Does your marketing calendar resemble a Jackson Pollock painting?
Does your budget look like a black hole – everything is on the “event horizon” and you never know what goes in or out?
Control, in most cases, is an illusion.
Or is it?
We don’t think so.
As a marketer, not only do you face external pressures – consumers controlling their own brand experiences and choices – but internal demands as well, like implementing campaigns faster, and doing more with less while at the same time proving the long-term impact of marketing spend.
We call this the Marketing Mayhem! In today’s competitive environment, it’s challenging to deliver on your brand promise and achieve your Return on Marketing Investment (ROMI) objectives.
The good news is that you can take control of the marketing mayhem. It’s about being agile and having a marketing operations infrastructure that aligns your processes with your strategic focus so you can do what you do best – perform smarter marketing.
Stop the Marketing Mayhem: A Webinar
Watch the insightful on-demand webinar to hear how companies have leveraged marketing operations for success. The discussion will be led by Michael Lummus, Senior Director, Product Marketing & Strategy at Aprimo, and Dave Sutton, President & CEO at TopRight.
In this webinar, you’ll learn more about:
- Improving marketing effectiveness
- Boosting return on investment through analytics and program efficiencies
- Managing the five essentials of marketing: plan, spend, create, distribute, and perform
This post originally appeared on the TopRight blog.
About the Author
Dave Sutton is a global authority today on Transformational Marketing– enabling businesses to reach, connect and engage with customers in a way that gives them a reason to care, a reason to buy, a reason to advocate and, most important of all, a reason to stay. He is the founder of TopRight, LLC– a Transformational Marketing firm that helps companies move to the top right quadrant of their competitive frame, and corner the markets where they choose to compete. TopRight’s 3S Playbook model of the right Story, the right Strategy, and the right Systems turns sales transactions into customer experiences that connect and communicate why you do what you do and what difference it makes for your customers. Follow Dave @TopRightPartner.Follow on Twitter More Content by Dave Sutton