AT&T Success Story

April 11, 2018

Through regionalized marketing, AT&T Consumer Marketing faced some key challenges with executing effective marketing programs. AT&T Creative Services was feeling the pressure from the ongoing integration of the wired and wireless worlds as well as the economic downturn. Learn how AT&T was able to achieve success by implementing Aprimo to manage their marketing budgets and processes!

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Aprimo Distributed Marketing Recognized as a “Leader” by Independent Research Firm
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Aprimo Idea Lab
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