Distributed & Channel Marketing

  • Aprimo Distributed Marketing Recognized as a “Leader” by Independent Research Firm

    Aprimo Distributed Marketing Recognized as a “Leader” by Independent Research Firm

    Marketing operations and channel marketing technology acknowledged as top ranked company with highest scores in Current Offering and Strategy categories

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  • Product Update: Introducing Aprimo Idea Lab Plus More from Distributed Marketing & DAM

    Product Update: Introducing Aprimo Idea Lab Plus More from Distributed Marketing & DAM

    Aprimo is introducing Idea Lab and more in the latest product update!

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  • Get the advantage with Aprimo – Aprimo Product Overview

    Get the advantage with Aprimo – Aprimo Product Overview

    Learn more about Aprimo's products and how we can help you get the advantage.

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  • Product Update: Latest Enhancements in Marketing Productivity, DAM, and Distributed Marketing

    Product Update: Latest Enhancements in Marketing Productivity, DAM, and Distributed Marketing

    It’s that time again! Here is a list of our latest features and enhancements from the past few months.

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  • Vendor Landscape Marketing Resource Management 2017 [Forrester]

    Vendor Landscape Marketing Resource Management 2017 [Forrester]

    Check out the new marketing resource management vendor landscape from Forrester and see how Aprimo is recognized as a comprehensive end-to-end MRM solution.

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  • On-Demand Webinar: Channeling Nirvana – Lead Nurturing Best Practices for Channel Marketing37:13

    On-Demand Webinar: Channeling Nirvana – Lead Nurturing Best Practices for Channel Marketing

    Learn more about how lead nurture programs can give your local marketing and partner campaigns the advantage. Walk away with lead nurture program ideas and best practices to add to your 2018 marketing

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  • On-Demand Webinar: Channeling Nirvana – How to Empower Your Partners to Maximize Profits34:43

    On-Demand Webinar: Channeling Nirvana – How to Empower Your Partners to Maximize Profits

    Learn more about empowering your channel partners to help maximize your profits!

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  • Lead Nurturing Tips for Channel & Local Marketing – Register Now

    Lead Nurturing Tips for Channel & Local Marketing – Register Now

    As marketers, it has been engrained in our minds the importance of nurturing leads along the customer journey. Learn from our upcoming webinars on how to engage your channel in better lead nurturing!

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  • Aprimo Advances its Distributed Marketing Platform with Robust Local Digital Advertising Engine and Lead Nurture Enhancements

    Aprimo Advances its Distributed Marketing Platform with Robust Local Digital Advertising Engine and Lead Nurture Enhancements

    New capabilities give global brands the advantage to automate local advertising and lead nurture campaigns throughout the buyer’s journey for world-class scalability and efficiency

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  • Aprimo Distributed Marketing Brochure

    Aprimo Distributed Marketing Brochure

    Distributed marketing is a model adopted by organizations who have both a central (corporate) marketing function as well as local (distributed) marketing functions. Find out how Aprimo can help you!

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  • Channel Marketing: Why ‘Engage and Empower’ Partner Strategies Outperform ‘Pamper and Pressure’ Tactics [Channel Marketer Report]

    Channel Marketing: Why ‘Engage and Empower’ Partner Strategies Outperform ‘Pamper and Pressure’ Tactics [Channel Marketer Report]

    If your organization has a distributed sales model, you know how integral channel partners can be to your growth and continued success.

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  • How Aprimo hopes to help marketers tackle distribution of content, funds and data [CMO.com.au]

    How Aprimo hopes to help marketers tackle distribution of content, funds and data [CMO.com.au]

    Kevin Souers, Chief Product Officer at Aprimo, explains how the new-look Aprimo brand is looking to etch a position in the convoluted martech lumascape in this piece from CMO.com.au.

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  • Maximise your ROI on Channel Marketing [Digital Marketing Magazine]

    Maximise your ROI on Channel Marketing [Digital Marketing Magazine]

    If your organisation has a distributed sales model, you know how integral channel partners can be to your continued success. You also know how difficult it can be to engage and enable partners.

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  • 5 Benefits of Lead Scoring (And Why Channel Partners Need to Take Advantage of It)

    5 Benefits of Lead Scoring (And Why Channel Partners Need to Take Advantage of It)

    If your partners are not qualifying leads, you'll want to help them incorporate lead scoring into their marketing & sales efforts. Learn the 5 benefits you'll see when partners implement lead scoring.

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  • What in the World is Distributed Marketing?

    What in the World is Distributed Marketing?

    Distributed marketing is a term that has been floating around for quite some time now, but is still a concept new to many marketers. What is distributed marketing? Is it right for your organization?

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  • Distributed Marketing Lead Management Overview

    Distributed Marketing Lead Management Overview

    Aprimo Distributed Marketing equips your partners with the tools they need to generate, manage, and convert leads to sales. Learn more about Distributed Marketing and its lead management capabilities.

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  • Aprimo Unveils New Distributed Marketing Capabilities

    Aprimo Unveils New Distributed Marketing Capabilities

    Aprimo, a leading global provider of marketing operations, today announced significant enhancements to its through-channel marketing automation (TCMA) platform, Distributed Marketing.

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  • Copper State Success Story

    Copper State Success Story

    Find out how Copper State Communications was able to reduce cycle time for content creation, increase customer engagement, and improve campaign measurement with Aprimo Distributed Marketing.

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  • Going Local with Your Marketing [Infographic]

    Going Local with Your Marketing [Infographic]

    Take your marketing to the local level by marketing through your channel partners. Find out how in the Going Local infographic.

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  • Want better results from your channel marketing? Measure your channel activities.

    Want better results from your channel marketing? Measure your channel activities.

    To maximize your channel investments, you must measure results and make it easy for partners. This short guide outlines what you can do to add this business intelligence to your channel marketing.

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