During a survey conducted by Aprimo and TopRight we’ve identified five essentials that marketing leaders must proactively manage to mitigate the risks of marketing mayhem. Here is a quick guide to the five essentials to work on to avoid your own marketing mayhem.
Most Recent Flipbooks
Overcoming Mayhem: 5 Common Marketing Challenges and Their Solutions
As with many complex business problems, sometimes you can be surrounded by marketing mayhem and not even know it! These five signs serve as red flags that you are encountering some level of mayhem.
Marketing Mayhem Survival Guide
During a survey conducted by Aprimo and TopRight we’ve identified five essentials that marketing leaders must proactively manage to mitigate the risks of marketing mayhem. Read our survival guide!
Driving Cross-Channel Experiences with Intelligent Consumer Data
WBR Digital, ADAM Software & ChannelAdvisor conducted a study of 136 enterprise retailers. The results help benchmark the industry’s maturity in content strategy, channel complexity & personalization.
Rethinking DAM: Customer Experience Demands Intelligent, Integrated Content - Digital Clarity Group
Digital asset management (DAM) has gained importance in the last few years, but consumer appetite for more consistent, cohesive, and relevant experiences is rapidly evolving & tech needs to keep up.
The Path To Customer-Centric Digital Asset Management: Finding Value Beyond A Digital Repository - Forrester Research
In May 2015, we commissioned Forrester Consulting to evaluate how organizations manage and publish digital content, amidst increasing consumer demand for more personalized brand experiences.
You’re A Content Publisher Now, So Get Your DAM House In Order - Forrester Research
This report from covers best practices for vendor selection, implementation, and user adoption to help application development and delivery professionals create mature and successful DAM strategies.
The Forrester Wave™: Digital Asset Management For Customer Experience, Q3 2016
This report from Forrester Research shows how each Digital Asset Management (DAM) provider measures up and helps application development and delivery (AD&D) professionals make the right choice.
2017 Forrester DAM Vendor Landscape
This report from Forrester Research categorizes DAM vendors, details the market dynamics that AD&D pros should be aware of, and provides recommendations on how to strategize around DAM purchases.
Forbes Insights Research Report on the Future of Marketing