Marketing Operations

  • Aprimo Marketing Productivity – Resource Planning Data Sheet

    Aprimo Marketing Productivity – Resource Planning Data Sheet

    Decrease Time-To-Market with Resource Capacity Management in Aprimo Marketing Productivity

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  • Get the advantage in retail marketing with Aprimo (One-Pager)

    Get the advantage in retail marketing with Aprimo (One-Pager)

    Content is king in the digital age, yet with never-ending promotions and sales, how do you break through the noise and reach your consumer faster and more efficiently?

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  • Mind the Gap 2: Organizational Disruption: the Key to Optimizing Operational Efficiencies Webinar53:37

    Mind the Gap 2: Organizational Disruption: the Key to Optimizing Operational Efficiencies Webinar

    While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities.

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  • Product Update: Latest Enhancements in Marketing Productivity, DAM, and Distributed Marketing

    Product Update: Latest Enhancements in Marketing Productivity, DAM, and Distributed Marketing

    It’s that time again! Here is a list of our latest features and enhancements from the past few months.

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  • Marketing Operations in an Age of Disruption – Upcoming Webinar!

    Marketing Operations in an Age of Disruption – Upcoming Webinar!

    The world of marketing is changing and evolving. Read more about Marketing Operations in the age of disruption and register for our upcoming webinar with SiriusDecisions!

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  • Vendor Landscape Marketing Resource Management 2017 [Forrester]

    Vendor Landscape Marketing Resource Management 2017 [Forrester]

    Check out the new marketing resource management vendor landscape from Forrester and see how Aprimo is recognized as a comprehensive end-to-end MRM solution.

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  • Keep your marketing shelves stocked with fresh content [Aprimo for Retail]

    Keep your marketing shelves stocked with fresh content [Aprimo for Retail]

    You know better than most how quickly things change in the retail industry. It’s constantly evolving, which means you are under non-stop pressure to keep up with consumer needs. Aprimo can help.

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  • Aprimo Marketing Productivity2:15

    Aprimo Marketing Productivity

    Aprimo Marketing Productivity provides an intelligent, cloud-based solution to help marketers simplify and automate marketing collaboration. ​ For more Marketing Productivity information: http://bit.

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  • Transforming your organization to deliver a great customer experience [Mind the Gap Series]

    Transforming your organization to deliver a great customer experience [Mind the Gap Series]

    CMOs increasingly understand that accelerating revenue growth is closely tied to delivering an exceptional and consistent customer experience. But what does that entail?

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  • Top Marketing Challenges and How to Solve Them [Mind the Gap Series]

    Top Marketing Challenges and How to Solve Them [Mind the Gap Series]

    With the emergence of new digital technologies, marketers like yourself manage an average of 23 different channels. Learn how you can solve your marketing gaps.

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  • Transform non-working marketing spend into working media and content [Mind the Gap Series]

    Transform non-working marketing spend into working media and content [Mind the Gap Series]

    Marketing expenses fall into two categories – working and non-working marketing spend. Learn how you can transform more of your budget into working spend!

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  • CMOs Budgets Shrinks: 6 Ways To Do More With Less

    CMOs Budgets Shrinks: 6 Ways To Do More With Less

    Gartner’s latest research states that CMO’s budgets have decreased, from about 12.1% of a company’s total operating budget in 2016 to 11.3% in 2017. Here is how you can do more with less!

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  • Global Investment Firm achieves FINRA Compliance with Aprimo

    Global Investment Firm achieves FINRA Compliance with Aprimo

    Marketers face the challenges of engaging and converting new prospects. Financial Services marketers are no exception but also have the additional burden of regulatory compliance.

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  • Bringing Together the 4 Cornerstones of Marketing to Close the Gaps [Mind the Gap Series]

    Bringing Together the 4 Cornerstones of Marketing to Close the Gaps [Mind the Gap Series]

    To close the marketing gaps, you need control over the four cornerstones required for a stable and strong marketing department -- budgets, people, data, and content.

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  • Three Cyber Monday Wins, And One Epic Cyber Monday Fail

    Three Cyber Monday Wins, And One Epic Cyber Monday Fail

    Retail had a great Cyber Monday, but did your company? Find out how you can avoid a Cyber Monday Fail.

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  • Train for The Marketing Marathon with Marketing Operations [Mind the Gap Series]

    Train for The Marketing Marathon with Marketing Operations [Mind the Gap Series]

    As a modern marketer, you have more on your plate than ever before. Not only are you still responsible for print, television, and web campaigns, but your responsibilities today have expanded.

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  • On-Demand Webinar: Mind the Gap – Making Marketing More Productive59:47

    On-Demand Webinar: Mind the Gap – Making Marketing More Productive

    Marketing operations is a growing need for most organizations and the function’s value is increasingly recognized. Watch for more information on how you can make your marketing team more productive!

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  • 5 Things You Gain by Closing the Marketing Operations Gap [Mind the Gap Series]

    5 Things You Gain by Closing the Marketing Operations Gap [Mind the Gap Series]

    Learn more about the 5 things your marketing department will gain when you close your marketing operations gap with technology.

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  • Which-50 Interview: Avoiding the 'Customer Experience Gap' with Tarun Chawla3:55

    Which-50 Interview: Avoiding the 'Customer Experience Gap' with Tarun Chawla

    Aprimo director of product strategy, integrations & BI, Tarun Chawla, discusses how digital asset management helps brands avoid the 'Customer Experience Gap'.

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  • The 2 Biggest Marketing Gaps You Need to Know About [Mind the Gap Series]

    The 2 Biggest Marketing Gaps You Need to Know About [Mind the Gap Series]

    Your marketing department is facing more challenges than ever before and it all boils down to two main areas: Brand Experience & Marketing Operations.

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