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YBS Group Deploys Aprimo Across All Product Development [FinTech Finance]
YBS Group Deploys Aprimo Across All Product Development [FinTech Finance]

Yorkshire Building Society is reeping the benefits of a new automated approach to marketing operations fol...

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How Well Do You Know Your Marketing Budget? [Which-50]
How Well Do You Know Your Marketing Budget? [Which-50]

Do you know every dollar on a first-name basis? If you are managing a marketing budget across multiple chan...

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