Marketing Operations

  • Marketing Productivity Brochure

    Marketing Productivity Brochure

    Aprimo Marketing Productivity provides an intelligent, cloud-based solution to help marketers simplify and automate marketing collaboration.

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  • Get the Aprimo Advantage [Booklet]

    Get the Aprimo Advantage [Booklet]

    10 Things You Need to Know About Marketing Now!

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  • Which-50 Interview: Are You Managing Assets Well Enough To Deliver The Best Customer Experience?5:35

    Which-50 Interview: Are You Managing Assets Well Enough To Deliver The Best Customer Experience?

    Marketers in the retail sector understand that delivering excellent and consistent customer experiences is critical. Increasingly they are utilizing digital asset management strategies to do so.

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  • Which-50 Interview: Huge Growth In Digital Content Reinforces The Importance Of DAM2:59

    Which-50 Interview: Huge Growth In Digital Content Reinforces The Importance Of DAM

    Huge growth in the volume of digital content brands produce has made digital asset management more important than ever, according to Jon Williams, senior vice president international, Aprimo.

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  • Which-50 Interview: How can marketing operations simplify compliance? – Jon Williams1:45

    Which-50 Interview: How can marketing operations simplify compliance? – Jon Williams

    Compliance is a growing concern for marketers but risks can be minimised with good marketing operations, according to Jon Williams, Senior Vice President International, Aprimo.

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  • On-Demand Webinar:  What's your Marketing Mayhem?57:57

    On-Demand Webinar: What's your Marketing Mayhem?

    Marketing mayhem, as we call it, is lurking around every corner. It can appear in many forms within Marketing Operations. Listen to our webinar for more information!

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  • Overcoming Mayhem: 5 Common Marketing Challenges and Their Solutions

    Overcoming Mayhem: 5 Common Marketing Challenges and Their Solutions

    As with many complex business problems, sometimes you can be surrounded by marketing mayhem and not even know it! These five signs serve as red flags that you are encountering some level of mayhem.

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  • Marketing Mayhem Survival Guide

    Marketing Mayhem Survival Guide

    During a survey conducted by Aprimo and TopRight we’ve identified five essentials that marketing leaders must proactively manage to mitigate the risks of marketing mayhem. Read our survival guide!

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  • Do you know the true cost of your campaign management software (even if it is “Free”)?

    Do you know the true cost of your campaign management software (even if it is “Free”)?

    Determining the ongoing costs of any software application can be a challenge. This holds true for your organization’s investment in campaign management marketing solutions as well.

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  • How to prove ROI Step by Step - Step 1: Align the marketing organization with corporate strategy

    How to prove ROI Step by Step - Step 1: Align the marketing organization with corporate strategy

    As a marketer, your end goal is to show a direct link between your marketing efforts and impact to the bottom line. To get there, you need to build a well-defined process. Find out how in this blog.

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  • On-Demand Webinar: How to Drive Retail Sales with Smart Content58:02

    On-Demand Webinar: How to Drive Retail Sales with Smart Content

    Join Aprimo and retail leaders for the this panel webinar as they discuss the retail industry’s maturity in terms of content strategy, channel complexity and personalization.

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  • How Aprimo hopes to help marketers tackle distribution of content, funds and data [CMO.com.au]

    How Aprimo hopes to help marketers tackle distribution of content, funds and data [CMO.com.au]

    Kevin Souers, Chief Product Officer at Aprimo, explains how the new-look Aprimo brand is looking to etch a position in the convoluted martech lumascape in this piece from CMO.com.au.

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  • Which-50 Interview: Why CMOs Should Listen And Disrupt with Ed Breault2:55

    Which-50 Interview: Why CMOs Should Listen And Disrupt with Ed Breault

    It sounds counter-intuitive, but innovative CMOs searching for new ways to go to market may be best severed by disrupting their own operations according to Ed Breault, VP, Marketing at Aprimo.

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  • Marketing Data Mayhem: It’s 9 am on Monday, do you know where your marketing data is?

    Marketing Data Mayhem: It’s 9 am on Monday, do you know where your marketing data is?

    One area not talked about much is the everyday struggle and mayhem that organizations and marketing departments have managing their marketing data. Do you know where your marketing data is?

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  • Eliminating Content Review and Approval Bottlenecks

    Eliminating Content Review and Approval Bottlenecks

    Content review and approval processes are a fact of life but they can turn into bottlenecks that significantly delay important marketing projects. Learn how to eliminate these bottlenecks.

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  • Best Practices for Marketing Operations Implementation & Continuation

    Best Practices for Marketing Operations Implementation & Continuation

    We sat down with to Katie Tierney to gather some practical tips, tricks, and best practices to ensure your Aprimo Marketing Operations implementation starts – and continues – smoothly.

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  • How Well Do You Know Your Marketing Budget? [Infographic]

    How Well Do You Know Your Marketing Budget? [Infographic]

    We’ve got three ways to help you get to know your budget better. An industry-leading marketing operations platform can help you centralize your view, dig into the details and be accountable.

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  • On-Demand Webinar: Optimize Marketing Operations Through Metrics, Measurement, & Technology52:26

    On-Demand Webinar: Optimize Marketing Operations Through Metrics, Measurement, & Technology

    View the on-demand webinar to learn how to leverage technology to optimize marketing operations and utilize metrics and measurement to reduce inefficiencies in order to perform smarter marketing.

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  • How Smart Marketers Leverage Technology to Measure Operational Efficiency

    How Smart Marketers Leverage Technology to Measure Operational Efficiency

    By leveraging technology and using metrics to reduce inefficiencies, marketers can capture clean and meaningful data to optimize marketing operations. Learn more in this blog post from Ed Breault.

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  • Market Smarter with Aprimo Academy

    Market Smarter with Aprimo Academy

    Aprimo Academy is the central school of learning for all Aprimo products. Join us for the upcoming Aprimo Academy bootcamps to market smarter with Aprimo.

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