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Aprimo Acquires ADAM Software

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NEWS RELEASE Aprimo Acquires ADAM Software, Bringing Best in Class Digital Asset Management to Marketing Operations – an Industry First Marketers gain the unique ability to manage and execute the full content asset lifecycle – from creation to distribution across all channels – on a single platform CHICAGO and GHENT, BELGIUM – March 16, 2017 – Aprimo, marketing operations pioneer and category leader, announced today it has acquired ADAM Software, a leading global provider of enterprise-class Digital Asset Management (DAM) software solutions. ADAM will integrate directly into Aprimo's platform, bringing customers the industry's first and only marketing operations solution capable of handling both the production and publication of content – a critical process for quickly bringing rich media to market and creating world-class customer experiences at scale. The new battleground for marketers is the customer experience. Marketers face the ever- evolving challenge of meeting and exceeding customer expectations across a sea of online and offline touchpoints. The marketing organization is at the intersection, tasked with providing engaging experiences on time in the customer's preferred channel. To win the customer from the competition, not only do marketers need speed and agility, they must create and deliver unprecedented experiences. By combining Aprimo with ADAM's Smart Content Hub™, a marketing professional now has the enhanced ability to transform raw content into smart content and automate the distribution of higher quality assets into the market, while accelerating time-to-market through collaborative annotations and review cycles.

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