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Aprimo Plan & Spend Data Sheet

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Aprimo Plan & Spend gives marketers a global view into marketing spend and planning. Marketing leaders use it to manage and automate budgeting, forecasting, expense reviews/approvals, and actual costs, all within their own marketing structure, business rules, and local currencies. They can align their budgets with strategic objectives and KPIs, tying daily activities to marketing plans and budgets. Not only does Aprimo Plan & Spend manage marketing spend and planning, but it also enables marketing leaders to gain a better view into marketing performance, giving marketing leaders the critical ROI data they need to justify marketing spend. A GLOBAL VIEW Aprimo Plan & Spend Get the advantage Agile Marketing Planning Budgeting, Forecasting, & Spend Management Reporting Marketing Performance Optimization Align marketing planning and spend, maximize investments, and gain performance insights.

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