First 90 Days: Marketing Operations Leader [SiriusDecisions]

December 15, 2016

The triage process in a hospital emergency room is a rapid, focused assessment of incoming patients to identify the most urgent cases. Underestimating the severity of a patient’s symptoms may risk his or her health, while overestimating them wastes limited resources.

A new marketing operations leader must assess the key challenges facing the marketing organization, based on the agenda of the CMO and the results of an initial discovery process. He or she must then prioritize areas of initial focus, gain agreement on short- and long-term initiatives, and then take action to address critical issues and opportunities.

In this brief, SiriusDecisions outlines a marketing operations leader’s key activities for the first 90 days in the role and references relevant SiriusDecisions research to ease the transition.

Download the First 90 Days: Marketing Operations Leader brief.

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