Greg Hennessy

Greg has over 20 years of experience working in the marketing automation software industry in product development, marketing, and consulting roles holding positions at various companies including Aprimo, Acxiom, Alterian, Quaero, IBM, Protagona, and Marketo. He has designed and delivered marketing automation solutions for large enterprises in the financial services, insurance, healthcare, travel and hospitality, high tech, retail, and media and entertainment industries. He is currently Director of Product Strategy for Aprimo Campaign and looks forward to sharing some of his personal insights, best practices and love of marketing automation, especially Aprimo Campaign. Contact Greg at greg.hennessy@aprimo.com or @gvhennessycrm.

  • Marketing Data Mayhem: It’s 9 am on Monday, do you know where your marketing data is?

    Marketing Data Mayhem: It’s 9 am on Monday, do you know where your marketing data is?

    One area not talked about much is the everyday struggle and mayhem that organizations and marketing departments have managing their marketing data. Do you know where your marketing data is?

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  • Announcing Aprimo Campaign!

    Announcing Aprimo Campaign!

    We are excited to announce the launch of Aprimo Campaign, our enterprise class Multi-Channel Campaign Management (MCCM) product as part of the Aprimo Platform on Microsoft Azure!

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  • An Introduction to Campaign Management: My Story of Heartbreak and Hope

    An Introduction to Campaign Management: My Story of Heartbreak and Hope

    Join an Aprimo veteran for a tale of his torrid love affair with campaign management - a story full of ups, downs and a lot of marketing technology.

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