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Most Recent Articles
The 2 Biggest Marketing Gaps You Need to Know About [Mind the Gap Series]
Your marketing department is facing more challenges than ever before and it all boils down to two main areas: Brand Experience & Marketing Operations.
Upcoming Webinar – Mind the Gap: Making Marketing More Productive
Marketing operations is a growing need for most organizations and the function’s value is increasingly recognized. Join us for a webinar on how you can make your marketing team more productive!
Webinar: How to Automate Agency Operations and Grow Your Business
Using digital platforms to establish a healthy, long-term client relationship is crucial for agency sustainability. Learn how to automate your agency operations!
4 Scary Problems Lurking Over Your Marketing Data
Keep an eye out for these scary problems that could be lurking over your own marketing data.
Lead Nurturing Tips for Channel & Local Marketing – Register Now
As marketers, it has been engrained in our minds the importance of nurturing leads along the customer journey. Learn from our upcoming webinars on how to engage your channel in better lead nurturing!
Product Update: Lead Nurturing for Local Marketing, New Connectors, and more Aprimo Campaign Features
Aprimo continues to release new features and enhancements. Check out our product updates below. If you’re a current Aprimo customer, visit Aprimo Academy for more detailed information!
Aprimo Explains the Marketing Performance Gap at Sitecore Symposium
Our partner, Sitecore, will be hosting its annual Symposium this year on October 16-19 in Las Vegas and Aprimo will be there!
Aprimo Puts the Focus on Marketing Operations and Machine Learning at &THEN
#TeamAprimo is coming to DMA &Then in New Orleans!
Taking the Pulse of Enterprise Retailers
More than nine out of ten enterprise retailers say their need for content has increased over the past year, and 59% say the need has increased significantly. Read more about the trends we discovered.
Product Update: DAM in the Cloud, New Developer Website, Annotation Enhancements, and More!
Aprimo recently released a ton of new innovations across all our products. Take a look below to read up on a few of our latest announcements!
The Future Revealed at Aprimo DAM Sync
Aprimo will be showcasing their Digital Asset Managment capabilities at two upcoming DAM Sync events in Amsterdam & Chicago!
Marketing Data Geeks Need Love Too
There's an under appreciation for these marketing data professionals and the people maintaining the databases. Prove your worth and use the right tools to help you get the recognition you deserve.
The New Aprimo – A Year in Review
Aprimo recently celebrated its one year anniversary following the relaunch of the Aprimo brand. From customer success to new technology innovations, here’s a look back at what we’ve accomplished.
Service Now Announcement!
As part of Aprimo’s commitment to innovation and market-leading services, we are pleased to announce that we are upgrading to the latest Service Now platform!
Do you know the true cost of your campaign management software (even if it is “Free”)?
Determining the ongoing costs of any software application can be a challenge. This holds true for your organization’s investment in campaign management marketing solutions as well.
Aprimo and customers get together at new London offices
In June, the international team staged an event to open the new London offices and invited customers, journalists and analysts to come along and meet the Aprimo team!
How to prove ROI Step by Step - Step 1: Align the marketing organization with corporate strategy
As a marketer, your end goal is to show a direct link between your marketing efforts and impact to the bottom line. To get there, you need to build a well-defined process. Find out how in this blog.
Bank of America finds a smarter approach to marketing
At Aprimo, we are seeing financial institutions, like Bank of America, that are leading the way, leveraging new technology to streamline processes, empower better decision-making and boost revenue.
Why DAM Interoperability is Essential
The ability to easily integrate a DAM solution with other technologies has become critical because of the changing role that DAM plays in the larger ecosystem of marketing and customer experience.
Why Companies are Missing the Mark on Digital Customer Experiences