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Aprimo Unveils New Distributed Marketing Capabilities

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NEWS RELEASE Aprimo Unveils New Distributed Marketing Capabilities Empowering Brands to Better Manage and Align L ocalized C ontent to the Customer J ourney Enhancements strengthen the company's through - channel marketing automation platform with a uniqu e combination of enterprise control, automation and visibility into campaigns Chicago, May 2 , 2017 – Aprimo , a leading global provider of marketing operations , today announce d significant enhancements to its through - ch annel marketing automation (TCMA) platform, Distributed Marketing . The latest innovations equip enterprise brand s with unsurpassed levels o f control, automation and enhanced visibility in to return on investment (ROI) for channel marketing activities . These new Distributed Marketing innovations build on the track record of the company previously operating under the name Revenew . Aprimo formally brought the Distributed Marketing capabilities into the company's portfolio with the acquisition and merger in 2016. "Aprimo represents the market's most sophisticated marketing operations platform , proven with the added capabilities brought into the fold through Revene w and Digital Asset Management vendor ADAM Software " said Mark Schlief, Customer Success Director at Aprimo. "These latest enhancements to Aprimo Distributed Marketing clearly illustrate our focus on meeting specific customer needs within the dynamic technology environment." Self - service administration o f through - channel integrated campaigns Aprimo Distributed Marketing announced new capabilities that allow corpo rate marketing team s to self - provision and administer campaigns and content within the platform . The new functionality empower s brands to setup a nd schedule multi - channel integrated campaigns — from co - branded collateral to digital ad vertising on microsites. As the only TCMA solution offering

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