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Aprimo Brings Innovation to the Next Level with Product Updates to Equip Marketers with the “Aprimo Advantage”

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NEWS RELEASE Aprimo Brings Innovation to the Next Level with Product Updates to Equip Marketers with the " Aprimo Advantage " Company's marketing tech stack that bridge s art and science through the power of marketing operations honored with Stackie A ward at MarTech 2017 Chicago, May 1 1 , 2017 – Aprimo , a leading global provider of marketing operations, announced today its continued mission to empower marketers with the solutions they need to bridge art and science with the addition of several product innovations . The marketing operations pioneer has evolved its product and brand over the past 20 years to deliver marketers the "Aprimo Advantage" – and better equip brands with the resources t o bring campaigns to life from ideation to experience . "Today's marketers are finding it increasingly difficult to manage their digital brand as they're inundated with more data and tools than ever before and are looking for ways to bring method to the madness," said Ed Breault , VP Marketing & Industry Solutions at Aprimo . " Over the past 20 years, our mission at Aprimo has been to evolve our offerings to keep up with today's transforming marketing technology landscape . I'm proud of our lega cy and the work we have done to consistently deliver brands the marketing advantage." Aprimo equips marketers with enterprise - scale solutions that deliver performance driven campaigns across the entire marketing value chain. Aprimo's latest product updates help drive these valuable connections and data - driven experiences for marketers. Enhanced DAM Strength with Acquisition of ADAM Software Aprimo recently acquired ADAM Software , a leading global provider of enterprise - class Digital Asset Management (DAM) software solutions. The acquisition provides marketers a bridg e to merge Marketin g Operation s to execution channels.

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