Marketing mayhem, as we call it, is lurking around every corner. It can appear in many forms within Marketing Operations - from managing capacity to delivering a consistent brand message to measuring return on marketing investment. Sometimes mayhem is a necessary evil but if these issues are left unresolved, they will become crippling as the complexity of meeting customer expectations increases.
Aiming to better understand the current state of mayhem in marketing departments, Aprimo partnered with TopRight and conducted a survey of marketing operations leaders to better understand:
Join Michael Smith, Aprimo’s Senior Director Strategic Communications, and David Sutton, CEO / President of TopRight, on June 13, 2017, as they discuss the Marketing Mayhem survey research report results and key findings from senior level Marketing Operations leaders.
Title: What’s Your Marketing Mayhem? How to Overcome Complexity to Meet Customer Expectations
Date: Tuesday, June 13, 2017
Time: 03:00 PM Eastern Standard Time
Duration: 1 hour