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Aprimo Marketing Productivity – Resource Planning Data Sheet

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Marketers today are responsible for more than ever. They no longer just produce campaigns. Instead, marketers are responsible for delivering highly engaging, personalized experiences across every customer touchpoint. Despite this increase in responsibility, marketers' budgets and resources remain stagnant. Aprimo's resource planning capabilities allow marketing leaders to gain more value from current resources, while still moving quickly and remaining flexible. With resource planning, marketing leaders can easily view all tasks assigned to team members and see estimated distribution of work over the estimated project duration. Using this data, marketing leaders can easily see which team members have the capacity to take on more work, ensuring faster time to market. Marketing Productivity's resource planning capabilities also ensure that there are no longer workload imbalances, reducing frustration and burnout. DRIVE MORE PRODUCTION WITHOUT INCREASING RESOURCES Route tasks to the right person Reduce burnout and frustrations with balanced workloads View every team member's capacity Combine the world's leading marketing workflow capabilities with intelligent resources Decrease Time-To-Market with Resource Capacity Management Aprimo Marketing Productivity – Resource Planning Get the advantage

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