Aprimo in the News

  • NRF 2018: Where Microsoft partners bring intelligent retail [Microsoft]

    NRF 2018: Where Microsoft partners bring intelligent retail [Microsoft]

    Microsoft is teaming up with their top partners at the upcoming National Retail Federation's annual trade show in New York City!

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  • Anurag Harsh Joins IPsoft; Aprimo Adds Mark Fera; Matt Knust Joins Aki Technologies [Adotas]

    Anurag Harsh Joins IPsoft; Aprimo Adds Mark Fera; Matt Knust Joins Aki Technologies [Adotas]

    “Aprimo’s leading position as a global pioneer in cloud based, digital marketing operations is a testament to our client’s success,” said Mark Fera, Aprimo Senior Vice President of Industry Solutions.

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  • Decoding “Retail Transformation” at NRF 2018

    Decoding “Retail Transformation” at NRF 2018

    A look into Aprimo's upcoming attendance at NRF with Microsoft!

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  • How Aprimo fuels enterprise-wide modernization with Azure [Microsoft]

    How Aprimo fuels enterprise-wide modernization with Azure [Microsoft]

    As Aprimo onboarded its first customer to their new SaaS-only Azure solution, VP of Research and Development, Jason LaPointe, reflected on the enterprise-wide transformation.

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  • The Monday Stack: Aprimo Stakes Out its Cloud [DMN]

    The Monday Stack: Aprimo Stakes Out its Cloud [DMN]

    Recap with Aprimo and DMNews on the DMA &Then Conference and Aprimo's cloud announcement.

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  • Customer Experience Is a Cross-Organizational Function [CMSWire]

    Customer Experience Is a Cross-Organizational Function [CMSWire]

    Organizations striving to deliver exceptional digital customer experiences often forget to clean up their own house first.

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  • Aprimo’s Director of Financial Services Solutions Discusses How to Balance Agile and Compliant Marketing

    Aprimo’s Director of Financial Services Solutions Discusses How to Balance Agile and Compliant Marketing

    Jonathan Fiur, Director of Financial Services Solutions at Aprimo, explored how marketers in the financial services segment can discover the optimal balance between agility and compliance.

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  • Aprimo: Marketing Operations Technology and Digital Asset Management [MarTech.Zone]

    Aprimo: Marketing Operations Technology and Digital Asset Management [MarTech.Zone]

    Kevin Souers, CPO of Aprimo, sits down with Douglas Karr of MarTech.Zone to discuss the world of marketing operations and digital asset management.

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  • Aprimo Puts ADAM DAM Acquisition in the Cloud [CMS Wire]

    Aprimo Puts ADAM DAM Acquisition in the Cloud [CMS Wire]

    Aprimo has rolled out a new Software-as-a-Service application that has reimagined ADAM for the Aprimo platform as well as added new scale, heft and functions to the product line up.

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  • Aprimo and ADAM: Digital Asset Management for the Customer Journey [MarTech]

    Aprimo and ADAM: Digital Asset Management for the Customer Journey [MarTech]

    Aprimo, marketing operations platform, announced the addition of ADAM Digital Asset Management software to its cloud-based offerings.

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  • Aprimo Launches SaaS Version of Category-Leading Digital Asset Management Solution [MarTechSeries]

    Aprimo Launches SaaS Version of Category-Leading Digital Asset Management Solution [MarTechSeries]

    Aprimo, the global provider of marketing operations technology and digital asset management solutions, announced the full SaaS (Software as a Service) offering of its category-leading DAM.

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  • Aprimo Launches Its Digital Asset Management in the Cloud [DestinationCRM.com]

    Aprimo Launches Its Digital Asset Management in the Cloud [DestinationCRM.com]

    The software-as-a-service solution promises faster, more robust DAM deployments and lower total costs of ownership.

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  • Channel Marketing: Why ‘Engage and Empower’ Partner Strategies Outperform ‘Pamper and Pressure’ Tactics [Channel Marketer Report]

    Channel Marketing: Why ‘Engage and Empower’ Partner Strategies Outperform ‘Pamper and Pressure’ Tactics [Channel Marketer Report]

    If your organization has a distributed sales model, you know how integral channel partners can be to your growth and continued success.

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  • SEO, SEM Rule Retailers' Marketing Budgets [TechNewsWorld]

    SEO, SEM Rule Retailers' Marketing Budgets [TechNewsWorld]

    Retailers have been focusing on technologies to measure and assess customer response, and have been using the data they produce to drive e-commerce decisions.

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  • How Aprimo hopes to help marketers tackle distribution of content, funds and data [CMO.com.au]

    How Aprimo hopes to help marketers tackle distribution of content, funds and data [CMO.com.au]

    Kevin Souers, Chief Product Officer at Aprimo, explains how the new-look Aprimo brand is looking to etch a position in the convoluted martech lumascape in this piece from CMO.com.au.

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  • Video: How Customer Experience Is Impacting Marketing [Which-50]

    Video: How Customer Experience Is Impacting Marketing [Which-50]

    Leading organisations are embracing customer experience and implementing significant operational changes to deliver good CX, according to Ed Breault VP, Marketing & Industry Solutions.

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  • Video: How Data Can Drive Organisational Change [Which-50]

    Video: How Data Can Drive Organisational Change [Which-50]

    Aprimo’s Chief Product Officer, Kevin Souers, insists that using customer stories told via underlying sales and marketing data are key to driving cultural change.

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  • How Do Marketers Best Measure ROI? [Which-50]

    How Do Marketers Best Measure ROI? [Which-50]

    Simple conversion rates are not enough to measure true marketing return on investment, says Aprimo’s CPO, Kevin Souers, suggesting marketers instead map out the entire customer journey.

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  • 3 Marketing Tech Trends Every Executive Should Consider [MarTech Advisor]

    3 Marketing Tech Trends Every Executive Should Consider [MarTech Advisor]

    Marketing technology never stands still. As marketing channels continue to explode and technology advances at breakneck speed, marketing leaders struggle to keep pace. Find out the 3 trends to watch.

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  • Marketing Tech Lessons from this Year's MarTech 'Stackies" Winners [Velocitize]

    Marketing Tech Lessons from this Year's MarTech 'Stackies" Winners [Velocitize]

    At the 2017 MarTech Conference, 6 companies were awarded “Stackie” awards for their marketing “stack” — the integrated system of tools and technologies that powers the marketing of an organization.

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