As a trusted household name, Xerox constantly innovates its office and production solutions. Its mission is to make your work work better, regardless of industry. Find out how Xerox utilized Aprimo's Marketing Productivity to help integrate multiple systems and refine its own marketing processes.
Make the most of your “use it or lose it” budget
If you've got some "use it or lose it" funds, think about your 2017 marketing goals and take a look at some...
Other content in this Stream
Get Your Creative Grove Back eBook
When teams spend weeks in the abyss of revisions or re-do’s, it’s frustrating and emotionally draining. How can you rise out of this abyss and focus on creating amazing content? Find out in our ebook.
Webinar: Optimizing Marketing Operations through Metrics, Measurement, and Technology
Register for the webinar to learn how to leverage technology to optimize marketing operations and utilize metrics and measurement to reduce inefficiencies in order to perform smarter marketing.
How Marketers Measure Success [Infographic]
How do marketers measure success? Check out our infographic from our research with Forbes Insights to get a view of the current and future state of agile marketing.
On-Demand Webinar w/ Forbes Insights: Winning in 2017 - Why Now's the Time for Marketing Agility
Meet today’s customer: more informed, empowered, and connected than ever before. So how can you make sure you’re always connected to this always-on consumer? Find out in the Winning in 2017 webinar.
Forbes Insights Research Report on the Future of Marketing
This combined Forbes and Aprimo study honed in on the current —and future—state of marketing, as well as the agility required to keep pace with the demands of today's consumer.
How are you managing marketing mayhem in 2017?
Conducted by Aprimo & TopRight Partners, the conclusions from this research will provide insight on how effectively marketing leaders are managing resources, allocating spend, and proving ROI.
Nimble & Quick, Agile Marketing Isn’t a Magic Trick
Articulating the real impact of marketing has challenged marketers for years. Only by taking a holistic approach can marketers overcome the mayhem and generate measurable business results.
Compliance: More than a necessary evil
Many marketers work in industries where their marketing materials need to comply with standards laid down by regulatory bodies. Those marketers have had their share of headaches around compliance.
Driving Process Efficiency in Planning, Budgeting and Forecasting [SiriusDecisions]
In this brief, SiriusDecisions presents a three-step process to assess issues in planning, budgeting & forecasting; improve planning activities that commonly underperform; and establish measurements.
Digital Darwinism Predicted As Changes in Consumer Behavior Transform Marketing Landscape
The next few years are going to be transformative from a marketing perspective in the financial services sector which will lead to Digital Darwinism, says senior financial marketer, Stephen Ingledew.
Aprimo Multimedia Annotations
Collaborate and annotate with Aprimo Multimedia Annotations.
Aprimo Marketing Calendar
A window into your world. Using personalized calendars to provide a real-time view of your marketing.
Aprimo Spend Central
Plan your budget and spend your budget with full visibility and control of your marketing budget in Spend Central.
Aprimo Task Inbox
Get work done with one place for the team to work on project tasks and reviews.
Aprimo Agile Boards
Spin plates like a pro... with Agile Boards to give you true agility when managing projects and teams.
Aprimo Digital Job Bag
It's time to go digital... and store marketing resources in a place that is easy to find and manage.
Aprimo Activity Requests
Start work fast with Aprimo Activity Requests
First 90 Days: Marketing Operations Leader [SiriusDecisions]
In this brief, SiriusDecisions outlines a marketing operations leader's key activities for the first 90 days in the role and references relevant SiriusDecisions research to ease the transition.
Achieve Marketing Balance with a Solid Plan
When planning marketing strategy, it’s critical to recognize the importance of this kind of balance – the yin and yang of marketing. Find out how to achieve marketing balance with a solid plan.
How Well Do You Know Your Marketing Budget?