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Aprimo & ADAM: A Better Content Experience Through Digital Content Management

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A Better Customer Experience through Digital Content Management World-Class Digital Content Leaders Aprimo and ADAM have joined forces to produce the world's most powerful, innovative, and engaging Marketing Operations platform. As the top global providers of Marketing Operations and Digital Asset Management (DAM) software solutions, the Aprimo/ADAM merger enables marketers to create the most personalized, compelling, and on-time customer experiences. How Does It Work? Aprimo helps marketers plan and produce content and campaigns with agility, velocity, and quality. PLAN Increase visibility and align organizations and strategy Create, manage and distribute digital assets consistently across channels and languages Quickly find and re-purpose assets Streamline the creation, review, approval and sharing of digital content PERFORM Optimize results and experiences ADAM and PublishingNOW! enable marketers to manage and deliver innovative experiences. SPEND Allocate and manage investments CREATE Improve collaboration, workflows, content quality and velocity DISTRIBUTE Launch local and channel campaigns

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