Digital Asset Management

  • An Evolving Approach to Personalization Throughout the Customer Journey

    An Evolving Approach to Personalization Throughout the Customer Journey

    By building relationships through contextual commerce, brands can enhance customer relationship efforts & uncover what consumers want as they drive sales. View the report & attend the webinar for more

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  • Driving Cross-Channel Experiences with Intelligent Consumer Data

    Driving Cross-Channel Experiences with Intelligent Consumer Data

    WBR Digital, ADAM Software & ChannelAdvisor conducted a study of 136 enterprise retailers. The results help benchmark the industry’s maturity in content strategy, channel complexity & personalization.

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  • Philips Success Story

    Philips Success Story

    Find out how Phillips, a globally recognized brand that serves the healthcare, lighting, and consumer lifestyle markets, updated its approach to managing content with Aprimo Digital Asset Management.

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  • You’re A Content Publisher Now, So Get Your DAM House In Order - Forrester Research

    You’re A Content Publisher Now, So Get Your DAM House In Order - Forrester Research

    This report from covers best practices for vendor selection, implementation, and user adoption to help application development and delivery professionals create mature and successful DAM strategies.

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  • The Forrester Wave™: Digital Asset Management For Customer Experience, Q3 2016

    The Forrester Wave™: Digital Asset Management For Customer Experience, Q3 2016

    This report from Forrester Research shows how each Digital Asset Management (DAM) provider measures up and helps application development and delivery (AD&D) professionals make the right choice.

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  • The Attitudes and Practices of Marketers at B2C Product Companies

    The Attitudes and Practices of Marketers at B2C Product Companies

    The CMO Survey reports some findings by four primary economic sectors – B2C product, B2C services, B2B product, and B2B services. This breakdown provides a more granular view of the survey data.

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  • Research Reveals the Four Key Components of Effective Personalization

    Research Reveals the Four Key Components of Effective Personalization

    Accenture’s Personalization Pulse Check 2016 identified four key components of a best-in-class personalized experience, and the firm called these components “The Four Rs of Personalization."

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  • More Evidence that Mobile-Friendly Content is Critical for Retailers

    More Evidence that Mobile-Friendly Content is Critical for Retailers

    Recent studies are providing more evidence that having detailed and rich product-related content that is mobile friendly is critical for retailers. Learn more about why you need to be mobile.

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  • Eliminating Content Review and Approval Bottlenecks

    Eliminating Content Review and Approval Bottlenecks

    Content review and approval processes are a fact of life but they can turn into bottlenecks that significantly delay important marketing projects. Learn how to eliminate these bottlenecks.

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  • An Updated Discussion of DAM Scalability

    An Updated Discussion of DAM Scalability

    Does your DAM solution offer your organization sufficient flexibility to handle current and unpredictable future needs? Learn more about the importance and requirements for scalability in this blog.

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  • 2017 Forrester DAM Vendor Landscape

    2017 Forrester DAM Vendor Landscape

    This report from Forrester Research categorizes DAM vendors, details the market dynamics that AD&D pros should be aware of, and provides recommendations on how to strategize around DAM purchases.

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  • 7 Takeaways From Aprimo's ADAM Software Buy [CMSWire]

    7 Takeaways From Aprimo's ADAM Software Buy [CMSWire]

    Aprimo’s acquisition of ADAM Software came as no surprise to anyone who follows the DAM market. If you are wondering what this deal means to you and the market, here are 7 things you should know.

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  • Aprimo Acquires ADAM Software [Financial IT]

    Aprimo Acquires ADAM Software [Financial IT]

    Aprimo, marketing operations pioneer and category leader, announced it has acquired ADAM Software, a leading global provider of enterprise-class Digital Asset Management (DAM) software solutions.

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  • Aprimo’s Acquisition Of ADAM Software Signals Market Consolidation [Forrester]

    Aprimo’s Acquisition Of ADAM Software Signals Market Consolidation [Forrester]

    Aprimo snatched up ADAM Software, which bolsters Aprimo’s digital asset management (DAM) capabilities. What does Aprimo’s acquisition of ADAM mean for the market? Find out in this blog by Nick Barber.

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  • Aprimo adds digital asset management with ADAM acquisition [Martech Today]

    Aprimo adds digital asset management with ADAM acquisition [Martech Today]

    With the new purchase, marketing operations platform Aprimo boosts its content capabilities as a ‘prep before execution’ tool. Learn more in this article from Martech Today.

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  • Aprimo Acquires ADAM Software to Enhance its DAM Strength [CMSWire]

    Aprimo Acquires ADAM Software to Enhance its DAM Strength [CMSWire]

    Aprimo, which reclaimed its brand identity after five years of ownership by Teradata, today addressed gaps in its marketing suite by acquiring ADAM Software, a digital asset management (DAM) vendor.

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  • Aprimo Acquires ADAM Software, Bringing Best in Class Digital Asset Management to Marketing Operations

    Aprimo Acquires ADAM Software, Bringing Best in Class Digital Asset Management to Marketing Operations

    Aprimo, marketing operations pioneer and category leader, announced today it has acquired ADAM Software, a leading global provider of enterprise-class Digital Asset Management software solutions.

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  • Aprimo & ADAM: A Better Content Experience Through Digital Content Management

    Aprimo & ADAM: A Better Content Experience Through Digital Content Management

    Aprimo and ADAM have joined forces to produce the world’s most powerful, innovative, and engaging Marketing Operations platform. See how we're creating a better content experience together.

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  • Aprimo & ADAM Overview3:11

    Aprimo & ADAM Overview

    Smart content just got smarter: Aprimo acquires ADAM Software, a global leader in Digital Asset Management. Learn more about how these two powerful platforms work together!

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