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Aprimo adds digital asset management with ADAM acquisition [Martech Today]
Aprimo adds digital asset management with ADAM acquisition [Martech Today]

With the new purchase, marketing operations platform Aprimo boosts its content capabilities as a ‘prep befo...

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It’s Creativity Without The Crazy [Which-50]
It’s Creativity Without The Crazy [Which-50]

Marketers like to think of their craft as art and science in equal measure. But what happens when the proce...

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