Digital Asset Management

  • SEO, SEM Rule Retailers' Marketing Budgets [TechNewsWorld]

    SEO, SEM Rule Retailers' Marketing Budgets [TechNewsWorld]

    Retailers have been focusing on technologies to measure and assess customer response, and have been using the data they produce to drive e-commerce decisions.

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  • DAM Business Proposition

    DAM Business Proposition

    Aprimo DAM solutions have delivered significant value for many enterprises, but as the content demands facing enterprise marketers have changed, so have the requirements for DAM software.

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  • On-Demand Webinar: How to Drive Retail Sales with Smart Content58:02

    On-Demand Webinar: How to Drive Retail Sales with Smart Content

    Join Aprimo and retail leaders for the this panel webinar as they discuss the retail industry’s maturity in terms of content strategy, channel complexity and personalization.

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  • An Evolving Approach to Personalization Throughout the Customer Journey

    An Evolving Approach to Personalization Throughout the Customer Journey

    By building relationships through contextual commerce, brands can enhance customer relationship efforts & uncover what consumers want as they drive sales. View the report & attend the webinar for more

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  • Driving Cross-Channel Experiences with Intelligent Consumer Data

    Driving Cross-Channel Experiences with Intelligent Consumer Data

    WBR Digital, ADAM Software & ChannelAdvisor conducted a study of 136 enterprise retailers. The results help benchmark the industry’s maturity in content strategy, channel complexity & personalization.

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  • Philips Success Story

    Philips Success Story

    Find out how Phillips, a globally recognized brand that serves the healthcare, lighting, and consumer lifestyle markets, updated its approach to managing content with Aprimo Digital Asset Management.

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  • Rethinking DAM: Customer Experience Demands Intelligent, Integrated Content - Digital Clarity Group

    Rethinking DAM: Customer Experience Demands Intelligent, Integrated Content - Digital Clarity Group

    Digital asset management (DAM) has gained importance in the last few years, but consumer appetite for more consistent, cohesive, and relevant experiences is rapidly evolving & tech needs to keep up.

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  • The Path To Customer-Centric Digital Asset Management: Finding Value Beyond A Digital Repository - Forrester Research

    The Path To Customer-Centric Digital Asset Management: Finding Value Beyond A Digital Repository - Forrester Research

    In May 2015, we commissioned Forrester Consulting to evaluate how organizations manage and publish digital content, amidst increasing consumer demand for more personalized brand experiences.

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  • You’re A Content Publisher Now, So Get Your DAM House In Order - Forrester Research

    You’re A Content Publisher Now, So Get Your DAM House In Order - Forrester Research

    This report from covers best practices for vendor selection, implementation, and user adoption to help application development and delivery professionals create mature and successful DAM strategies.

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  • The Forrester Wave™: Digital Asset Management For Customer Experience, Q3 2016

    The Forrester Wave™: Digital Asset Management For Customer Experience, Q3 2016

    This report from Forrester Research shows how each Digital Asset Management (DAM) provider measures up and helps application development and delivery (AD&D) professionals make the right choice.

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  • Why DAM Interoperability is Essential

    Why DAM Interoperability is Essential

    The ability to easily integrate a DAM solution with other technologies has become critical because of the changing role that DAM plays in the larger ecosystem of marketing and customer experience.

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  • Why Companies are Missing the Mark on Digital Customer Experiences

    Why Companies are Missing the Mark on Digital Customer Experiences

    Virtually all kinds of enterprises are launching initiatives designed to improve the customer experience (CX). Unfortunately, some of these initiatives have not been as successful as hoped - see why.

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  • The Continuing Growth of DAM in the Cloud

    The Continuing Growth of DAM in the Cloud

    In a recent report, Forrester contends that five factors will disrupt the DAM market as it evolves in 2017, and that one of those will be the growing popularity of cloud-based DAM solutions.

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  • The Attitudes and Practices of Marketers at B2C Product Companies

    The Attitudes and Practices of Marketers at B2C Product Companies

    The CMO Survey reports some findings by four primary economic sectors – B2C product, B2C services, B2B product, and B2B services. This breakdown provides a more granular view of the survey data.

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  • Research Reveals the Four Key Components of Effective Personalization

    Research Reveals the Four Key Components of Effective Personalization

    Accenture’s Personalization Pulse Check 2016 identified four key components of a best-in-class personalized experience, and the firm called these components “The Four Rs of Personalization."

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  • More Evidence that Mobile-Friendly Content is Critical for Retailers

    More Evidence that Mobile-Friendly Content is Critical for Retailers

    Recent studies are providing more evidence that having detailed and rich product-related content that is mobile friendly is critical for retailers. Learn more about why you need to be mobile.

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  • Eliminating Content Review and Approval Bottlenecks

    Eliminating Content Review and Approval Bottlenecks

    Content review and approval processes are a fact of life but they can turn into bottlenecks that significantly delay important marketing projects. Learn how to eliminate these bottlenecks.

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  • An Updated Discussion of DAM Scalability

    An Updated Discussion of DAM Scalability

    Does your DAM solution offer your organization sufficient flexibility to handle current and unpredictable future needs? Learn more about the importance and requirements for scalability in this blog.

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  • 2017 Forrester DAM Vendor Landscape

    2017 Forrester DAM Vendor Landscape

    This report from Forrester Research categorizes DAM vendors, details the market dynamics that AD&D pros should be aware of, and provides recommendations on how to strategize around DAM purchases.

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  • 7 Takeaways From Aprimo's ADAM Software Buy [CMSWire]

    7 Takeaways From Aprimo's ADAM Software Buy [CMSWire]

    Aprimo’s acquisition of ADAM Software came as no surprise to anyone who follows the DAM market. If you are wondering what this deal means to you and the market, here are 7 things you should know.

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