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Aprimo Announces 2018 APEX Award Winners at its Annual Sync Conference

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Aprimo Announces 2018 APEX Award Winners at Annual Sync! Conference in Chicago and London Leading brands including CenturyLink, The Home Depot, Accenture, Sage and Delaware Digital, among others, honored for accelerating digital transformation June 6, 2018 – Chicago – Aprimo, a global provider of marketing operations and digital asset management technology, announced the winners of its 2018 APEX [APrimo EXcellence] Awards at its annual Sync! conferences held separately in Chicago and London. The awards recognize organizations that drive marketing excellence through the use of Aprimo solutions and demonstrate tangible ROI while achieving their digital transformation initiatives. This year's Aprimo Sync! brought together hundreds of experts, customers and industry leaders focused on accelerating digital transformation in marketing. The two-day events encompassed discussion around the essentials of how to operationalize business and evolve marketing, spanning best practices around the use of marketing resource management and digital asset management to succeed in today's digital- first world. "As the marketing landscape continues to rapidly evolve, we are thrilled to bring together Aprimo experts, martech leaders and our customers at Aprimo Sync! to explore ways marketers can transform their business," said Ed Breault, vice president and head of marketing, Aprimo. "How marketers manage budgets, people, data and content to maximize ROI is more important than ever. It presents challenges to marketing departments globally, but also new opportunities, and we are grateful to our Aprimo Sync! attendees for sharing their insights and engaging in discussions around how marketing operations and customer experiences can be enhanced and improved." Aprimo also announced the APEX Award winners at Sync! Chicago and London. The recipients were selected among hundreds of high-performing customers and service partners that use Aprimo's performance-driven solutions. The winners were selected based on various categories and included: The Aprimo Advantage through Performance CenturyLink was recognized for its use of Distributed Marketing to scale processes to support more partners. With Aprimo's ability to scale in the form of automation and self-service, CenturyLink was able to allow more access and elevate marketing support for partners of all types and sizes. Sage was recognized for its use of Marketing Productivity, Plan & Spend, and Digital Asset Management. By working with Aprimo, Sage saved time and money by moving away from quarterly planning processes to more continual planning, along with consistency in the use of common fields, terminology and mindsets created when planning, reviewing and reporting for users. "We are delighted to be recognized with an APEX Award. We have been working closely with Aprimo for three years since the launch of the system and today they feel like an extension of our own team," said a representative from Sage. "Together, we have encouraged product development and implementation of the system, which is now used by the whole global marketing team and has enabled greater visibility of plans and budgets across functions via platform integration."

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