Content Marketing

  • Reverse Engineering Your Customer Experience

    Reverse Engineering Your Customer Experience

    If engineering the customer experience involves making it, reverse engineering would be to step back and figure out how it’s actually made.

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  • Aprimo Idea Lab2:20

    Aprimo Idea Lab

    We are excited to announce Idea Lab! Helping marketers get from ideation to distribution of higher quality content faster. Get the Aprimo Advantage.

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  • The Future of Marketing Research Report with Forbes

    The Future of Marketing Research Report with Forbes

    Brand awareness is more complex than it was a decade ago. It’s no longer just a by-product of the core business. Read more about what we've discovered now!

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  • Aprimo uses Idea Lab to launch... Idea Lab!

    Aprimo uses Idea Lab to launch... Idea Lab!

    All members of the marketing team can use Idea Lab as a visual canvas to capture and share ideas. Learn more about how we were able to use Idea Lab to organize our product launch!

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  • Attention Content Marketers & Creatives… You’ll Want to Read This

    Attention Content Marketers & Creatives… You’ll Want to Read This

    For those creative minds, and any marketers involved in the content and campaign production processes – all of our day-to-day lives just got easier.

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  • Product Update: Introducing Aprimo Idea Lab Plus More from Distributed Marketing & DAM

    Product Update: Introducing Aprimo Idea Lab Plus More from Distributed Marketing & DAM

    Aprimo is introducing Idea Lab and more in the latest product update!

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  • Aprimo Introduces New Capabilities for Content Marketers, Creatives and Agency Partners

    Aprimo Introduces New Capabilities for Content Marketers, Creatives and Agency Partners

    New Idea Lab solution helps marketers move more quickly from ideation to distribution of higher quality content.

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  • Streamline Your Global Content Marketing Strategy with Aprimo

    Streamline Your Global Content Marketing Strategy with Aprimo

    Content marketing will be critical to bringing these dynamic, personalized conversations to life. Learn how you can streamline your global content marketing strategy with Aprimo.

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  • How the Olympics Won A Gold Medal in Storytelling

    How the Olympics Won A Gold Medal in Storytelling

    Changing expectations mean that marketers must do more than just market at potential customers. They need to create stories. See how the Olympics accomplished this!

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  • Don't Talk At Customers: Share Authentic & Relevant Stories

    Don't Talk At Customers: Share Authentic & Relevant Stories

    Customers today are inundated with advertisements-it's gotten to the point where many are immune to most types of advertising. How can you break through?

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  • Aprimo Idea Lab Data Sheet

    Aprimo Idea Lab Data Sheet

    Quickly move from ideation to planning, creation, and distribution of marketing campaigns and experiences with Aprimo Idea Lab.

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