How Marketers Measure Success [Infographic]
How do marketers measure success? Check out our infographic from our research with Forbes Insights to get a...
Most Recent Articles
Mayhem Is Lurking In Your Marketing Department
Marketing mayhem is lurking in every corner and can appear in many forms— from managing capacity to delivering a consistent brand message to measuring return on marketing investment.
Meet Aprimo at DAM NY
Henry Stewart DAM NY is the world's largest conference dedicated to Digital Asset Management, providing a unique environment to exchange best practices and network. Connect with us at the event!
An Attendee's Guide to Channel Focus North America
Channel Focus North America combines a blend of new thinking and practical topics that ensure delegates walk away with strategies and tactics to redefine existing channel sales and marketing methods.
The All New Aprimo Academy is Live!
Aprimo Academy — with a full course catalog of online training, instructor-led training, and a premier industry-leading Connections area for product discussion — helps you hone your marketing skills.
Going Local with Your Marketing [Infographic]
Take your marketing to the local level by marketing through your channel partners. Find out how in the Going Local infographic.
An Introduction to Campaign Management: My Story of Heartbreak and Hope
Join an Aprimo veteran for a tale of his torrid love affair with campaign management - a story full of ups, downs and a lot of marketing technology.
Best Practices for Marketing Operations Implementation & Continuation
We sat down with to Katie Tierney to gather some practical tips, tricks, and best practices to ensure your Aprimo Marketing Operations implementation starts – and continues – smoothly.
The Power of Partnership: Alliances Enable Smarter Marketing
Aprimo’s recent acquisition of ADAM Software demonstrates the power of partnerships – those relationships that make our organizations collectively stronger and align us strategically.
How Well Do You Know Your Marketing Budget? [Infographic]
We’ve got three ways to help you get to know your budget better. An industry-leading marketing operations platform can help you centralize your view, dig into the details and be accountable.
How Smart Marketers Leverage Technology to Measure Operational Efficiency
By leveraging technology and using metrics to reduce inefficiencies, marketers can capture clean and meaningful data to optimize marketing operations. Learn more in this blog post from Ed Breault.
Market Smarter with Aprimo Academy
Aprimo Academy is the central school of learning for all Aprimo products. Join us for the upcoming Aprimo Academy bootcamps to market smarter with Aprimo.
Deconstructing SEA FINRA 17a-4 (WORM Compliance)
How does a Financial Services marketing department ensure they have an effective strategy to comply with SEA FINRA 17a-4 (WORM Compliance)? It's easier than the name suggests.
The Next Evolution: Marketing Automation Built for your Channel
As more organizations begin to see the value of marketing through their channel partners, a new breed of marketing technology has gained relevance & popularity – Through-Channel Marketing Automation.
Coming Soon: The Aprimo Academy Portal
We are pleased to announce the upcoming launch of the Aprimo Academy Portal, our new Learning Management System. Learn more about Aprimo Academy and the benefits for you!
Why Adopting Agile Today Will Boost Your Marketing ROI
Is Agile Marketing another bright, shiny object? Or is it the future of marketing operations? Learn why adopting agile marketing today can boost your marketing ROI in this blog from Dave Sutton.
How Marketers Measure Success [Infographic]
How do marketers measure success? Check out our infographic from our research with Forbes Insights to get a view of the current and future state of agile marketing.
How are you managing marketing mayhem in 2017?
Conducted by Aprimo & TopRight Partners, the conclusions from this research will provide insight on how effectively marketing leaders are managing resources, allocating spend, and proving ROI.
Nimble & Quick, Agile Marketing Isn’t a Magic Trick
Articulating the real impact of marketing has challenged marketers for years. Only by taking a holistic approach can marketers overcome the mayhem and generate measurable business results.
Revenew Changes Name to Aprimo Distributed Marketing
Revenew, an industry-leading through-channel marketing automation (TCMA) platform, is proud to announce its upcoming name change to Aprimo Distributed Marketing.
Compliance: More than a necessary evil