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Aprimo Announces New Cloud-Based Campaign Management Solution

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NEWS RELEASE Aprimo Announces New Cloud - Based Campaign Management Solution Aprimo Campaign gives marketers a n easy and cost - effective way to target customers using their own d ata wherever it's located , and orchestrate their distribution across marketing channels CHICAGO – May 9 , 2017 – Today's marketers are inundated with data. Winners are pulling ahead of the pack by their ability to quickly distill vast amounts of information and use key customer signals to inform their campaigns . Aprimo , a global leader i n marketing operations , today announced the launch of its next - generation campaign management solution, Aprimo Campaign . The solution l ets mid to large - sized organizations , marketing service providers, and agencies c onnect to and manage their customer and prospect data bases using the cloud , and extract key customer insights to perform smarter marketin g . "The average organization has more marketing data than it knows what to do with, and there' s a s erious need to bring method to the madness," said Kevin Souers , Chief Product Officer, Aprimo. " To complicate matters even more, key customer information often resides in myriad locatio ns ranging from on premise databases to the cloud. Not only do marketers lack a unified view of it all , they struggle to m ake sense of it and take action . We're solving for t his entire business problem." The new Aprimo Campaign empowers m arketers to direc tly leverage their own offline or online marketing data sources and orchestrate the distribution of targeted segments across multiple marketing channels in the cloud . With Campaign, marketers gain the following unique benefit s : • Flexib ility : a ny type of marketing data can be accessed no matter the structure or source – on premise, hosted or in the cloud. • Cost - e ffective ness : total cost of ownership is significantly reduced thanks to the SaaS deployment model which eliminates I T ha rdware and infrastructure costs .

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