Aprimo in the News

  • 3 Marketing Tech Trends Every Executive Should Consider

    3 Marketing Tech Trends Every Executive Should Consider

    Marketing technology never stands still. As marketing channels continue to explode and technology advances at breakneck speed, marketing leaders struggle to keep pace. Find out the 3 trends to watch.

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  • Marketing Tech Lessons from this Year's MarTech 'Stackies" Winners [Velocitize]

    Marketing Tech Lessons from this Year's MarTech 'Stackies" Winners [Velocitize]

    At the 2017 MarTech Conference, 6 companies were awarded “Stackie” awards for their marketing “stack” — the integrated system of tools and technologies that powers the marketing of an organization.

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  • Maximise your ROI on Channel Marketing [Digital Marketing Magazine]

    Maximise your ROI on Channel Marketing [Digital Marketing Magazine]

    If your organisation has a distributed sales model, you know how integral channel partners can be to your continued success. You also know how difficult it can be to engage and enable partners.

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  • Aprimo Boosts Digital Transformation for Financial Services Marketers [MarTech Advisor]

    Aprimo Boosts Digital Transformation for Financial Services Marketers [MarTech Advisor]

    To satisfy growing demand among financial marketers for agile, cloud-based solutions, Aprimo today announced enhanced benefits now available through its platform on Microsoft Azure.

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  • MarTech Conference: The 2017 Stackies and Hackies Winners [MarTech Today]

    MarTech Conference: The 2017 Stackies and Hackies Winners [MarTech Today]

    The third annual Stackies Awards announced six winners Tuesday night at the opening night of Third Door Media’s MarTech Conference, now taking place in San Francisco. Check out Aprimo's winning Stack!

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  • Aprimo Introduces Campaign Management Capabilities [Destination CRM]

    Aprimo Introduces Campaign Management Capabilities [Destination CRM]

    Aprimo today released Aprimo Campaign, a cloud-based solution designed to help organizations manage customer data and gather insights for improving multichannel marketing initiatives.

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  • VIDEO: CMOs Should Speak The Language Of Business, Says Aprimo CEO [Which-50]

    VIDEO: CMOs Should Speak The Language Of Business, Says Aprimo CEO [Which-50]

    During a visit to Australia, Stammen told Which-50 that the demands for ROI, complexity of marketing and need to manage many channels, means that marketers needed to speak the language of business.

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  • Energise Your Partner Channel With Strong Marketing Support [Which-50]

    Energise Your Partner Channel With Strong Marketing Support [Which-50]

    Going local with your marketing via your partner channel ensures that it aligns to the way consumers want to shop and spend. Learn more about how to market through your channel partners.

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  • 7 Takeaways From Aprimo's ADAM Software Buy [CMSWire]

    7 Takeaways From Aprimo's ADAM Software Buy [CMSWire]

    Aprimo’s acquisition of ADAM Software came as no surprise to anyone who follows the DAM market. If you are wondering what this deal means to you and the market, here are 7 things you should know.

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  • Marketers Can Secure A Bigger Budget By Proving ROI [Which-50]

    Marketers Can Secure A Bigger Budget By Proving ROI [Which-50]

    Marketers say measuring return on investment is at the top of their agenda, but almost four out of five admit they are not doing it successfully.

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  • Agile Marketing: What’s the Appeal? [Digital Marketing Magazine]

    Agile Marketing: What’s the Appeal? [Digital Marketing Magazine]

    Agility. It’s a word in every modern marketer’s vocabulary. But what exactly does marketing agility mean? Find out in this article by our own Jon Williams on digitalmarketingmagazine.co.uk.

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  • Aprimo Acquires ADAM Software [Financial IT]

    Aprimo Acquires ADAM Software [Financial IT]

    Aprimo, marketing operations pioneer and category leader, announced it has acquired ADAM Software, a leading global provider of enterprise-class Digital Asset Management (DAM) software solutions.

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  • Aprimo’s Acquisition Of ADAM Software Signals Market Consolidation [Forrester]

    Aprimo’s Acquisition Of ADAM Software Signals Market Consolidation [Forrester]

    Aprimo snatched up ADAM Software, which bolsters Aprimo’s digital asset management (DAM) capabilities. What does Aprimo’s acquisition of ADAM mean for the market? Find out in this blog by Nick Barber.

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  • Aprimo adds digital asset management with ADAM acquisition [Martech Today]

    Aprimo adds digital asset management with ADAM acquisition [Martech Today]

    With the new purchase, marketing operations platform Aprimo boosts its content capabilities as a ‘prep before execution’ tool. Learn more in this article from Martech Today.

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  • Aprimo Acquires ADAM Software to Enhance its DAM Strength [CMSWire]

    Aprimo Acquires ADAM Software to Enhance its DAM Strength [CMSWire]

    Aprimo, which reclaimed its brand identity after five years of ownership by Teradata, today addressed gaps in its marketing suite by acquiring ADAM Software, a digital asset management (DAM) vendor.

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  • It’s Creativity Without The Crazy [Which-50]

    It’s Creativity Without The Crazy [Which-50]

    Marketers like to think of their craft as art and science in equal measure. But what happens when the process — the science — of marketing impedes the creative flow?

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  • YBS Group Deploys Aprimo Across All Product Development [FinTech Finance]

    YBS Group Deploys Aprimo Across All Product Development [FinTech Finance]

    Yorkshire Building Society is reeping the benefits of a new automated approach to marketing operations following its selection of Aprimo, a global leader in marketing operations software solutions.

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  • Businesses Far Behind on Agile Marketing [DMN]

    Businesses Far Behind on Agile Marketing [DMN]

    The study with Forbes Insights, asked marketers for their opinions about agile marketing and the state of their operations. Three out of four said “agility of Marketing Operations" was a challenge.

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  • How Well Do You Know Your Marketing Budget? [Which-50]

    How Well Do You Know Your Marketing Budget? [Which-50]

    Do you know every dollar on a first-name basis? If you are managing a marketing budget across multiple channels, the answer is probably no.

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  • Report: More Organizations are Embracing Agile Marketing Strategies [KoMarketing]

    Report: More Organizations are Embracing Agile Marketing Strategies [KoMarketing]

    A number of companies are turning to agile marketing strategies to resonate with their customers and drive results, according to The “Future of Marketing” report from Forbes Insights and Aprimo.

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