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Rethinking DAM: Customer Experience Demands Intelligent, Integrated Content - Digital Clarity Group

June 5, 2017

Rich media is a prerequisite for rich experiences. Unsurprisingly, digital asset management (DAM) technologies and practices have slowly but surely gained importance among marketers and others concerned with customer experience in the last few years. But the consumer appetite for more consistent, cohesive, and relevant experiences is rapidly evolving, and rich media capabilities need to follow suit. DAM should be more than just a content repository, but a system — which you might call MAD, for marketing assets on demand — that consolidates content and assets from multiple sources to orchestrate the integrated, omnichannel experiences buyers now seek.

Read this report to learn:

  • 3 key characteristics of customer experience
  • 3 pitfalls caused by inconsistent experiences
  • 4 ways a “MAD” system can support superior experiences
  • 2 advantages of using DAM to jump start customer experience management
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