Marketing Operations

  • Global Investment Firm achieves FINRA Compliance with Aprimo

    Global Investment Firm achieves FINRA Compliance with Aprimo

    Marketers face the challenges of engaging and converting new prospects. Financial Services marketers are no exception but also have the additional burden of regulatory compliance.

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  • Bringing Together the 4 Cornerstones of Marketing to Close the Gaps [Mind the Gap Series]

    Bringing Together the 4 Cornerstones of Marketing to Close the Gaps [Mind the Gap Series]

    To close the marketing gaps, you need control over the four cornerstones required for a stable and strong marketing department -- budgets, people, data, and content.

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  • Three Cyber Monday Wins, And One Epic Cyber Monday Fail

    Three Cyber Monday Wins, And One Epic Cyber Monday Fail

    Retail had a great Cyber Monday, but did your company? Find out how you can avoid a Cyber Monday Fail.

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  • Train for The Marketing Marathon with Marketing Operations [Mind the Gap Series]

    Train for The Marketing Marathon with Marketing Operations [Mind the Gap Series]

    As a modern marketer, you have more on your plate than ever before. Not only are you still responsible for print, television, and web campaigns, but your responsibilities today have expanded.

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  • On-Demand Webinar: Mind the Gap – Making Marketing More Productive59:47

    On-Demand Webinar: Mind the Gap – Making Marketing More Productive

    Marketing operations is a growing need for most organizations and the function’s value is increasingly recognized. Watch for more information on how you can make your marketing team more productive!

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  • 5 Things You Gain by Closing the Marketing Operations Gap [Mind the Gap Series]

    5 Things You Gain by Closing the Marketing Operations Gap [Mind the Gap Series]

    Learn more about the 5 things your marketing department will gain when you close your marketing operations gap with technology.

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  • Which-50 Interview: Avoiding the 'Customer Experience Gap' with Tarun Chawla3:55

    Which-50 Interview: Avoiding the 'Customer Experience Gap' with Tarun Chawla

    Aprimo director of product strategy, integrations & BI, Tarun Chawla, discusses how digital asset management helps brands avoid the 'Customer Experience Gap'.

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  • The 2 Biggest Marketing Gaps You Need to Know About [Mind the Gap Series]

    The 2 Biggest Marketing Gaps You Need to Know About [Mind the Gap Series]

    Your marketing department is facing more challenges than ever before and it all boils down to two main areas: Brand Experience & Marketing Operations.

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  • On-Demand Webinar: What is Aprimo Marketing Productivity?29:55

    On-Demand Webinar: What is Aprimo Marketing Productivity?

    Learn more about Aprimo Marketing Productivity.

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  • Marketing Productivity Brochure

    Marketing Productivity Brochure

    Aprimo Marketing Productivity provides an intelligent, cloud-based solution to help marketers simplify and automate marketing collaboration.

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  • Get the Aprimo Advantage [Booklet]

    Get the Aprimo Advantage [Booklet]

    10 Things You Need to Know About Marketing Now!

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  • Which-50 Interview: Are You Managing Assets Well Enough To Deliver The Best Customer Experience?5:35

    Which-50 Interview: Are You Managing Assets Well Enough To Deliver The Best Customer Experience?

    Marketers in the retail sector understand that delivering excellent and consistent customer experiences is critical. Increasingly they are utilizing digital asset management strategies to do so.

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  • Which-50 Interview: Huge Growth In Digital Content Reinforces The Importance Of DAM2:59

    Which-50 Interview: Huge Growth In Digital Content Reinforces The Importance Of DAM

    Huge growth in the volume of digital content brands produce has made digital asset management more important than ever, according to Jon Williams, senior vice president international, Aprimo.

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  • Which-50 Interview: How can marketing operations simplify compliance? – Jon Williams1:45

    Which-50 Interview: How can marketing operations simplify compliance? – Jon Williams

    Compliance is a growing concern for marketers but risks can be minimised with good marketing operations, according to Jon Williams, Senior Vice President International, Aprimo.

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  • On-Demand Webinar:  What's your Marketing Mayhem?57:57

    On-Demand Webinar: What's your Marketing Mayhem?

    Marketing mayhem, as we call it, is lurking around every corner. It can appear in many forms within Marketing Operations. Listen to our webinar for more information!

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  • Overcoming Mayhem: 5 Common Marketing Challenges and Their Solutions

    Overcoming Mayhem: 5 Common Marketing Challenges and Their Solutions

    As with many complex business problems, sometimes you can be surrounded by marketing mayhem and not even know it! These five signs serve as red flags that you are encountering some level of mayhem.

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  • Marketing Mayhem Survival Guide

    Marketing Mayhem Survival Guide

    During a survey conducted by Aprimo and TopRight we’ve identified five essentials that marketing leaders must proactively manage to mitigate the risks of marketing mayhem. Read our survival guide!

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  • Do you know the true cost of your campaign management software (even if it is “Free”)?

    Do you know the true cost of your campaign management software (even if it is “Free”)?

    Determining the ongoing costs of any software application can be a challenge. This holds true for your organization’s investment in campaign management marketing solutions as well.

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  • How to prove ROI Step by Step - Step 1: Align the marketing organization with corporate strategy

    How to prove ROI Step by Step - Step 1: Align the marketing organization with corporate strategy

    As a marketer, your end goal is to show a direct link between your marketing efforts and impact to the bottom line. To get there, you need to build a well-defined process. Find out how in this blog.

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  • On-Demand Webinar: How to Drive Retail Sales with Smart Content58:02

    On-Demand Webinar: How to Drive Retail Sales with Smart Content

    Join Aprimo and retail leaders for the this panel webinar as they discuss the retail industry’s maturity in terms of content strategy, channel complexity and personalization.

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