Marketing Operations

  • Marketing Data Mayhem: It’s 9 am on Monday, do you know where your marketing data is?

    Marketing Data Mayhem: It’s 9 am on Monday, do you know where your marketing data is?

    One area not talked about much is the everyday struggle and mayhem that organizations and marketing departments have managing their marketing data. Do you know where your marketing data is?

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  • Eliminating Content Review and Approval Bottlenecks

    Eliminating Content Review and Approval Bottlenecks

    Content review and approval processes are a fact of life but they can turn into bottlenecks that significantly delay important marketing projects. Learn how to eliminate these bottlenecks.

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  • What’s Your Marketing Mayhem? How to Overcome Complexity to Meet Customer Expectations Webinar

    What’s Your Marketing Mayhem? How to Overcome Complexity to Meet Customer Expectations Webinar

    Join Aprimo and TopRight Partners on July 24, 2017 as they discuss the Marketing Mayhem survey research report results and key findings from senior level Marketing Operations leaders.

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  • Best Practices for Marketing Operations Implementation & Continuation

    Best Practices for Marketing Operations Implementation & Continuation

    We sat down with to Katie Tierney to gather some practical tips, tricks, and best practices to ensure your Aprimo Marketing Operations implementation starts – and continues – smoothly.

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  • How Well Do You Know Your Marketing Budget? [Infographic]

    How Well Do You Know Your Marketing Budget? [Infographic]

    We’ve got three ways to help you get to know your budget better. An industry-leading marketing operations platform can help you centralize your view, dig into the details and be accountable.

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  • On-Demand Webinar: Optimize Marketing Operations Through Metrics, Measurement, & Technology52:26

    On-Demand Webinar: Optimize Marketing Operations Through Metrics, Measurement, & Technology

    View the on-demand webinar to learn how to leverage technology to optimize marketing operations and utilize metrics and measurement to reduce inefficiencies in order to perform smarter marketing.

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  • How Smart Marketers Leverage Technology to Measure Operational Efficiency

    How Smart Marketers Leverage Technology to Measure Operational Efficiency

    By leveraging technology and using metrics to reduce inefficiencies, marketers can capture clean and meaningful data to optimize marketing operations. Learn more in this blog post from Ed Breault.

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  • Market Smarter with Aprimo Academy

    Market Smarter with Aprimo Academy

    Aprimo Academy is the central school of learning for all Aprimo products. Join us for the upcoming Aprimo Academy bootcamps to market smarter with Aprimo.

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  • Get Your Creative Groove Back eBook

    Get Your Creative Groove Back eBook

    When teams spend weeks in the abyss of revisions or re-do’s, it’s frustrating and emotionally draining. How can you rise out of this abyss and focus on creating amazing content? Find out in our ebook.

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  • How Marketers Measure Success [Infographic]

    How Marketers Measure Success [Infographic]

    How do marketers measure success? Check out our infographic from our research with Forbes Insights to get a view of the current and future state of agile marketing.

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  • On-Demand Webinar w/ Forbes Insights: Winning in 2017 - Why Now's the Time for Marketing Agility53:37

    On-Demand Webinar w/ Forbes Insights: Winning in 2017 - Why Now's the Time for Marketing Agility

    Meet today’s customer: more informed, empowered, and connected than ever before. So how can you make sure you’re always connected to this always-on consumer? Find out in the Winning in 2017 webinar.

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  • Forbes Insights Research Report on the Future of Marketing

    Forbes Insights Research Report on the Future of Marketing

    This combined Forbes and Aprimo study honed in on the current —and future—state of marketing, as well as the agility required to keep pace with the demands of today's consumer.

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  • How are you managing marketing mayhem in 2017?

    How are you managing marketing mayhem in 2017?

    Conducted by Aprimo & TopRight Partners, the conclusions from this research will provide insight on how effectively marketing leaders are managing resources, allocating spend, and proving ROI.

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  • Nimble & Quick, Agile Marketing Isn’t a Magic Trick

    Nimble & Quick, Agile Marketing Isn’t a Magic Trick

    Articulating the real impact of marketing has challenged marketers for years. Only by taking a holistic approach can marketers overcome the mayhem and generate measurable business results.

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  • Compliance: More than a necessary evil

    Compliance: More than a necessary evil

    Many marketers work in industries where their marketing materials need to comply with standards laid down by regulatory bodies. Those marketers have had their share of headaches around compliance.

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  • Driving Process Efficiency in Planning, Budgeting and Forecasting [SiriusDecisions]

    Driving Process Efficiency in Planning, Budgeting and Forecasting [SiriusDecisions]

    In this brief, SiriusDecisions presents a three-step process to assess issues in planning, budgeting & forecasting; improve planning activities that commonly underperform; and establish measurements.

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  • Digital Darwinism Predicted As Changes in Consumer Behavior Transform Marketing Landscape

    Digital Darwinism Predicted As Changes in Consumer Behavior Transform Marketing Landscape

    The next few years are going to be transformative from a marketing perspective in the financial services sector which will lead to Digital Darwinism, says senior financial marketer, Stephen Ingledew.

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  • Aprimo Multimedia Annotations0:43

    Aprimo Multimedia Annotations

    Collaborate and annotate with Aprimo Multimedia Annotations.

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  • Aprimo Marketing Calendar0:57

    Aprimo Marketing Calendar

    A window into your world. Using personalized calendars to provide a real-time view of your marketing.

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  • Aprimo Spend Central0:55

    Aprimo Spend Central

    Plan your budget and spend your budget with full visibility and control of your marketing budget in Spend Central.

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