Marketing Operations

  • Reverse Engineering Your Customer Experience

    Reverse Engineering Your Customer Experience

    If engineering the customer experience involves making it, reverse engineering would be to step back and figure out how it’s actually made.

    View Content
  • Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

    Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

    The Digital Asset Management market is growing because more Application Development and Delivery professionals see content organization and delivery as a way to address their top challenges.

    Read Article
  • How to Evolve Your Marketing and Become Agile

    How to Evolve Your Marketing and Become Agile

    Modern marketing now requires Agility as part of a digital transformation to deliver consistent, speedy, effective customer experiences to keep up with increasing consumer demands.

    View Content
  • Aprimo Plan & Spend Data Sheet

    Aprimo Plan & Spend Data Sheet

    Align marketing planning and spend, maximize investments, and gain performance insights.

    View Content
  • Top Marketing Challenges and How to Solve Them

    Top Marketing Challenges and How to Solve Them

    With the emergence of new digital technologies, marketers like yourself manage an average of 23 different channels. Learn how you can solve your marketing gaps.

    View Content
  • Aprimo Distributed Marketing Recognized as a “Leader” by Independent Research Firm

    Aprimo Distributed Marketing Recognized as a “Leader” by Independent Research Firm

    Marketing operations and channel marketing technology acknowledged as top ranked company with highest scores in Current Offering and Strategy categories

    View Content
  • AT&T Success Story

    AT&T Success Story

    Learn how AT&T was able to achieve success by implementing Aprimo to manage their marketing budgets and processes!

    View Content
  • Aprimo Idea Lab2:20

    Aprimo Idea Lab

    We are excited to announce Idea Lab! Helping marketers get from ideation to distribution of higher quality content faster. Get the Aprimo Advantage.

    Watch Video
  • Aprimo uses Idea Lab to launch... Idea Lab!

    Aprimo uses Idea Lab to launch... Idea Lab!

    All members of the marketing team can use Idea Lab as a visual canvas to capture and share ideas. Learn more about how we were able to use Idea Lab to organize our product launch!

    View Content
  • Attention Content Marketers & Creatives… You’ll Want to Read This

    Attention Content Marketers & Creatives… You’ll Want to Read This

    For those creative minds, and any marketers involved in the content and campaign production processes – all of our day-to-day lives just got easier.

    Read Article
  • Product Update: Introducing Aprimo Idea Lab Plus More from Distributed Marketing & DAM

    Product Update: Introducing Aprimo Idea Lab Plus More from Distributed Marketing & DAM

    Aprimo is introducing Idea Lab and more in the latest product update!

    Read Article
  • Aprimo Introduces New Capabilities for Content Marketers, Creatives and Agency Partners

    Aprimo Introduces New Capabilities for Content Marketers, Creatives and Agency Partners

    New Idea Lab solution helps marketers move more quickly from ideation to distribution of higher quality content.

    View Content
  • Streamline Your Global Content Marketing Strategy with Aprimo

    Streamline Your Global Content Marketing Strategy with Aprimo

    Content marketing will be critical to bringing these dynamic, personalized conversations to life. Learn how you can streamline your global content marketing strategy with Aprimo.

    View Content
  • Get the advantage with Aprimo – Aprimo Product Overview

    Get the advantage with Aprimo – Aprimo Product Overview

    Learn more about Aprimo's products and how we can help you get the advantage.

    View Content
  • Managing Digital Assets in an Increasingly Distributed World

    Managing Digital Assets in an Increasingly Distributed World

    Studies by management consultants suggest that the typical worker spends 20 percent of their working week laden down by inefficiency. Learn more about how you can manage in this crazy world.

    View Content
  • Aprimo Marketing Productivity – Resource Planning Data Sheet

    Aprimo Marketing Productivity – Resource Planning Data Sheet

    Decrease Time-To-Market with Resource Capacity Management in Aprimo Marketing Productivity

    View Content
  • Get the advantage in retail marketing with Aprimo (One-Pager)

    Get the advantage in retail marketing with Aprimo (One-Pager)

    Content is king in the digital age, yet with never-ending promotions and sales, how do you break through the noise and reach your consumer faster and more efficiently?

    View Content
  • Aprimo Idea Lab Data Sheet

    Aprimo Idea Lab Data Sheet

    Quickly move from ideation to planning, creation, and distribution of marketing campaigns and experiences with Aprimo Idea Lab.

    View Content
  • Mind the Gap 2: Organizational Disruption: the Key to Optimizing Operational Efficiencies Webinar53:37

    Mind the Gap 2: Organizational Disruption: the Key to Optimizing Operational Efficiencies Webinar

    While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities.

    Watch Video
  • Product Update: Latest Enhancements in Marketing Productivity, DAM, and Distributed Marketing

    Product Update: Latest Enhancements in Marketing Productivity, DAM, and Distributed Marketing

    It’s that time again! Here is a list of our latest features and enhancements from the past few months.

    Read Article
  • loading
    Loading More...