If your organization has a distributed sales model, you know how integral channel partners can be to your growth and continued success. You also probably know how difficult it can be to engage and enable partners to take the actions necessary to drive that growth and success.
In this white paper, you learn how to stop “pampering and pressuring” your partners into compliance and instead “engage and empower” them. The first step to is to recognize the signs that your existing channel marketing program is limiting rather than fostering growth. If you can turn this around and “engage and empower” your partners, they are more likely to give you what you need.