Aprimo Distributed Marketing equips your partners with the tools they need to generate, manage, and convert leads to sales. Data and leads can be pushed to partners or pulled from a central database with configurable rules to govern access and usage. Leads can be synced between partners and their brands, giving you line of sight into your channel pipeline so you can properly forecast and measure performance.
What in the World is Distributed Marketing?
Distributed marketing is a term that has been floating around for quite some time now, but is still a conce...
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Product Update: Latest Enhancements in Marketing Productivity, DAM, and Distributed Marketing
It’s that time again! Here is a list of our latest features and enhancements from the past few months.
Vendor Landscape Marketing Resource Management 2017 [Forrester]
Check out the new marketing resource management vendor landscape from Forrester and see how Aprimo is recognized as a comprehensive end-to-end MRM solution.
On-Demand Webinar: Channeling Nirvana – Lead Nurturing Best Practices for Channel Marketing
Learn more about how lead nurture programs can give your local marketing and partner campaigns the advantage. Walk away with lead nurture program ideas and best practices to add to your 2018 marketing
On-Demand Webinar: Channeling Nirvana – How to Empower Your Partners to Maximize Profits
Learn more about empowering your channel partners to help maximize your profits!
Lead Nurturing Tips for Channel & Local Marketing – Register Now
As marketers, it has been engrained in our minds the importance of nurturing leads along the customer journey. Learn from our upcoming webinars on how to engage your channel in better lead nurturing!
Aprimo Advances its Distributed Marketing Platform with Robust Local Digital Advertising Engine and Lead Nurture Enhancements
New capabilities give global brands the advantage to automate local advertising and lead nurture campaigns throughout the buyer’s journey for world-class scalability and efficiency
Aprimo Distributed Marketing Brochure
Distributed marketing is a model adopted by organizations who have both a central (corporate) marketing function as well as local (distributed) marketing functions. Find out how Aprimo can help you!
Channel Marketing: Why ‘Engage and Empower’ Partner Strategies Outperform ‘Pamper and Pressure’ Tactics [Channel Marketer Report]
If your organization has a distributed sales model, you know how integral channel partners can be to your growth and continued success.
How Aprimo hopes to help marketers tackle distribution of content, funds and data [CMO.com.au]
Kevin Souers, Chief Product Officer at Aprimo, explains how the new-look Aprimo brand is looking to etch a position in the convoluted martech lumascape in this piece from CMO.com.au.
Maximise your ROI on Channel Marketing [Digital Marketing Magazine]
If your organisation has a distributed sales model, you know how integral channel partners can be to your continued success. You also know how difficult it can be to engage and enable partners.
5 Benefits of Lead Scoring (And Why Channel Partners Need to Take Advantage of It)
If your partners are not qualifying leads, you'll want to help them incorporate lead scoring into their marketing & sales efforts. Learn the 5 benefits you'll see when partners implement lead scoring.
What in the World is Distributed Marketing?
Distributed marketing is a term that has been floating around for quite some time now, but is still a concept new to many marketers. What is distributed marketing? Is it right for your organization?
Aprimo Unveils New Distributed Marketing Capabilities
Aprimo, a leading global provider of marketing operations, today announced significant enhancements to its through-channel marketing automation (TCMA) platform, Distributed Marketing.
Copper State Success Story
Find out how Copper State Communications was able to reduce cycle time for content creation, increase customer engagement, and improve campaign measurement with Aprimo Distributed Marketing.
Going Local with Your Marketing [Infographic]
Take your marketing to the local level by marketing through your channel partners. Find out how in the Going Local infographic.
Want better results from your channel marketing? Measure your channel activities.
To maximize your channel investments, you must measure results and make it easy for partners. This short guide outlines what you can do to add this business intelligence to your channel marketing.
Empower your partners while maintaining brand integrity
We know how to keep your brand and its channel partners aligned and on message. Learn how to empower your channel partners into brand compliance by giving them the resources they need.
Accelerate channel performance. Engage all partners.
Want to improve your partner engagement? This two-page guide details how to support and engage more of your partners… regardless of whether they’re marketing all-stars or novice marketers.
Empower channel partners to generate their own leads
If a brand wants to locally impact the market through its channels, channel partners must take some ownership. But how can a brand engage its partners and motivate them to generate their own leads?
Maximize the Return of Your Channel Marketing Investment