Aprimo in the News

  • Report: More Organizations are Embracing Agile Marketing Strategies [KoMarketing]

    Report: More Organizations are Embracing Agile Marketing Strategies [KoMarketing]

    A number of companies are turning to agile marketing strategies to resonate with their customers and drive results, according to The “Future of Marketing” report from Forbes Insights and Aprimo.

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  • How Companies Plan to Boost Marketing Agility [Marketing Charts]

    How Companies Plan to Boost Marketing Agility [Marketing Charts]

    More marketers consider technology (45%) to be critical to agile marketing success than do process and organization (33%), according to a report from Aprimo and Forbes Insights.

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  • Half of marketers believe bureaucracy impedes their success [B2B Marketing]

    Half of marketers believe bureaucracy impedes their success [B2B Marketing]

    Some 47% of marketers believe bureaucracy is hampering the agility of their marketing operations, according to a report by Aprimo and Forbes. Learn more in this article from B2B Marketing.

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  • Aprimo gets back on its feet with first major platform update since Teradata spinoff [MarTech Today]

    Aprimo gets back on its feet with first major platform update since Teradata spinoff [MarTech Today]

    This week, the Chicago-based Aprimo announced its first major platform update since it split from Teradata. The updates point toward Aprimo’s intentions as an independent company.

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  • Stephen Ingledew - Digital Darwinist [Digital IQ]

    Stephen Ingledew - Digital Darwinist [Digital IQ]

    Stephen Inglewdew discusses marketing challenges, "Digital Darwinism," agile marketing and how technology, like Aprimo, can help drive digital transformation.

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  • Digital Darwinism Predicted As Changes in Consumer Behaviour Transform Marketing Landscape [Financial IT]

    Digital Darwinism Predicted As Changes in Consumer Behaviour Transform Marketing Landscape [Financial IT]

    The next few years are going to be transformative from a marketing perspective – partly driven by a new generation of marketing technologies but also continual changes in consumer behaviour.

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  • Why this Chicago company decided to rebuild its culture from scratch [Built in Chicago]

    Why this Chicago company decided to rebuild its culture from scratch [Built in Chicago]

    When Chicago adtech provider Revenew merged with TMA and relaunched as Aprimo this summer, the combined entity’s new leadership decided to build an entirely new company culture from scratch.

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  • Why Do Public Companies Jump To Private Equity Firms? [AdExchanger]

    Why Do Public Companies Jump To Private Equity Firms? [AdExchanger]

    What really happens during – and after – a private equity (PE) investment? While the experiences vary, one thing is certain: PE interest in advertising and marketing tech isn’t letting up.

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  • Free of Teradata, Aprimo Is Back and Poised for Growth [CMS Wire]

    Free of Teradata, Aprimo Is Back and Poised for Growth [CMS Wire]

    Chicago-based Aprimo is getting new life under an old name — and refocusing on its mission to "help CMOs be smarter marketers and raise their value inside their organizations."

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  • Do CMOs understand what makes creative customer experiences? [ITProPortal]

    Do CMOs understand what makes creative customer experiences? [ITProPortal]

    The challenge facing all enterprises is to create and maintain the best consumer experience in a digital landscape. Whilst the customer’s experience changes, the fundamentals of marketing haven’t.

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  • If Team Members Are Successful, Customers Will Be Successful [BizCast]

    If Team Members Are Successful, Customers Will Be Successful [BizCast]

    John Stammen, the CEO of Aprimo recently sat down with Bizcast HQ to talk about Aprimo, culture, being successful, staying focused & learning from mistakes.

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  • Teradata’s Marketing Operations Division is Reborn as Aprimo [MarTech Advisor]

    Teradata’s Marketing Operations Division is Reborn as Aprimo [MarTech Advisor]

    Teradata, has recently undergone extensive restructuring and rebranding by its new owners resulting in two new organizations - Aprimo Marketing Operations and Mapp Digital Marketing.

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  • Aprimo pushes distributed channel marketing platform [ChannelBiz]

    Aprimo pushes distributed channel marketing platform [ChannelBiz]

    Aprimo has unveiled an advanced distributed channel marketing software platform within its marketing operations portfolio.

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  • Aprimo getting new life under new ownership, old name [Indianapolis Business Journal]

    Aprimo getting new life under new ownership, old name [Indianapolis Business Journal]

    "Aprimo is back," said Aprimo CEO John Stammen while describing the company's marketing-operations software, which helps plan, create, store and distribute marketing campaigns.

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