Press & Media

  • How to Design the Right KPIs to Enable Performance-Driven B2B Marketing [MarTech Advisor]

    How to Design the Right KPIs to Enable Performance-Driven B2B Marketing [MarTech Advisor]

    For every marketing activity, there must be a way to measure its purpose and success rate. Even if such metrics show limited accomplishments, they also can point to inefficiencies.

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  • Why GDPR creates a "vicious circle" for marketers [cloudpro.co.uk]

    Why GDPR creates a "vicious circle" for marketers [cloudpro.co.uk]

    Customers will control the forthcoming trust economy, predict Aprimo

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  • Aprimo Announces 2018 APEX Award Winners at its Annual Sync Conference

    Aprimo Announces 2018 APEX Award Winners at its Annual Sync Conference

    Leading brands including CenturyLink, The Home Depot, Accenture, Sage and Delaware Digital, among others, honored for accelerating digital transformation at recent Aprimo Sync in London and Chicago

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  • Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

    Research Wave Digital Asset Management for Customer Experience, 2018 [Forrester]

    The Digital Asset Management market is growing because more Application Development and Delivery professionals see content organization and delivery as a way to address their top challenges.

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  • Independent Research Firm Identifies Aprimo as a “Leader” in Digital Asset Management

    Independent Research Firm Identifies Aprimo as a “Leader” in Digital Asset Management

    Aprimo stands out with a strong, scalable platform, according to reference customers, and has achieved the highest score possible in 19 criteria.

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  • 25 Content Marketing Thought Leaders You Should be Paying Attention To [Relevance]

    25 Content Marketing Thought Leaders You Should be Paying Attention To [Relevance]

    Our Vice President of Marketing was recently recognized as one of the 25 Content Marketing Thought Leaders You Should be Paying Attention To by Relevance Content Promotion News & Insights.

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  • Does Marketing Automation have a Reporting Problem? [MarTech Advisor]

    Does Marketing Automation have a Reporting Problem? [MarTech Advisor]

    While marketing automation undoubtedly changed the game for marketers and marketing, is it evolving at the pace of marketing? Our VP of Marketing, Ed Breault talks about it along with other CMOs.

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  • Aprimo Distributed Marketing Recognized as a “Leader” by Independent Research Firm

    Aprimo Distributed Marketing Recognized as a “Leader” by Independent Research Firm

    Marketing operations and channel marketing technology acknowledged as top ranked company with highest scores in Current Offering and Strategy categories

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  • Aprimo Introduces New Capabilities for Content Marketers, Creatives and Agency Partners

    Aprimo Introduces New Capabilities for Content Marketers, Creatives and Agency Partners

    New Idea Lab solution helps marketers move more quickly from ideation to distribution of higher quality content.

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  • Aprimo Reports Significant Growth in 2017, Doubles New Customer Base

    Aprimo Reports Significant Growth in 2017, Doubles New Customer Base

    The company's best-in-class offerings answered marketers' biggest 2017 challenges

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  • The Two Biggest Gaps Every Marketer Must Address in 2018 [MarTech Advisor]

    The Two Biggest Gaps Every Marketer Must Address in 2018 [MarTech Advisor]

    Today’s marketers and marketing departments are faced with more challenges than ever before, especially when it comes to brand experience and marketing operations.

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  • NRF 2018: Where Microsoft partners bring intelligent retail [Microsoft]

    NRF 2018: Where Microsoft partners bring intelligent retail [Microsoft]

    Microsoft is teaming up with their top partners at the upcoming National Retail Federation's annual trade show in New York City!

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  • Aprimo to Exhibit Alongside Microsoft at NRF 2018 Retail’s Big Show

    Aprimo to Exhibit Alongside Microsoft at NRF 2018 Retail’s Big Show

    Aprimo has announced its presence at NRF 2018 Retail’s Big Show in New York City from January 14-16 with Microsoft

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  • Anurag Harsh Joins IPsoft; Aprimo Adds Mark Fera; Matt Knust Joins Aki Technologies [Adotas]

    Anurag Harsh Joins IPsoft; Aprimo Adds Mark Fera; Matt Knust Joins Aki Technologies [Adotas]

    “Aprimo’s leading position as a global pioneer in cloud based, digital marketing operations is a testament to our client’s success,” said Mark Fera, Aprimo Senior Vice President of Industry Solutions.

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  • Decoding “Retail Transformation” at NRF 2018 [Microsoft]

    Decoding “Retail Transformation” at NRF 2018 [Microsoft]

    A look into Aprimo's upcoming attendance at NRF with Microsoft!

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  • Aprimo Evolves Marketing Productivity Solution with New Intelligent Capabilities

    Aprimo Evolves Marketing Productivity Solution with New Intelligent Capabilities

    Workflow enhancements strengthen Aprimo’s best-of-breed portfolio to help marketers simplify and automate marketing collaboration

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  • Aprimo Among Vendors Included in Marketing Resource Management (MRM) Landscape by Independent Research Firm

    Aprimo Among Vendors Included in Marketing Resource Management (MRM) Landscape by Independent Research Firm

    Strong capabilities across all 8 categories and noted for “enterprise breadth and depth of its scalable and modular MRM offering"

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  • The Monday Stack: Aprimo Stakes Out its Cloud [DMN]

    The Monday Stack: Aprimo Stakes Out its Cloud [DMN]

    Recap with Aprimo and DMNews on the DMA &Then Conference and Aprimo's cloud announcement.

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  • Aprimo Announces 2017 APEX Award Winners at its Annual Sync Conference

    Aprimo Announces 2017 APEX Award Winners at its Annual Sync Conference

    AT&T, delaware digital, Dick’s Sporting Goods, Franklin Templeton Investments, OppenheimerFunds, Philips, and TD Ameritrade honored for driving marketing excellence

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  • Aprimo Advances its Distributed Marketing Platform with Robust Local Digital Advertising Engine and Lead Nurture Enhancements

    Aprimo Advances its Distributed Marketing Platform with Robust Local Digital Advertising Engine and Lead Nurture Enhancements

    New capabilities give global brands the advantage to automate local advertising and lead nurture campaigns throughout the buyer’s journey for world-class scalability and efficiency

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