Marketing Operations

  • Get Your Creative Grove Back eBook

    Get Your Creative Grove Back eBook

    When teams spend weeks in the abyss of revisions or re-do’s, it’s frustrating and emotionally draining. How can you rise out of this abyss and focus on creating amazing content? Find out in our ebook.

    Read Flipbook
  • Webinar: Optimizing Marketing Operations through Metrics, Measurement, and Technology

    Webinar: Optimizing Marketing Operations through Metrics, Measurement, and Technology

    Register for the webinar to learn how to leverage technology to optimize marketing operations and utilize metrics and measurement to reduce inefficiencies in order to perform smarter marketing.

    Read Article
  • How Marketers Measure Success [Infographic]

    How Marketers Measure Success [Infographic]

    How do marketers measure success? Check out our infographic from our research with Forbes Insights to get a view of the current and future state of agile marketing.

    Read Article
  • On-Demand Webinar w/ Forbes Insights: Winning in 2017 - Why Now's the Time for Marketing Agility53:37

    On-Demand Webinar w/ Forbes Insights: Winning in 2017 - Why Now's the Time for Marketing Agility

    Meet today’s customer: more informed, empowered, and connected than ever before. So how can you make sure you’re always connected to this always-on consumer? Find out in the Winning in 2017 webinar.

    Watch Video
  • Forbes Insights Research Report on the Future of Marketing

    Forbes Insights Research Report on the Future of Marketing

    This combined Forbes and Aprimo study honed in on the current —and future—state of marketing, as well as the agility required to keep pace with the demands of today's consumer.

    Read Flipbook
  • How are you managing marketing mayhem in 2017?

    How are you managing marketing mayhem in 2017?

    Conducted by Aprimo & TopRight Partners, the conclusions from this research will provide insight on how effectively marketing leaders are managing resources, allocating spend, and proving ROI.

    Read Article
  • Nimble & Quick, Agile Marketing Isn’t a Magic Trick

    Nimble & Quick, Agile Marketing Isn’t a Magic Trick

    Articulating the real impact of marketing has challenged marketers for years. Only by taking a holistic approach can marketers overcome the mayhem and generate measurable business results.

    Read Article
  • Compliance: More than a necessary evil

    Compliance: More than a necessary evil

    Many marketers work in industries where their marketing materials need to comply with standards laid down by regulatory bodies. Those marketers have had their share of headaches around compliance.

    Read Article
  • Driving Process Efficiency in Planning, Budgeting and Forecasting [SiriusDecisions]

    Driving Process Efficiency in Planning, Budgeting and Forecasting [SiriusDecisions]

    In this brief, SiriusDecisions presents a three-step process to assess issues in planning, budgeting & forecasting; improve planning activities that commonly underperform; and establish measurements.

    Read Article
  • Digital Darwinism Predicted As Changes in Consumer Behavior Transform Marketing Landscape

    Digital Darwinism Predicted As Changes in Consumer Behavior Transform Marketing Landscape

    The next few years are going to be transformative from a marketing perspective in the financial services sector which will lead to Digital Darwinism, says senior financial marketer, Stephen Ingledew.

    Read Article
  • Aprimo Multimedia Annotations0:43

    Aprimo Multimedia Annotations

    Collaborate and annotate with Aprimo Multimedia Annotations.

    Watch Video
  • Aprimo Marketing Calendar0:57

    Aprimo Marketing Calendar

    A window into your world. Using personalized calendars to provide a real-time view of your marketing.

    Watch Video
  • Aprimo Spend Central0:55

    Aprimo Spend Central

    Plan your budget and spend your budget with full visibility and control of your marketing budget in Spend Central.

    Watch Video
  • Aprimo Task Inbox0:47

    Aprimo Task Inbox

    Get work done with one place for the team to work on project tasks and reviews.

    Watch Video
  • Aprimo Agile Boards0:46

    Aprimo Agile Boards

    Spin plates like a pro... with Agile Boards to give you true agility when managing projects and teams.

    Watch Video
  • Aprimo Digital Job Bag0:53

    Aprimo Digital Job Bag

    It's time to go digital... and store marketing resources in a place that is easy to find and manage.

    Watch Video
  • Aprimo Activity Requests0:55

    Aprimo Activity Requests

    Start work fast with Aprimo Activity Requests

    Watch Video
  • First 90 Days: Marketing Operations Leader [SiriusDecisions]

    First 90 Days: Marketing Operations Leader [SiriusDecisions]

    In this brief, SiriusDecisions outlines a marketing operations leader's key activities for the first 90 days in the role and references relevant SiriusDecisions research to ease the transition.

    Read Article
  • Achieve Marketing Balance with a Solid Plan

    Achieve Marketing Balance with a Solid Plan

    When planning marketing strategy, it’s critical to recognize the importance of this kind of balance – the yin and yang of marketing. Find out how to achieve marketing balance with a solid plan.

    Read Flipbook
  • How Well Do You Know Your Marketing Budget?

    How Well Do You Know Your Marketing Budget?

    If you’re not intimately connected with all the details of your marketing budget, we’ve got some suggestions to help combat three of your top relationship challenges.

    Read Flipbook
  • loading
    Loading More...