Product Update: Latest Enhancements in Marketing Productivity, DAM, and Distributed Marketing

January 24, 2018 Julie Brown

It’s that time again! Below is a list of our latest features and enhancements from the past few months. And for Aprimo customers, be sure to log into Aprimo Academy for more detailed information on our product updates.

Aprimo Platform

  • UI Extensibility
    • Simply add custom buttons to various pages to launch external URLs right within the Aprimo application.

Aprimo Marketing Productivity

  • Task Inbox Enhancements
    • We’ve updated the Task Inbox with a few enhancements including improved sort options, ability to include links in the Task Inbox for custom notifications, and the ability to disable the due date colors.

Task Inbox in Aprimo Marketing Productivity

Task Inbox in Aprimo Marketing Productivity

 

Aprimo Digital Asset Management (DAM)

  • Creative Cloud Connector
    • The enhanced Adobe Creative Cloud connector allows creatives to search, access, and use assets directly within their creative environment. With the added benefit of seamless integration, synchronization and bidirectional connectivity, content creators can leverage Aprimo’s version control, contextualization, enterprise collaboration and productivity.

Creative Cloud Connector in Aprimo Digital Asset Management

Creative Cloud Connector in Aprimo Digital Asset Management

  • Desktop Connector
    • Easily check out and check in files from your desktop.

Desktop Connector in Aprimo Digital Asset Management

Desktop Connector in Aprimo Digital Asset Management

  • Sitecore Connector
    • We’ve made updates to our Sitecore Connector including synchronization of metadata and digital rights, integrated search functionality, and support for multiple classifications.

Sitecore Connector in Aprimo Digital Asset Management

Sitecore Connector in Aprimo Digital Asset Management

  • CDN-Powered Download
    • Speed up downloads for users in remote geographic locations.
  • AI Auto-Tagging
    • Enhanced AI-powered auto-tagging to improve consistency, scalability, and ease of use among digital content creation.
  • Support for Additional, Out-of-the-Box Standard File Formats
    • The Aprimo DAM is supporting additional file formats right out-of-the-box including video.
  • Additional Language Support in the UI
    • The Aprimo DAM user interface is available in eight languages out-of-the-box and four additional languages are available as well.

 

Aprimo Distributed Marketing

  • User Experience Enhancements
    • Homepage Carousel
      • Administrators can configure and customize the campaign carousel on the homepage within Distributed Marketing even more than in the past.
      • And the featured campaigns can be ordered by theme now.
    • Mass Uploading for Vendors and Suppliers
      • The improved user experience gives the ability for vendors and suppliers to do mass uploads in order to better track and close out orders.

 

Homepage Aprimo Distributed Marketing

Homepage Aprimo Distributed Marketing

  • Banner Ads
    • Have even more control in where your local, digital ads direct your leads. When creating banner ads, you can have an ad direct visitors to a specific tab on your multi-tab microsite. 

Multi-tab microsite created within Aprimo Distributed Marketing 

Multi-tab microsite created within Aprimo Distributed Marketing

  • Lead Hub
    • For more convenience for users, you can now access Lead Scores right within the Lead Hub. Users can now access Lead scores within Contact Management and the Lead Hub.

Lead Score details within the Lead Hub of Aprimo Distributed Marketing

Lead Score details within the Lead Hub of Aprimo Distributed Marketing

  • Business Intelligence (BI)
    • We’ve added new dashboards to our BI module:
      • Partner Engagement Dashboard: Easily see how many unique partners are using the application.

Participation Trends Dashboard in the BI module of Aprimo Distributed Marketing

Participation Trends Dashboard in the BI module of Aprimo Distributed Marketing

  • Participation Trends Dashboard: Quickly view the monthly trends on partners participating and the mix of marketing elements that your partners are ordering.

Partner Engagement Dashboard in the BI module of Aprimo Distributed Marketing

Partner Engagement Dashboard in the BI module of Aprimo Distributed Marketing

  • User Tokens
    • User Tokens are available within the Account Profile to make marketing automation that much more simple and seamless.

User Token in Aprimo Distributed Marketing

User Token in Aprimo Distributed Marketing

 

Aprimo Academy

We are very excited to unveil brand new eBootcamps in Aprimo Academy to help users be more effective and efficient with the Aprimo Platform. Our newest eBootcamps include:

  • Marketers eBootcamp
  • System Administrators eBootcamp
  • Aprimo Distributed Marketing eBootcamp

And will be adding even more online courses throughout 2018!​

 

 

Don’t forget to check back for future product updates. And if you have not already, register for our Digital Transformation – Assembling your Martech stack webinar on January 30th with Scott Brinker (Chiefmartec) Kevin Souers (Chief Product Officer at Aprimo).

About the Author

Julie Brown

Julie Brown is the Product Marketing Director for the Distributed Marketing, Campaign Management, and Plan & Spend solutions at Aprimo. She has over 10 years of marketing experience across industries. Julie came to Aprimo from a cybersecurity startup, Rook Security, where she led the marketing department. Prior to Rook Security, she was a Product Marketer at Salesforce Marketing Cloud for its email marketing solution. Julie is a Certified Product Marketing Manager from the Association of International Product Marketing and Management and received a B.S. in Journalism and Public Relations as well as a minor in Marketing from Bowling Green State University.

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