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The Power of Partnership: Alliances Enable Smarter Marketing
The Power of Partnership: Alliances Enable Smarter Marketing

Aprimo’s recent acquisition of ADAM Software demonstrates the power of partnerships – those relationships t...

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How Smart Marketers Leverage Technology to Measure Operational Efficiency
How Smart Marketers Leverage Technology to Measure Operational Efficiency

By leveraging technology and using metrics to reduce inefficiencies, marketers can capture clean and meanin...