Aprimo in the News

  • Why GDPR creates a "vicious circle" for marketers [cloudpro.co.uk]

    Why GDPR creates a "vicious circle" for marketers [cloudpro.co.uk]

    Customers will control the forthcoming trust economy, predict Aprimo

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  • 25 Content Marketing Thought Leaders You Should be Paying Attention To [Relevance]

    25 Content Marketing Thought Leaders You Should be Paying Attention To [Relevance]

    Our Vice President of Marketing was recently recognized as one of the 25 Content Marketing Thought Leaders You Should be Paying Attention To by Relevance Content Promotion News & Insights.

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  • Does Marketing Automation have a Reporting Problem? [MarTech Advisor]

    Does Marketing Automation have a Reporting Problem? [MarTech Advisor]

    While marketing automation undoubtedly changed the game for marketers and marketing, is it evolving at the pace of marketing? Our VP of Marketing, Ed Breault talks about it along with other CMOs.

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  • Aprimo Launches Content Ideation Tool [Demand Gen Report]

    Aprimo Launches Content Ideation Tool [Demand Gen Report]

    Aprimo Idea Lab is an ideation solution that aims to help content marketers and creative teams ideate faster and better.

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  • Aprimo, Idea Lab, and Marketing Disruptors: An Interview with Ed Breault [Relevance]

    Aprimo, Idea Lab, and Marketing Disruptors: An Interview with Ed Breault [Relevance]

    An interview with VP of Marketing, Ed Breault, at the Intelligent Content Conference in 2018.

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  • Creating Great Customer Experiences: 4 Areas to Master [Chief Marketer]

    Creating Great Customer Experiences: 4 Areas to Master [Chief Marketer]

    CMOs understand that exceptional and consistent customer experiences can lead to revenue growth. But what does a great customer experience entail?

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  • 5 Ways Running Marketing Operations Is Like Running a Marathon [Destination CRM]

    5 Ways Running Marketing Operations Is Like Running a Marathon [Destination CRM]

    Just as efficiency is critical to race preparation, efficient marketing operations is vital for modern marketers, who are tasked with more responsibilities than ever before.

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  • The Two Biggest Gaps Every Marketer Must Address in 2018 [MarTech Advisor]

    The Two Biggest Gaps Every Marketer Must Address in 2018 [MarTech Advisor]

    Today’s marketers and marketing departments are faced with more challenges than ever before, especially when it comes to brand experience and marketing operations.

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  • NRF 2018: Where Microsoft partners bring intelligent retail [Microsoft]

    NRF 2018: Where Microsoft partners bring intelligent retail [Microsoft]

    Microsoft is teaming up with their top partners at the upcoming National Retail Federation's annual trade show in New York City!

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  • Anurag Harsh Joins IPsoft; Aprimo Adds Mark Fera; Matt Knust Joins Aki Technologies [Adotas]

    Anurag Harsh Joins IPsoft; Aprimo Adds Mark Fera; Matt Knust Joins Aki Technologies [Adotas]

    “Aprimo’s leading position as a global pioneer in cloud based, digital marketing operations is a testament to our client’s success,” said Mark Fera, Aprimo Senior Vice President of Industry Solutions.

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  • Decoding “Retail Transformation” at NRF 2018 [Microsoft]

    Decoding “Retail Transformation” at NRF 2018 [Microsoft]

    A look into Aprimo's upcoming attendance at NRF with Microsoft!

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  • How Aprimo fuels enterprise-wide modernization with Azure [Microsoft]

    How Aprimo fuels enterprise-wide modernization with Azure [Microsoft]

    As Aprimo onboarded its first customer to their new SaaS-only Azure solution, VP of Research and Development, Jason LaPointe, reflected on the enterprise-wide transformation.

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  • The Monday Stack: Aprimo Stakes Out its Cloud [DMN]

    The Monday Stack: Aprimo Stakes Out its Cloud [DMN]

    Recap with Aprimo and DMNews on the DMA &Then Conference and Aprimo's cloud announcement.

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  • Customer Experience Is a Cross-Organizational Function [CMSWire]

    Customer Experience Is a Cross-Organizational Function [CMSWire]

    Organizations striving to deliver exceptional digital customer experiences often forget to clean up their own house first.

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  • Aprimo’s Director of Financial Services Solutions Discusses How to Balance Agile and Compliant Marketing

    Aprimo’s Director of Financial Services Solutions Discusses How to Balance Agile and Compliant Marketing

    Jonathan Fiur, Director of Financial Services Solutions at Aprimo, explored how marketers in the financial services segment can discover the optimal balance between agility and compliance.

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  • Aprimo: Marketing Operations Technology and Digital Asset Management [MarTech.Zone]

    Aprimo: Marketing Operations Technology and Digital Asset Management [MarTech.Zone]

    Kevin Souers, CPO of Aprimo, sits down with Douglas Karr of MarTech.Zone to discuss the world of marketing operations and digital asset management.

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  • Aprimo Puts ADAM DAM Acquisition in the Cloud [CMS Wire]

    Aprimo Puts ADAM DAM Acquisition in the Cloud [CMS Wire]

    Aprimo has rolled out a new Software-as-a-Service application that has reimagined ADAM for the Aprimo platform as well as added new scale, heft and functions to the product line up.

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  • Aprimo and ADAM: Digital Asset Management for the Customer Journey [MarTech]

    Aprimo and ADAM: Digital Asset Management for the Customer Journey [MarTech]

    Aprimo, marketing operations platform, announced the addition of ADAM Digital Asset Management software to its cloud-based offerings.

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  • Aprimo Launches SaaS Version of Category-Leading Digital Asset Management Solution [MarTechSeries]

    Aprimo Launches SaaS Version of Category-Leading Digital Asset Management Solution [MarTechSeries]

    Aprimo, the global provider of marketing operations technology and digital asset management solutions, announced the full SaaS (Software as a Service) offering of its category-leading DAM.

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  • Aprimo Launches Its Digital Asset Management in the Cloud [DestinationCRM.com]

    Aprimo Launches Its Digital Asset Management in the Cloud [DestinationCRM.com]

    The software-as-a-service solution promises faster, more robust DAM deployments and lower total costs of ownership.

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