Distributed & Channel Marketing

  • Channel Marketing: Why ‘Engage and Empower’ Partner Strategies Outperform ‘Pamper and Pressure’ Tactics [Channel Marketer Report]

    Channel Marketing: Why ‘Engage and Empower’ Partner Strategies Outperform ‘Pamper and Pressure’ Tactics [Channel Marketer Report]

    If your organization has a distributed sales model, you know how integral channel partners can be to your growth and continued success.

    Read Article
  • How Aprimo hopes to help marketers tackle distribution of content, funds and data [CMO.com.au]

    How Aprimo hopes to help marketers tackle distribution of content, funds and data [CMO.com.au]

    Kevin Souers, Chief Product Officer at Aprimo, explains how the new-look Aprimo brand is looking to etch a position in the convoluted martech lumascape in this piece from CMO.com.au.

    Read Article
  • Maximise your ROI on Channel Marketing [Digital Marketing Magazine]

    Maximise your ROI on Channel Marketing [Digital Marketing Magazine]

    If your organisation has a distributed sales model, you know how integral channel partners can be to your continued success. You also know how difficult it can be to engage and enable partners.

    Read Article
  • 5 Benefits of Lead Scoring (And Why Channel Partners Need to Take Advantage of It)

    5 Benefits of Lead Scoring (And Why Channel Partners Need to Take Advantage of It)

    If your partners are not qualifying leads, you'll want to help them incorporate lead scoring into their marketing & sales efforts. Learn the 5 benefits you'll see when partners implement lead scoring.

    Read Article
  • What in the World is Distributed Marketing?

    What in the World is Distributed Marketing?

    Distributed marketing is a term that has been floating around for quite some time now, but is still a concept new to many marketers. What is distributed marketing? Is it right for your organization?

    Read Article
  • Distributed Marketing Lead Management Overview

    Distributed Marketing Lead Management Overview

    Aprimo Distributed Marketing equips your partners with the tools they need to generate, manage, and convert leads to sales. Learn more about Distributed Marketing and its lead management capabilities.

    View Content
  • Aprimo Unveils New Distributed Marketing Capabilities

    Aprimo Unveils New Distributed Marketing Capabilities

    Aprimo, a leading global provider of marketing operations, today announced significant enhancements to its through-channel marketing automation (TCMA) platform, Distributed Marketing.

    View Content
  • Copper State Success Story

    Copper State Success Story

    Find out how Copper State Communications was able to reduce cycle time for content creation, increase customer engagement, and improve campaign measurement with Aprimo Distributed Marketing.

    View Content
  • Going Local with Your Marketing [Infographic]

    Going Local with Your Marketing [Infographic]

    Take your marketing to the local level by marketing through your channel partners. Find out how in the Going Local infographic.

    Read Article
  • Want better results from your channel marketing? Measure your channel activities.

    Want better results from your channel marketing? Measure your channel activities.

    To maximize your channel investments, you must measure results and make it easy for partners. This short guide outlines what you can do to add this business intelligence to your channel marketing.

    View Content
  • Empower your partners while maintaining brand integrity

    Empower your partners while maintaining brand integrity

    We know how to keep your brand and its channel partners aligned and on message. Learn how to empower your channel partners into brand compliance by giving them the resources they need.

    View Content
  • Accelerate channel performance. Engage all partners.

    Accelerate channel performance. Engage all partners.

    Want to improve your partner engagement? This two-page guide details how to support and engage more of your partners… regardless of whether they’re marketing all-stars or novice marketers.

    View Content
  • Empower channel partners to generate their own leads

    Empower channel partners to generate their own leads

    If a brand wants to locally impact the market through its channels, channel partners must take some ownership. But how can a brand engage its partners and motivate them to generate their own leads?

    View Content
  • Maximize the Return of Your Channel Marketing Investment

    Maximize the Return of Your Channel Marketing Investment

    Recognize the four signs that your channel is underperforming and turn the situation around by engaging and empowering your channel partners.

    View Content
  • Revenew Changes Name to Aprimo Distributed Marketing

    Revenew Changes Name to Aprimo Distributed Marketing

    Revenew, an industry-leading through-channel marketing automation (TCMA) platform, is proud to announce its upcoming name change to Aprimo Distributed Marketing.

    Read Article
  • Guide to Going Local

    Guide to Going Local

    Going local is not easy, but if you do it right, partners can market with the same level of expertise as if you were doing it yourself. See how a local approach can revolutionize your business.

    View Content
  • Engage Channel Partners Through Alignment and Shared Success

    Engage Channel Partners Through Alignment and Shared Success

    Channel partners are integral to the growth and continued success of distributed organizations. Marketing through your channel can be an incredibly successful way of increasing sales and growing...

    Read Article
  • The Five Marketing Essentials eBook

    The Five Marketing Essentials eBook

    Streamline your marketing, move tasks forward and create smarter marketing with marketing operations. Get the Five Marketing Essentials eBook to learn more.

    View Content
  • Neil Plant, VP International, at Comms Vision 20163:32

    Neil Plant, VP International, at Comms Vision 2016

    Join Bridgid Nzekwu as she sits down with Neil Plant, our VP International, at Comms Vision 2016 to talk about channel marketing and Aprimo.

    Watch Video
  • On Demand Webinar: Enabling Your Channel to Compete in the Digital Buyer’s Journey

    On Demand Webinar: Enabling Your Channel to Compete in the Digital Buyer’s Journey

    Join Kevin Souers to learn how the buyer’s journey has changed and how you can enable your channel partners to compete in the digital buyer’s journey.

    Read Article
  • loading
    Loading More...