Aprimo Research

2017 Forrester DAM Vendor Landscape

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Vendor Landscape: Digital Asset Management, 2017 Cloud, Convergence, And Analytics Will Disrupt The Market by Nick Barber and Anjali Yakkundi April 10, 2017 For ApplicAtioN DevelopmeNt & DeliverY proFessioNAls forresTer.CoM Key takeaways DAM Wants To Be The Center of Your Content Universe A wide variety of organizations express interest in DAm because firms across verticals focus on creating engaging, interactive content to appeal to increasingly distracted customers. to support this, DAm must integrate into broader digital experience (DX) technology investments. five factors Will Disrupt The DAM Market As firms evaluate DAm investments in 2017, they should note five factors that will disrupt the market: 1) cloud deployments; 2) convergence with other digital experience solutions; 3) analytics capabilities to measure content performance; 4) integration to support flexibility; and 5) machine learning to support metadata. Digital Asset Management supports Three scenarios in evaluating the best-fit vendors, AD&D pros and their business counterparts will find that vendors tend to support one or more of the following use cases: enterprisewide, marketing, and media and production. Forrester surveyed more than 27 vendors and categorized them based on best-fit use case. Why read this report As firms continue to increase their use of rich media assets across a diverse set of channels, application development and delivery (AD&D) professionals must take a closer look at products like digital asset management (DAm). However, the market is fragmented, and relatively few big- name vendors offer DAm solutions. this report categorizes DAm vendors that best fit the most common use cases, details the market dynamics that AD&D pros should be aware of, and provides recommendations on how to strategize around DAm purchases. this is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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