Aprimo in the News

  • Customer Experience Is a Cross-Organizational Function [CMSWire]

    Customer Experience Is a Cross-Organizational Function [CMSWire]

    Organizations striving to deliver exceptional digital customer experiences often forget to clean up their own house first.

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  • Aprimo’s Director of Financial Services Solutions Discusses How to Balance Agile and Compliant Marketing

    Aprimo’s Director of Financial Services Solutions Discusses How to Balance Agile and Compliant Marketing

    Jonathan Fiur, Director of Financial Services Solutions at Aprimo, explored how marketers in the financial services segment can discover the optimal balance between agility and compliance.

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  • Aprimo: Marketing Operations Technology and Digital Asset Management [MarTech.Zone]

    Aprimo: Marketing Operations Technology and Digital Asset Management [MarTech.Zone]

    Kevin Souers, CPO of Aprimo, sits down with Douglas Karr of MarTech.Zone to discuss the world of marketing operations and digital asset management.

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  • Aprimo Puts ADAM DAM Acquisition in the Cloud [CMS Wire]

    Aprimo Puts ADAM DAM Acquisition in the Cloud [CMS Wire]

    Aprimo has rolled out a new Software-as-a-Service application that has reimagined ADAM for the Aprimo platform as well as added new scale, heft and functions to the product line up.

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  • Aprimo and ADAM: Digital Asset Management for the Customer Journey [MarTech]

    Aprimo and ADAM: Digital Asset Management for the Customer Journey [MarTech]

    Aprimo, marketing operations platform, announced the addition of ADAM Digital Asset Management software to its cloud-based offerings.

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  • Aprimo Launches SaaS Version of Category-Leading Digital Asset Management Solution [MarTechSeries]

    Aprimo Launches SaaS Version of Category-Leading Digital Asset Management Solution [MarTechSeries]

    Aprimo, the global provider of marketing operations technology and digital asset management solutions, announced the full SaaS (Software as a Service) offering of its category-leading DAM.

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  • Aprimo Launches Its Digital Asset Management in the Cloud [DestinationCRM.com]

    Aprimo Launches Its Digital Asset Management in the Cloud [DestinationCRM.com]

    The software-as-a-service solution promises faster, more robust DAM deployments and lower total costs of ownership.

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  • Channel Marketing: Why ‘Engage and Empower’ Partner Strategies Outperform ‘Pamper and Pressure’ Tactics [Channel Marketer Report]

    Channel Marketing: Why ‘Engage and Empower’ Partner Strategies Outperform ‘Pamper and Pressure’ Tactics [Channel Marketer Report]

    If your organization has a distributed sales model, you know how integral channel partners can be to your growth and continued success.

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  • SEO, SEM Rule Retailers' Marketing Budgets [TechNewsWorld]

    SEO, SEM Rule Retailers' Marketing Budgets [TechNewsWorld]

    Retailers have been focusing on technologies to measure and assess customer response, and have been using the data they produce to drive e-commerce decisions.

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  • How Aprimo hopes to help marketers tackle distribution of content, funds and data [CMO.com.au]

    How Aprimo hopes to help marketers tackle distribution of content, funds and data [CMO.com.au]

    Kevin Souers, Chief Product Officer at Aprimo, explains how the new-look Aprimo brand is looking to etch a position in the convoluted martech lumascape in this piece from CMO.com.au.

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  • Video: How Customer Experience Is Impacting Marketing [Which-50]

    Video: How Customer Experience Is Impacting Marketing [Which-50]

    Leading organisations are embracing customer experience and implementing significant operational changes to deliver good CX, according to Ed Breault VP, Marketing & Industry Solutions.

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  • Video: How Data Can Drive Organisational Change [Which-50]

    Video: How Data Can Drive Organisational Change [Which-50]

    Aprimo’s Chief Product Officer, Kevin Souers, insists that using customer stories told via underlying sales and marketing data are key to driving cultural change.

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  • How Do Marketers Best Measure ROI? [Which-50]

    How Do Marketers Best Measure ROI? [Which-50]

    Simple conversion rates are not enough to measure true marketing return on investment, says Aprimo’s CPO, Kevin Souers, suggesting marketers instead map out the entire customer journey.

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  • 3 Marketing Tech Trends Every Executive Should Consider [MarTech Advisor]

    3 Marketing Tech Trends Every Executive Should Consider [MarTech Advisor]

    Marketing technology never stands still. As marketing channels continue to explode and technology advances at breakneck speed, marketing leaders struggle to keep pace. Find out the 3 trends to watch.

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  • Marketing Tech Lessons from this Year's MarTech 'Stackies" Winners [Velocitize]

    Marketing Tech Lessons from this Year's MarTech 'Stackies" Winners [Velocitize]

    At the 2017 MarTech Conference, 6 companies were awarded “Stackie” awards for their marketing “stack” — the integrated system of tools and technologies that powers the marketing of an organization.

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  • Maximise your ROI on Channel Marketing [Digital Marketing Magazine]

    Maximise your ROI on Channel Marketing [Digital Marketing Magazine]

    If your organisation has a distributed sales model, you know how integral channel partners can be to your continued success. You also know how difficult it can be to engage and enable partners.

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  • Aprimo Boosts Digital Transformation for Financial Services Marketers [MarTech Advisor]

    Aprimo Boosts Digital Transformation for Financial Services Marketers [MarTech Advisor]

    To satisfy growing demand among financial marketers for agile, cloud-based solutions, Aprimo today announced enhanced benefits now available through its platform on Microsoft Azure.

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  • MarTech Conference: The 2017 Stackies and Hackies Winners [MarTech Today]

    MarTech Conference: The 2017 Stackies and Hackies Winners [MarTech Today]

    The third annual Stackies Awards announced six winners Tuesday night at the opening night of Third Door Media’s MarTech Conference, now taking place in San Francisco. Check out Aprimo's winning Stack!

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  • Aprimo Introduces Campaign Management Capabilities [Destination CRM]

    Aprimo Introduces Campaign Management Capabilities [Destination CRM]

    Aprimo today released Aprimo Campaign, a cloud-based solution designed to help organizations manage customer data and gather insights for improving multichannel marketing initiatives.

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  • VIDEO: CMOs Should Speak The Language Of Business, Says Aprimo CEO [Which-50]

    VIDEO: CMOs Should Speak The Language Of Business, Says Aprimo CEO [Which-50]

    During a visit to Australia, Stammen told Which-50 that the demands for ROI, complexity of marketing and need to manage many channels, means that marketers needed to speak the language of business.

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