Jon Williams

Jon Williams is Senior Vice President leading Aprimo’s International division. Jon has spent the past two decades helping organizations by unlocking the power of technology to aid the development and management of their marketing organization. Previously, Jon ran the Teradata Marketing Applications division in the United Kingdom, and prior to that, he was a long-term member of the Aprimo business as Director of Application Consulting. Before Aprimo, Jon spent seven years as Principal Consultant at Intelligent Marketing Software provider, smartFOCUS. Jon has a first-class honors degree in Business Decision Analysis—the science and art of using statistical models to solve every day business issues.

  • Digital Marketers Struggle with Defining Value for Content, AI Solutions

    Digital Marketers Struggle with Defining Value for Content, AI Solutions

    This blog discusses trends that were talked about during DMEXCO 2018 conference, such as how to measure the value of the content lifecycle and finding the value in Artificial Intelligence solutions.

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