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Get the advantage in retail marketing with Aprimo (One-Pager)

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Aprimo Helps Turn These Pain Points into Advantage Points THE RETAIL MARKETING CHALLENGE You know better than most how quickly things change in the retail industry. It's constantly evolving, which means you are under non-stop pressure not only to keep up with ever changing consumer needs, but to keep ahead of the competition. Content is king in the digital age, yet with never-ending promotions and sales, how do you break through the noise and reach your consumer faster and more e ciently? On average, marketers communicate with their audience across 23 di erent channels, but that's not enough. We are continually tasked with increasing the frequency and velocity of these touch points, all while managing multiple projects, assets and teams who are often scattered around the world. This creates new pain points across all marketing departments known as the ever-increasing operational gap, which in turn leads to every marketer's worst fear – the customer experience gap. Aprimo's Marketing Operations and Digital Asset Management solutions help retail marketers take on these increasing challenges simply and with confi dence. Get the advantage in retail marketing with Aprimo Keep your marketing shelves stocked with fresh content

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