Aprimo, marketing operations pioneer and category leader, announced today it has acquired ADAM Software, a leading global provider of enterprise-class Digital Asset Management (DAM) software solutions. ADAM will integrate directly into Aprimo’s platform, bringing customers the industry’s first and only marketing operations solution capable of handling both the production and publication of content – a critical process for quickly bringing rich media to market and creating world-class customer experiences at scale.
Home » Digital Asset Management » Aprimo Acquires ADAM Software, Bringing Best in Class Digital Asset Management to Marketing Operations
Aprimo Acquires ADAM Software to Enhance its DAM Strength [CMSWire]
Aprimo, which reclaimed its brand identity after five years of ownership by Teradata, today addressed gaps ...
Other content in this Stream
Deliver Relevant Brand Experiences – DAM & Sitecore Connector
Get the advantage with Aprimo Digital Asset Management and Sitecore
Aprimo Announces Further Innovation in AI and Ecosystem Integrations for Digital Asset Management Platform
Category-leading DAM solution offers enhanced AI-powered auto-tagging, providing marketers instant value and full support in the cloud
Aprimo Digital Asset Management
Aprimo Digital Asset Management is the answer to a complex problem in a changing environment.
Which-50 Interview: Are You Managing Assets Well Enough To Deliver The Best Customer Experience?
Marketers in the retail sector understand that delivering excellent and consistent customer experiences is critical. Increasingly they are utilizing digital asset management strategies to do so.
Aprimo Digital Asset Management Brochure
Govern and grow your digital brand footprint by managing any product and content, from any source, in any format.
Building A Financial Justification for DAM
The amount of digital marketing content used by enterprises is already so large and is growing so rapidly that many enterprises struggle to keep up. Learn how DAM can help.
SEO, SEM Rule Retailers' Marketing Budgets [TechNewsWorld]
Retailers have been focusing on technologies to measure and assess customer response, and have been using the data they produce to drive e-commerce decisions.
DAM Business Proposition
Aprimo DAM solutions have delivered significant value for many enterprises, but as the content demands facing enterprise marketers have changed, so have the requirements for DAM software.
On-Demand Webinar: How to Drive Retail Sales with Smart Content
Join Aprimo and retail leaders for the this panel webinar as they discuss the retail industry’s maturity in terms of content strategy, channel complexity and personalization.
An Evolving Approach to Personalization Throughout the Customer Journey
By building relationships through contextual commerce, brands can enhance customer relationship efforts & uncover what consumers want as they drive sales. View the report & attend the webinar for more
Driving Cross-Channel Experiences with Intelligent Consumer Data
WBR Digital, ADAM Software & ChannelAdvisor conducted a study of 136 enterprise retailers. The results help benchmark the industry’s maturity in content strategy, channel complexity & personalization.
Philips Success Story
Find out how Phillips, a globally recognized brand that serves the healthcare, lighting, and consumer lifestyle markets, updated its approach to managing content with Aprimo Digital Asset Management.
Rethinking DAM: Customer Experience Demands Intelligent, Integrated Content - Digital Clarity Group
Digital asset management (DAM) has gained importance in the last few years, but consumer appetite for more consistent, cohesive, and relevant experiences is rapidly evolving & tech needs to keep up.
The Path To Customer-Centric Digital Asset Management: Finding Value Beyond A Digital Repository - Forrester Research
In May 2015, we commissioned Forrester Consulting to evaluate how organizations manage and publish digital content, amidst increasing consumer demand for more personalized brand experiences.
You’re A Content Publisher Now, So Get Your DAM House In Order - Forrester Research
This report from covers best practices for vendor selection, implementation, and user adoption to help application development and delivery professionals create mature and successful DAM strategies.
The Forrester Wave™: Digital Asset Management For Customer Experience, Q3 2016
This report from Forrester Research shows how each Digital Asset Management (DAM) provider measures up and helps application development and delivery (AD&D) professionals make the right choice.
Why DAM Interoperability is Essential
The ability to easily integrate a DAM solution with other technologies has become critical because of the changing role that DAM plays in the larger ecosystem of marketing and customer experience.
Why Companies are Missing the Mark on Digital Customer Experiences
Virtually all kinds of enterprises are launching initiatives designed to improve the customer experience (CX). Unfortunately, some of these initiatives have not been as successful as hoped - see why.
The Continuing Growth of DAM in the Cloud
In a recent report, Forrester contends that five factors will disrupt the DAM market as it evolves in 2017, and that one of those will be the growing popularity of cloud-based DAM solutions.
The Attitudes and Practices of Marketers at B2C Product Companies