On Demand Webinar: Enabling Your Channel to Compete in the Digital Buyer’s Journey

October 10, 2016

Today’s buyer has changed. The new digital buyer thinks, behaves and researches differently than the buyers of the past. These buyers demand consistent, local, and targeted experiences at each and every stage of the buyer’s journey from marketing touches at the beginning to sales and support at the end.

Do your channel partners have what it takes to guide buyers through each stage of the new buyer’s journey?

Join Kevin Souers, Chief Product Officer of Aprimo, to learn how the buyer’s journey has changed and how you can enable your channel partners to compete in the digital buyer’s journey – efficiently, effectively and at scale.

In this webinar you will learn:

  • How the buyer’s journey has changed and what it means for your through-partner marketing efforts
  • How to enable your channel partners to compete in the digital buyer’s journey without losing your mind
  • How to balance digital and traditional marketing tactics to get better results
  • How to leverage insights to make smarter business decisions
Digital Buyers Journey Webinar
View the Webinar
Previous Article
10 Steps to Make Marketing Compliance Less Painful
10 Steps to Make Marketing Compliance Less Painful

A focus on marketing compliance yields benefits, such as driving greater efficiency, savings, and transpare...

Next Article
On-Demand Webinar: Chaos Wrangling: The Latest Addition to the CMO To-Do List
On-Demand Webinar: Chaos Wrangling: The Latest Addition to the CMO To-Do List

The CMO Council & Aprimo discuss the complexities and opportunities of marketing management in Chaos Wrangl...