Press & Media

  • How Do Marketers Best Measure ROI? [Which-50]

    How Do Marketers Best Measure ROI? [Which-50]

    Simple conversion rates are not enough to measure true marketing return on investment, says Aprimo’s CPO, Kevin Souers, suggesting marketers instead map out the entire customer journey.

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  • 3 Marketing Tech Trends Every Executive Should Consider

    3 Marketing Tech Trends Every Executive Should Consider

    Marketing technology never stands still. As marketing channels continue to explode and technology advances at breakneck speed, marketing leaders struggle to keep pace. Find out the 3 trends to watch.

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  • Aprimo Appoints New Business Development Director for Southern Europe

    Aprimo Appoints New Business Development Director for Southern Europe

    Aprimo has further underlined its ambitions for significant market expansion in Europe with the appointment of a new Business Development Director for Southern Europe.

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  • Marketing Tech Lessons from this Year's MarTech 'Stackies" Winners [Velocitize]

    Marketing Tech Lessons from this Year's MarTech 'Stackies" Winners [Velocitize]

    At the 2017 MarTech Conference, 6 companies were awarded “Stackie” awards for their marketing “stack” — the integrated system of tools and technologies that powers the marketing of an organization.

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  • Maximise your ROI on Channel Marketing [Digital Marketing Magazine]

    Maximise your ROI on Channel Marketing [Digital Marketing Magazine]

    If your organisation has a distributed sales model, you know how integral channel partners can be to your continued success. You also know how difficult it can be to engage and enable partners.

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  • Aprimo Boosts Digital Transformation for Financial Services Marketers [MarTech Advisor]

    Aprimo Boosts Digital Transformation for Financial Services Marketers [MarTech Advisor]

    To satisfy growing demand among financial marketers for agile, cloud-based solutions, Aprimo today announced enhanced benefits now available through its platform on Microsoft Azure.

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  • Aprimo Accelerates Digital Transformation for Financial Services Marketers on Microsoft Azure

    Aprimo Accelerates Digital Transformation for Financial Services Marketers on Microsoft Azure

    The global scale and security of Microsoft Azure allows Aprimo’s financial services customers to fuel digital transformation initiatives to move marketing operations to the cloud.

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  • Aprimo Brings Innovation to the Next Level with Product Updates to Equip Marketers with the “Aprimo Advantage”

    Aprimo Brings Innovation to the Next Level with Product Updates to Equip Marketers with the “Aprimo Advantage”

    Aprimo announced today its continued mission to empower marketers with the solutions they need to bridge art and science with the addition of several product innovations.

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  • MarTech Conference: The 2017 Stackies and Hackies Winners [MarTech Today]

    MarTech Conference: The 2017 Stackies and Hackies Winners [MarTech Today]

    The third annual Stackies Awards announced six winners Tuesday night at the opening night of Third Door Media’s MarTech Conference, now taking place in San Francisco. Check out Aprimo's winning Stack!

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  • Aprimo Announces New Cloud-Based Campaign Management Solution

    Aprimo Announces New Cloud-Based Campaign Management Solution

    Aprimo announces the launch of its next-generation campaign management solution, Aprimo Campaign, enabling users to leverage data where it’s located and manage distribution across marketing channels.

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  • Aprimo Unveils New Distributed Marketing Capabilities

    Aprimo Unveils New Distributed Marketing Capabilities

    Aprimo, a leading global provider of marketing operations, today announced significant enhancements to its through-channel marketing automation (TCMA) platform, Distributed Marketing.

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  • VIDEO: CMOs Should Speak The Language Of Business, Says Aprimo CEO [Which-50]

    VIDEO: CMOs Should Speak The Language Of Business, Says Aprimo CEO [Which-50]

    During a visit to Australia, Stammen told Which-50 that the demands for ROI, complexity of marketing and need to manage many channels, means that marketers needed to speak the language of business.

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  • Energise Your Partner Channel With Strong Marketing Support [Which-50]

    Energise Your Partner Channel With Strong Marketing Support [Which-50]

    Going local with your marketing via your partner channel ensures that it aligns to the way consumers want to shop and spend. Learn more about how to market through your channel partners.

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  • Aprimo Appoints New Regional Manager for Australia

    Aprimo Appoints New Regional Manager for Australia

    Aprimo appoints Steve Beards as the new regional manager for Australia. The proven sales and business leader will head Aprimo's strategic business development initiative in APAC.

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  • 7 Takeaways From Aprimo's ADAM Software Buy [CMSWire]

    7 Takeaways From Aprimo's ADAM Software Buy [CMSWire]

    Aprimo’s acquisition of ADAM Software came as no surprise to anyone who follows the DAM market. If you are wondering what this deal means to you and the market, here are 7 things you should know.

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  • Marketers Can Secure A Bigger Budget By Proving ROI [Which-50]

    Marketers Can Secure A Bigger Budget By Proving ROI [Which-50]

    Marketers say measuring return on investment is at the top of their agenda, but almost four out of five admit they are not doing it successfully.

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  • Agile Marketing: What’s the Appeal? [Digital Marketing Magazine]

    Agile Marketing: What’s the Appeal? [Digital Marketing Magazine]

    Agility. It’s a word in every modern marketer’s vocabulary. But what exactly does marketing agility mean? Find out in this article by our own Jon Williams on digitalmarketingmagazine.co.uk.

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  • Aprimo Acquires ADAM Software [Financial IT]

    Aprimo Acquires ADAM Software [Financial IT]

    Aprimo, marketing operations pioneer and category leader, announced it has acquired ADAM Software, a leading global provider of enterprise-class Digital Asset Management (DAM) software solutions.

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  • Aprimo’s Acquisition Of ADAM Software Signals Market Consolidation [Forrester]

    Aprimo’s Acquisition Of ADAM Software Signals Market Consolidation [Forrester]

    Aprimo snatched up ADAM Software, which bolsters Aprimo’s digital asset management (DAM) capabilities. What does Aprimo’s acquisition of ADAM mean for the market? Find out in this blog by Nick Barber.

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  • Aprimo adds digital asset management with ADAM acquisition [Martech Today]

    Aprimo adds digital asset management with ADAM acquisition [Martech Today]

    With the new purchase, marketing operations platform Aprimo boosts its content capabilities as a ‘prep before execution’ tool. Learn more in this article from Martech Today.

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