Aprimo in the News

  • Channel Marketing: Why ‘Engage and Empower’ Partner Strategies Outperform ‘Pamper and Pressure’ Tactics [Channel Marketer Report]

    Channel Marketing: Why ‘Engage and Empower’ Partner Strategies Outperform ‘Pamper and Pressure’ Tactics [Channel Marketer Report]

    If your organization has a distributed sales model, you know how integral channel partners can be to your growth and continued success.

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  • SEO, SEM Rule Retailers' Marketing Budgets [TechNewsWorld]

    SEO, SEM Rule Retailers' Marketing Budgets [TechNewsWorld]

    Retailers have been focusing on technologies to measure and assess customer response, and have been using the data they produce to drive e-commerce decisions.

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  • How Aprimo hopes to help marketers tackle distribution of content, funds and data [CMO.com.au]

    How Aprimo hopes to help marketers tackle distribution of content, funds and data [CMO.com.au]

    Kevin Souers, Chief Product Officer at Aprimo, explains how the new-look Aprimo brand is looking to etch a position in the convoluted martech lumascape in this piece from CMO.com.au.

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  • Video: How Customer Experience Is Impacting Marketing [Which-50]

    Video: How Customer Experience Is Impacting Marketing [Which-50]

    Leading organisations are embracing customer experience and implementing significant operational changes to deliver good CX, according to Ed Breault VP, Marketing & Industry Solutions.

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  • Video: How Data Can Drive Organisational Change [Which-50]

    Video: How Data Can Drive Organisational Change [Which-50]

    Aprimo’s Chief Product Officer, Kevin Souers, insists that using customer stories told via underlying sales and marketing data are key to driving cultural change.

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  • How Do Marketers Best Measure ROI? [Which-50]

    How Do Marketers Best Measure ROI? [Which-50]

    Simple conversion rates are not enough to measure true marketing return on investment, says Aprimo’s CPO, Kevin Souers, suggesting marketers instead map out the entire customer journey.

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  • 3 Marketing Tech Trends Every Executive Should Consider [MarTech Advisor]

    3 Marketing Tech Trends Every Executive Should Consider [MarTech Advisor]

    Marketing technology never stands still. As marketing channels continue to explode and technology advances at breakneck speed, marketing leaders struggle to keep pace. Find out the 3 trends to watch.

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  • Marketing Tech Lessons from this Year's MarTech 'Stackies" Winners [Velocitize]

    Marketing Tech Lessons from this Year's MarTech 'Stackies" Winners [Velocitize]

    At the 2017 MarTech Conference, 6 companies were awarded “Stackie” awards for their marketing “stack” — the integrated system of tools and technologies that powers the marketing of an organization.

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  • Maximise your ROI on Channel Marketing [Digital Marketing Magazine]

    Maximise your ROI on Channel Marketing [Digital Marketing Magazine]

    If your organisation has a distributed sales model, you know how integral channel partners can be to your continued success. You also know how difficult it can be to engage and enable partners.

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  • Aprimo Boosts Digital Transformation for Financial Services Marketers [MarTech Advisor]

    Aprimo Boosts Digital Transformation for Financial Services Marketers [MarTech Advisor]

    To satisfy growing demand among financial marketers for agile, cloud-based solutions, Aprimo today announced enhanced benefits now available through its platform on Microsoft Azure.

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  • MarTech Conference: The 2017 Stackies and Hackies Winners [MarTech Today]

    MarTech Conference: The 2017 Stackies and Hackies Winners [MarTech Today]

    The third annual Stackies Awards announced six winners Tuesday night at the opening night of Third Door Media’s MarTech Conference, now taking place in San Francisco. Check out Aprimo's winning Stack!

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  • Aprimo Introduces Campaign Management Capabilities [Destination CRM]

    Aprimo Introduces Campaign Management Capabilities [Destination CRM]

    Aprimo today released Aprimo Campaign, a cloud-based solution designed to help organizations manage customer data and gather insights for improving multichannel marketing initiatives.

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  • VIDEO: CMOs Should Speak The Language Of Business, Says Aprimo CEO [Which-50]

    VIDEO: CMOs Should Speak The Language Of Business, Says Aprimo CEO [Which-50]

    During a visit to Australia, Stammen told Which-50 that the demands for ROI, complexity of marketing and need to manage many channels, means that marketers needed to speak the language of business.

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  • Energise Your Partner Channel With Strong Marketing Support [Which-50]

    Energise Your Partner Channel With Strong Marketing Support [Which-50]

    Going local with your marketing via your partner channel ensures that it aligns to the way consumers want to shop and spend. Learn more about how to market through your channel partners.

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  • 7 Takeaways From Aprimo's ADAM Software Buy [CMSWire]

    7 Takeaways From Aprimo's ADAM Software Buy [CMSWire]

    Aprimo’s acquisition of ADAM Software came as no surprise to anyone who follows the DAM market. If you are wondering what this deal means to you and the market, here are 7 things you should know.

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  • Marketers Can Secure A Bigger Budget By Proving ROI [Which-50]

    Marketers Can Secure A Bigger Budget By Proving ROI [Which-50]

    Marketers say measuring return on investment is at the top of their agenda, but almost four out of five admit they are not doing it successfully.

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  • Agile Marketing: What’s the Appeal? [Digital Marketing Magazine]

    Agile Marketing: What’s the Appeal? [Digital Marketing Magazine]

    Agility. It’s a word in every modern marketer’s vocabulary. But what exactly does marketing agility mean? Find out in this article by our own Jon Williams on digitalmarketingmagazine.co.uk.

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  • Aprimo Acquires ADAM Software [Financial IT]

    Aprimo Acquires ADAM Software [Financial IT]

    Aprimo, marketing operations pioneer and category leader, announced it has acquired ADAM Software, a leading global provider of enterprise-class Digital Asset Management (DAM) software solutions.

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  • Aprimo’s Acquisition Of ADAM Software Signals Market Consolidation [Forrester]

    Aprimo’s Acquisition Of ADAM Software Signals Market Consolidation [Forrester]

    Aprimo snatched up ADAM Software, which bolsters Aprimo’s digital asset management (DAM) capabilities. What does Aprimo’s acquisition of ADAM mean for the market? Find out in this blog by Nick Barber.

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  • Aprimo adds digital asset management with ADAM acquisition [Martech Today]

    Aprimo adds digital asset management with ADAM acquisition [Martech Today]

    With the new purchase, marketing operations platform Aprimo boosts its content capabilities as a ‘prep before execution’ tool. Learn more in this article from Martech Today.

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