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Agile Marketing: What’s the Appeal? [Digital Marketing Magazine]
Agile Marketing: What’s the Appeal? [Digital Marketing Magazine]

Agility. It’s a word in every modern marketer’s vocabulary. But what exactly does marketing agility mean? F...

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Aprimo’s Acquisition Of ADAM Software Signals Market Consolidation [Forrester]
Aprimo’s Acquisition Of ADAM Software Signals Market Consolidation [Forrester]

Aprimo snatched up ADAM Software, which bolsters Aprimo’s digital asset management (DAM) capabilities. What...

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