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You’re A Content Publisher Now, So Get Your DAM House In Order - Forrester Research

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You're A Content Publisher Now, So Get Your DAM House In Order Best Practices: Digital Asset Management, 2016 by Anjali Yakkundi and Danielle Geoffroy November 7, 2016 For ApplicAtioN DevelopmeNt & DeliverY proFessioNAls fOrreSter.COM Key takeaways too Many firms fail At DAM Implementations content is the lifeblood of digital experiences, and rich media is their soul. However, many firms fail to properly implement DAm solutions to manage rich media assets. reasons for failure can range from securing only limited funding, selecting the wrong solution, never getting DAm off the ground, or suffering from low adoption. Unlock Your DAM Potential Firms that approach their DAm solution in line with Forrester's best practices will more likely reap the benefits of DAm. this will only increase as your usage of DAm systems matures and you use it in areas like brand and creative approval and content performance analytics. follow Six DAM Best Practices to Optimize Your Investment Forrester has identified six major best practices for setting up and running a DAm practice. they include everything from setting a business case and choosing software that aligns with business needs to strategies around metadata, change management, and governance. Why read this report in a world where the empowered customer rules, the demand for rich media to fuel customer experiences is high. many organizations need not only digital asset management (DAm) technology but also help in forming a DAm strategy. this report covers best practices for vendor selection, implementation, and user adoption to help application development and delivery (AD&D) professionals create mature and successful DAm strategies. this is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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