Teradata’s Marketing Operations Division is Reborn as Aprimo [MarTech Advisor]
Teradata, has recently undergone extensive restructuring and rebranding by its new owners resulting in two ...
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Most Recent Articles
5 Ways Running Marketing Operations Is Like Running a Marathon [Destination CRM]
Just as efficiency is critical to race preparation, efficient marketing operations is vital for modern marketers, who are tasked with more responsibilities than ever before.
The Two Biggest Gaps Every Marketer Must Address in 2018 [MarTech Advisor]
Today’s marketers and marketing departments are faced with more challenges than ever before, especially when it comes to brand experience and marketing operations.
NRF 2018: Where Microsoft partners bring intelligent retail [Microsoft]
Microsoft is teaming up with their top partners at the upcoming National Retail Federation's annual trade show in New York City!
Anurag Harsh Joins IPsoft; Aprimo Adds Mark Fera; Matt Knust Joins Aki Technologies [Adotas]
“Aprimo’s leading position as a global pioneer in cloud based, digital marketing operations is a testament to our client’s success,” said Mark Fera, Aprimo Senior Vice President of Industry Solutions.
Decoding “Retail Transformation” at NRF 2018 [Microsoft]
A look into Aprimo's upcoming attendance at NRF with Microsoft!
How Aprimo fuels enterprise-wide modernization with Azure [Microsoft]
As Aprimo onboarded its first customer to their new SaaS-only Azure solution, VP of Research and Development, Jason LaPointe, reflected on the enterprise-wide transformation.
The Monday Stack: Aprimo Stakes Out its Cloud [DMN]
Recap with Aprimo and DMNews on the DMA &Then Conference and Aprimo's cloud announcement.
Customer Experience Is a Cross-Organizational Function [CMSWire]
Organizations striving to deliver exceptional digital customer experiences often forget to clean up their own house first.
Aprimo’s Director of Financial Services Solutions Discusses How to Balance Agile and Compliant Marketing
Jonathan Fiur, Director of Financial Services Solutions at Aprimo, explored how marketers in the financial services segment can discover the optimal balance between agility and compliance.
Aprimo: Marketing Operations Technology and Digital Asset Management [MarTech.Zone]
Kevin Souers, CPO of Aprimo, sits down with Douglas Karr of MarTech.Zone to discuss the world of marketing operations and digital asset management.
Aprimo Puts ADAM DAM Acquisition in the Cloud [CMS Wire]
Aprimo has rolled out a new Software-as-a-Service application that has reimagined ADAM for the Aprimo platform as well as added new scale, heft and functions to the product line up.
Aprimo and ADAM: Digital Asset Management for the Customer Journey [MarTech]
Aprimo, marketing operations platform, announced the addition of ADAM Digital Asset Management software to its cloud-based offerings.
Aprimo Launches SaaS Version of Category-Leading Digital Asset Management Solution [MarTechSeries]
Aprimo, the global provider of marketing operations technology and digital asset management solutions, announced the full SaaS (Software as a Service) offering of its category-leading DAM.
Aprimo Launches Its Digital Asset Management in the Cloud [DestinationCRM.com]
The software-as-a-service solution promises faster, more robust DAM deployments and lower total costs of ownership.
Channel Marketing: Why ‘Engage and Empower’ Partner Strategies Outperform ‘Pamper and Pressure’ Tactics [Channel Marketer Report]
If your organization has a distributed sales model, you know how integral channel partners can be to your growth and continued success.
SEO, SEM Rule Retailers' Marketing Budgets [TechNewsWorld]
Retailers have been focusing on technologies to measure and assess customer response, and have been using the data they produce to drive e-commerce decisions.
How Aprimo hopes to help marketers tackle distribution of content, funds and data [CMO.com.au]
Kevin Souers, Chief Product Officer at Aprimo, explains how the new-look Aprimo brand is looking to etch a position in the convoluted martech lumascape in this piece from CMO.com.au.
Video: How Customer Experience Is Impacting Marketing [Which-50]
Leading organisations are embracing customer experience and implementing significant operational changes to deliver good CX, according to Ed Breault VP, Marketing & Industry Solutions.
Video: How Data Can Drive Organisational Change [Which-50]
Aprimo’s Chief Product Officer, Kevin Souers, insists that using customer stories told via underlying sales and marketing data are key to driving cultural change.
How Do Marketers Best Measure ROI? [Which-50]