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The Path To Customer- Centric Digital Asset Management: Finding Value Beyond A Digital Repository - Forrester Research

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Table Of Contents Executive Summary ....................................................................................... 1 In The Age Of The Customer, Firms Must Deliver Rich Customer Experiences .................................................................................................... 2 Legacy Rich Media Strategies No Longer Suffice ....................................... 3 Organizations Must Take a Customer-Centric Approach To Managing Rich Media ...................................................................................................... 4 Key Recommendations ................................................................................. 6 Appendix A: Methodology ............................................................................. 7 Appendix B: Demographics .......................................................................... 7 ABOUT FORRESTER CONSULTING Forrester Consulting provides independent and objective research-based consulting to help leaders succeed in their organizations. Ranging in scope from a short strategy session to custom projects, Forrester's Consulting services connect you directly with research analysts who apply expert insight to your specific business challenges. For more information, visit forrester.com/consulting. © 2015, Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Forrester ® , Technographics ® , Forrester Wave, RoleView, TechRadar, and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. For additional information, go to www.forrester.com. 1-TMVH65

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