Bank of America Success Story

November 22, 2016

Bank of America, the nation's leading financial institution, delivers quality services and products to more than 30 million customers. At Bank of America, measuring process improvement is an imperative. Find out how Bank of America used Aprimo Plan & Spend and Marketing Productivity products to market smarter.

Previous Content
The Five Marketing Essentials eBook
The Five Marketing Essentials eBook

Streamline your marketing, move tasks forward and create smarter marketing with marketing operations. Get t...

Next Article
Better, Faster, Smarter: Using Marketing Operations to Power Past Friction
Better, Faster, Smarter: Using Marketing Operations to Power Past Friction

But how do you make a business case for marketing operations? And how do you optimize the software to ensur...