Agility [Marketing Charts]

    More marketers consider technology (45%) to be critical to agile marketing success than do process and organization (33%), according to a report from Aprimo and Forbes Insights.

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  • How To Balance Long Term Planning And Marketing Agility [Which-50]

    How To Balance Long Term Planning And Marketing Agility [Which-50]

    Success in marketing involves achieving the best balance between long term planning and strategic vision, and agile interactive planning and execution. Find out how you can achieve this balance.

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  • Half of marketers believe bureaucracy impedes their success [B2B Marketing]

    Half of marketers believe bureaucracy impedes their success [B2B Marketing]

    Some 47% of marketers believe bureaucracy is hampering the agility of their marketing operations, according to a report by Aprimo and Forbes. Learn more in this article from B2B Marketing.

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  • Aprimo gets back on its feet with first major platform update since Teradata spinoff [MarTech Today]

    Aprimo gets back on its feet with first major platform update since Teradata spinoff [MarTech Today]

    This week, the Chicago-based Aprimo announced its first major platform update since it split from Teradata. The updates point toward Aprimo’s intentions as an independent company.

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  • Control The Chaos By Applying The Five Marketing Essentials [Which-50]

    Control The Chaos By Applying The Five Marketing Essentials [Which-50]

    Marketing can be chaotic, especially in an era of ever-rising customer expectations and seemingly endless consumer choice. Learn how you can manage the chaos with the Five Marketing Essentials.

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  • Digital Darwinism Emerges As Consumer Behaviour Transforms The Marketing Landscape [Which-50]

    Digital Darwinism Emerges As Consumer Behaviour Transforms The Marketing Landscape [Which-50]

    The next few years are going to be transformative in the financial services sector – partly driven by a new generation of marketing technologies but also continual changes in consumer behaviour.

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  • Stephen Ingledew - Digital Darwinist [Digital IQ]

    Stephen Ingledew - Digital Darwinist [Digital IQ]

    Stephen Inglewdew discusses marketing challenges, "Digital Darwinism," agile marketing and how technology, like Aprimo, can help drive digital transformation.

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  • Digital Darwinism Predicted As Changes in Consumer Behaviour Transform Marketing Landscape [Financial IT]

    Digital Darwinism Predicted As Changes in Consumer Behaviour Transform Marketing Landscape [Financial IT]

    The next few years are going to be transformative from a marketing perspective – partly driven by a new generation of marketing technologies but also continual changes in consumer behaviour.

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  • Why this Chicago company decided to rebuild its culture from scratch [Built in Chicago]

    Why this Chicago company decided to rebuild its culture from scratch [Built in Chicago]

    When Chicago adtech provider Revenew merged with TMA and relaunched as Aprimo this summer, the combined entity’s new leadership decided to build an entirely new company culture from scratch.

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