Aprimo Explains the Marketing Performance Gap at Sitecore Symposium

October 4, 2017

Sitecore will be hosting its annual Symposium this year on October 16-19 in Las Vegas. The 2017 Symposium will provide enterprise marketers, software developers, and ecommerce professionals in-depth insights on how to activate the power of customer data, create more personalized brand experiences, optimize the marketing tech stack, and increase customer lifetime value.

Aprimo is proud to be a platinum sponsor of the Sitecore Symposium and an exhibitor at this year’s event (Booth #404). In addition, we’ll be sharing our views regarding how enterprise marketers can close the marketing operations/customer experience gap.

On Wednesday, October 18, Pieter Casneuf, the former CEO of ADAM Software, and currently the SVP & General Manager of Aprimo Smart Content Solutions, will be leading a session titled Overcoming the marketing challenges of a digital-first world. The session will begin at 12:20 pm in the Partner Pavilion Theatre.

In his presentation, Pieter will discuss how the proliferation of customer touch points and rising customer expectations are fueling explosive growth in the volume and variety of content that enterprise marketers must develop and manage. Pieter will also explain why growing content demands are straining the resources available to marketers and how the right technology tools can help close the marketing operations/customer experience gap.

ADAM Software and Sitecore became strategic partners in 2014, and now that ADAM is part of Aprimo, that partnership will enable us to provide an enhanced level of value to enterprises that use both solutions.

The Aprimo-Sitecore Connector is a tangible result of our strategic partnership. The Connector bridges the gap that would normally exist between the Aprimo digital asset management solution and the Sitecore customer experience management platform. It enables users to view and manipulate the content assets being managed in both solutions from within the comfort zone of their primary software environment. The Aprimo-Sitecore Connector effectively integrates digital asset management/product content management and customer experience management to deliver enhanced value to the enterprise.

The Sitecore Symposium 2017 will be valuable and highly informative, and you can get all the details regarding the event at the Sitecore Symposium website.

If you will be attending the Symposium, we’d love to chat with you. Please drop by Booth #404 at your convenience. Or, if you’d like to schedule a conversation for a specific day and time, you can do that by clicking on the Meet Up button on this page. You can also schedule a conversation by emailing Stephanie Poelman at Stephanie.Poelman@aprimo.com.

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