Want better results from your channel marketing? Measure your channel activities.

April 4, 2017

What's happening with your marketing? If you can’t measure channel activity, you don’t know.

Without some level of control and visibility into your channel activity, your brand may be investing in unsuccessful marketing tactics. And without the data to provide actionable insights into what works and what doesn’t, your brand continues a cycle of ineffective—and costly—channel strategies.

To embrace a strategy that works, don’t rely partners to provide the data you need. They’re busy running their own businesses and dealing with handfuls of vendors. Instead, take action to get visibility and control into your distributed sales model. It’s your money, your investment, your brand.

To maximize your channel investments, you must measure results… and make the process ridiculously easy for your partners. This short guide outlines what you can do to add this business intelligence to your distributed sales model.

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