Marketing Operations

  • Aprimo Distributed Marketing Recognized as a “Leader” by Independent Research Firm

    Aprimo Distributed Marketing Recognized as a “Leader” by Independent Research Firm

    Marketing operations and channel marketing technology acknowledged as top ranked company with highest scores in Current Offering and Strategy categories

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  • AT&T Success Story

    AT&T Success Story

    Learn how AT&T was able to achieve success by implementing Aprimo to manage their marketing budgets and processes!

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  • Aprimo Idea Lab2:20

    Aprimo Idea Lab

    We are excited to announce Idea Lab! Helping marketers get from ideation to distribution of higher quality content faster. Get the Aprimo Advantage.

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  • Aprimo uses Idea Lab to launch... Idea Lab!

    Aprimo uses Idea Lab to launch... Idea Lab!

    All members of the marketing team can use Idea Lab as a visual canvas to capture and share ideas. Learn more about how we were able to use Idea Lab to organize our product launch!

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  • Attention Content Marketers & Creatives… You’ll Want to Read This

    Attention Content Marketers & Creatives… You’ll Want to Read This

    For those creative minds, and any marketers involved in the content and campaign production processes – all of our day-to-day lives just got easier.

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  • Product Update: Introducing Aprimo Idea Lab Plus More from Distributed Marketing & DAM

    Product Update: Introducing Aprimo Idea Lab Plus More from Distributed Marketing & DAM

    Aprimo is introducing Idea Lab and more in the latest product update!

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  • Aprimo Introduces New Capabilities for Content Marketers, Creatives and Agency Partners

    Aprimo Introduces New Capabilities for Content Marketers, Creatives and Agency Partners

    New Idea Lab solution helps marketers move more quickly from ideation to distribution of higher quality content.

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  • Streamline Your Global Content Marketing Strategy with Aprimo

    Streamline Your Global Content Marketing Strategy with Aprimo

    Content marketing will be critical to bringing these dynamic, personalized conversations to life. Learn how you can streamline your global content marketing strategy with Aprimo.

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  • Get the advantage with Aprimo – Aprimo Product Overview

    Get the advantage with Aprimo – Aprimo Product Overview

    Learn more about Aprimo's products and how we can help you get the advantage.

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  • Managing Digital Assets in an Increasingly Distributed World

    Managing Digital Assets in an Increasingly Distributed World

    Studies by management consultants suggest that the typical worker spends 20 percent of their working week laden down by inefficiency. Learn more about how you can manage in this crazy world.

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  • Aprimo Marketing Productivity – Resource Planning Data Sheet

    Aprimo Marketing Productivity – Resource Planning Data Sheet

    Decrease Time-To-Market with Resource Capacity Management in Aprimo Marketing Productivity

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  • Get the advantage in retail marketing with Aprimo (One-Pager)

    Get the advantage in retail marketing with Aprimo (One-Pager)

    Content is king in the digital age, yet with never-ending promotions and sales, how do you break through the noise and reach your consumer faster and more efficiently?

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  • Aprimo Idea Lab Data Sheet

    Aprimo Idea Lab Data Sheet

    Quickly move from ideation to planning, creation, and distribution of marketing campaigns and experiences with Aprimo Idea Lab.

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  • Mind the Gap 2: Organizational Disruption: the Key to Optimizing Operational Efficiencies Webinar53:37

    Mind the Gap 2: Organizational Disruption: the Key to Optimizing Operational Efficiencies Webinar

    While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities.

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  • Product Update: Latest Enhancements in Marketing Productivity, DAM, and Distributed Marketing

    Product Update: Latest Enhancements in Marketing Productivity, DAM, and Distributed Marketing

    It’s that time again! Here is a list of our latest features and enhancements from the past few months.

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  • Marketing Operations in an Age of Disruption – Upcoming Webinar!

    Marketing Operations in an Age of Disruption – Upcoming Webinar!

    The world of marketing is changing and evolving. Read more about Marketing Operations in the age of disruption and register for our upcoming webinar with SiriusDecisions!

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  • Vendor Landscape Marketing Resource Management 2017 [Forrester]

    Vendor Landscape Marketing Resource Management 2017 [Forrester]

    Check out the new marketing resource management vendor landscape from Forrester and see how Aprimo is recognized as a comprehensive end-to-end MRM solution.

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  • Keep your marketing shelves stocked with fresh content [Aprimo for Retail]

    Keep your marketing shelves stocked with fresh content [Aprimo for Retail]

    You know better than most how quickly things change in the retail industry. It’s constantly evolving, which means you are under non-stop pressure to keep up with consumer needs. Aprimo can help.

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  • Aprimo Marketing Productivity2:15

    Aprimo Marketing Productivity

    Aprimo Marketing Productivity provides an intelligent, cloud-based solution to help marketers simplify and automate marketing collaboration. ​ For more Marketing Productivity information: http://bit.

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  • Transforming your organization to deliver a great customer experience [Mind the Gap Series]

    Transforming your organization to deliver a great customer experience [Mind the Gap Series]

    CMOs increasingly understand that accelerating revenue growth is closely tied to delivering an exceptional and consistent customer experience. But what does that entail?

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