Aprimo, a leading global provider of marketing operations, today announced significant enhancements to its through-channel marketing automation (TCMA) platform, Distributed Marketing. The latest innovations equip enterprise brands with unsurpassed levels of control, automation and enhanced visibility into return on investment (ROI) for channel marketing activities.
Distributed Marketing Lead Management Overview
Aprimo Distributed Marketing equips your partners with the tools they need to generate, manage, and convert...
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How Aprimo hopes to help marketers tackle distribution of content, funds and data [CMO.com.au]
Kevin Souers, Chief Product Officer at Aprimo, explains how the new-look Aprimo brand is looking to etch a position in the convoluted martech lumascape in this piece from CMO.com.au.
Maximise your ROI on Channel Marketing [Digital Marketing Magazine]
If your organisation has a distributed sales model, you know how integral channel partners can be to your continued success. You also know how difficult it can be to engage and enable partners.
5 Benefits of Lead Scoring (And Why Channel Partners Need to Take Advantage of It)
If your partners are not qualifying leads, you'll want to help them incorporate lead scoring into their marketing & sales efforts. Learn the 5 benefits you'll see when partners implement lead scoring.
What in the World is Distributed Marketing?
Distributed marketing is a term that has been floating around for quite some time now, but is still a concept new to many marketers. What is distributed marketing? Is it right for your organization?
Distributed Marketing Lead Management Overview
Aprimo Distributed Marketing equips your partners with the tools they need to generate, manage, and convert leads to sales. Learn more about Distributed Marketing and its lead management capabilities.
Copper State Success Story
Find out how Copper State Communications was able to reduce cycle time for content creation, increase customer engagement, and improve campaign measurement with Aprimo Distributed Marketing.
Going Local with Your Marketing [Infographic]
Take your marketing to the local level by marketing through your channel partners. Find out how in the Going Local infographic.
Want better results from your channel marketing? Measure your channel activities.
To maximize your channel investments, you must measure results and make it easy for partners. This short guide outlines what you can do to add this business intelligence to your channel marketing.
Empower your partners while maintaining brand integrity
We know how to keep your brand and its channel partners aligned and on message. Learn how to empower your channel partners into brand compliance by giving them the resources they need.
Accelerate channel performance. Engage all partners.
Want to improve your partner engagement? This two-page guide details how to support and engage more of your partners… regardless of whether they’re marketing all-stars or novice marketers.
Empower channel partners to generate their own leads
If a brand wants to locally impact the market through its channels, channel partners must take some ownership. But how can a brand engage its partners and motivate them to generate their own leads?
Maximize the Return of Your Channel Marketing Investment
Recognize the four signs that your channel is underperforming and turn the situation around by engaging and empowering your channel partners.
Revenew Changes Name to Aprimo Distributed Marketing
Revenew, an industry-leading through-channel marketing automation (TCMA) platform, is proud to announce its upcoming name change to Aprimo Distributed Marketing.
Guide to Going Local
Going local is not easy, but if you do it right, partners can market with the same level of expertise as if you were doing it yourself. See how a local approach can revolutionize your business.
Engage Channel Partners Through Alignment and Shared Success
Channel partners are integral to the growth and continued success of distributed organizations. Marketing through your channel can be an incredibly successful way of increasing sales and growing...
The Five Marketing Essentials eBook
Streamline your marketing, move tasks forward and create smarter marketing with marketing operations. Get the Five Marketing Essentials eBook to learn more.
Neil Plant, VP International, at Comms Vision 2016
Join Bridgid Nzekwu as she sits down with Neil Plant, our VP International, at Comms Vision 2016 to talk about channel marketing and Aprimo.
On Demand Webinar: Enabling Your Channel to Compete in the Digital Buyer’s Journey
Join Kevin Souers to learn how the buyer’s journey has changed and how you can enable your channel partners to compete in the digital buyer’s journey.
The Challenge of Marketing Through Distributed Partners
In recent years, savvy organizations have begun leveraging their distributed partners to market on their behalf, but this comes with a series of challenges.
Aprimo Showcases New Distributed Channel Marketing Platform at Convergent Summit South 2016