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Aprimo Introduces New Capabilities for Content Marketers, Creatives and Agency Partners

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Aprimo Introduces New Capabilities for Content Marketers, Creatives and Agency Partners New Idea Lab solution helps marketers move more quickly from ideation to distribution of higher quality content CHICAGO, March 20, 2018 – Aprimo, the leader in global marketing operations and digital asset management (DAM) technology, today announced new capabilities that help content marketers solve the planning and collaboration process challenges they're faced with, as content marketing is critical to driving consumer engagement through personal and relevant conversations they desire. The new capabilities include Aprimo Idea Lab – a new ideation solution that helps content marketing and creative teams ideate faster and better in the early stages of the content ideation and planning process. Aprimo Idea Lab is the only ideation solution on the market that connects into the best-of-breed Aprimo platform, which includes workflow management and digital asset management solutions that help content marketers integrate processes and move more seamlessly through the end-to-end content lifecycle. Springboard creative ideation with Aprimo Idea Lab Idea Lab enables content marketing teams to digitize the content ideation process. The solution provides teams a visual canvas to help marketers quickly create ideas and decide which ones should move into the market with the following capabilities: • Idea workspaces to help collect and share early-stage ideas. • Dynamic, ad-hoc collaboration capabilities to allow teams to quickly and easily brainstorm new concepts together. • Flexible planning and calendar capabilities to easily view when and where ideas can be brought to market. • Connect finalized ideas into actionable marketing plans. • A single cloud-based solution to manage the entire content lifecycle at scale. "Today's content marketers are faced with challenges when it comes to the process of ideation, organization and rolling out the necessary steps of a customer experience. Many team members have their own methods of taking notes, sharing ideas or collaborating. This makes it increasingly difficult to visualize and understand ideas, and ultimately decreases the speed in getting new experiences out the door," said Ed Breault, VP, Head of Marketing, Aprimo. "Through our team's own implementation of the new content marketing solutions, we've been able to better manage and track ideas, while increasing overall productivity and collaboration." Article Editor extends content capabilities to content marketers In addition to Idea Lab, Aprimo also announced capabilities for content marketers including Article Editor in its Digital Asset Management product. Article Editor enables content marketers to support text-based content along with rich media content in one single, easy-to-use interface. Content marketing teams can create and edit publishable marketing copy content, store

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