Press & Media

  • Aprimo Announces 2017 APEX Award Winners at its Annual Sync Conference

    Aprimo Announces 2017 APEX Award Winners at its Annual Sync Conference

    AT&T, delaware digital, Dick’s Sporting Goods, Franklin Templeton Investments, OppenheimerFunds, Philips, and TD Ameritrade honored for driving marketing excellence

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  • Aprimo Advances its Distributed Marketing Platform with Robust Local Digital Advertising Engine and Lead Nurture Enhancements

    Aprimo Advances its Distributed Marketing Platform with Robust Local Digital Advertising Engine and Lead Nurture Enhancements

    New capabilities give global brands the advantage to automate local advertising and lead nurture campaigns throughout the buyer’s journey for world-class scalability and efficiency

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  • Customer Experience Is a Cross-Organizational Function [CMSWire]

    Customer Experience Is a Cross-Organizational Function [CMSWire]

    Organizations striving to deliver exceptional digital customer experiences often forget to clean up their own house first.

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  • Aprimo Announces Further Innovation in AI and Ecosystem Integrations for Digital Asset Management Platform

    Aprimo Announces Further Innovation in AI and Ecosystem Integrations for Digital Asset Management Platform

    Category-leading DAM solution offers enhanced AI-powered auto-tagging, providing marketers instant value and full support in the cloud

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  • Aprimo’s Director of Financial Services Solutions Discusses How to Balance Agile and Compliant Marketing

    Aprimo’s Director of Financial Services Solutions Discusses How to Balance Agile and Compliant Marketing

    Jonathan Fiur, Director of Financial Services Solutions at Aprimo, explored how marketers in the financial services segment can discover the optimal balance between agility and compliance.

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  • Aprimo: Marketing Operations Technology and Digital Asset Management [MarTech.Zone]

    Aprimo: Marketing Operations Technology and Digital Asset Management [MarTech.Zone]

    Kevin Souers, CPO of Aprimo, sits down with Douglas Karr of MarTech.Zone to discuss the world of marketing operations and digital asset management.

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  • Aprimo Puts ADAM DAM Acquisition in the Cloud [CMS Wire]

    Aprimo Puts ADAM DAM Acquisition in the Cloud [CMS Wire]

    Aprimo has rolled out a new Software-as-a-Service application that has reimagined ADAM for the Aprimo platform as well as added new scale, heft and functions to the product line up.

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  • Aprimo and ADAM: Digital Asset Management for the Customer Journey [MarTech]

    Aprimo and ADAM: Digital Asset Management for the Customer Journey [MarTech]

    Aprimo, marketing operations platform, announced the addition of ADAM Digital Asset Management software to its cloud-based offerings.

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  • Aprimo Launches SaaS Version of Category-Leading Digital Asset Management Solution [MarTechSeries]

    Aprimo Launches SaaS Version of Category-Leading Digital Asset Management Solution [MarTechSeries]

    Aprimo, the global provider of marketing operations technology and digital asset management solutions, announced the full SaaS (Software as a Service) offering of its category-leading DAM.

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  • Aprimo Launches Its Digital Asset Management in the Cloud [DestinationCRM.com]

    Aprimo Launches Its Digital Asset Management in the Cloud [DestinationCRM.com]

    The software-as-a-service solution promises faster, more robust DAM deployments and lower total costs of ownership.

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  • Aprimo Launches SaaS Version of Category-Leading Digital Asset Management Solution

    Aprimo Launches SaaS Version of Category-Leading Digital Asset Management Solution

    The cloud delivers the industry’s most comprehensive enterprise-grade solution to offer customers sophistication and scalability for unprecedented user experiences .

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  • Channel Marketing: Why ‘Engage and Empower’ Partner Strategies Outperform ‘Pamper and Pressure’ Tactics [Channel Marketer Report]

    Channel Marketing: Why ‘Engage and Empower’ Partner Strategies Outperform ‘Pamper and Pressure’ Tactics [Channel Marketer Report]

    If your organization has a distributed sales model, you know how integral channel partners can be to your growth and continued success.

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  • SEO, SEM Rule Retailers' Marketing Budgets [TechNewsWorld]

    SEO, SEM Rule Retailers' Marketing Budgets [TechNewsWorld]

    Retailers have been focusing on technologies to measure and assess customer response, and have been using the data they produce to drive e-commerce decisions.

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  • Aprimo Identifies Five Essentials For Organizations to Avoid Marketing Operations Mayhem in Latest Report

    Aprimo Identifies Five Essentials For Organizations to Avoid Marketing Operations Mayhem in Latest Report

    Through their latest report, Aprimo and TopRight have identified new and effective ways to drive behavior correlated with five essential marketing areas - plan, spend, create, distribute and perform.

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  • How Aprimo hopes to help marketers tackle distribution of content, funds and data [CMO.com.au]

    How Aprimo hopes to help marketers tackle distribution of content, funds and data [CMO.com.au]

    Kevin Souers, Chief Product Officer at Aprimo, explains how the new-look Aprimo brand is looking to etch a position in the convoluted martech lumascape in this piece from CMO.com.au.

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  • Video: How Customer Experience Is Impacting Marketing [Which-50]

    Video: How Customer Experience Is Impacting Marketing [Which-50]

    Leading organisations are embracing customer experience and implementing significant operational changes to deliver good CX, according to Ed Breault VP, Marketing & Industry Solutions.

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  • Video: How Data Can Drive Organisational Change [Which-50]

    Video: How Data Can Drive Organisational Change [Which-50]

    Aprimo’s Chief Product Officer, Kevin Souers, insists that using customer stories told via underlying sales and marketing data are key to driving cultural change.

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  • How Do Marketers Best Measure ROI? [Which-50]

    How Do Marketers Best Measure ROI? [Which-50]

    Simple conversion rates are not enough to measure true marketing return on investment, says Aprimo’s CPO, Kevin Souers, suggesting marketers instead map out the entire customer journey.

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  • 3 Marketing Tech Trends Every Executive Should Consider [MarTech Advisor]

    3 Marketing Tech Trends Every Executive Should Consider [MarTech Advisor]

    Marketing technology never stands still. As marketing channels continue to explode and technology advances at breakneck speed, marketing leaders struggle to keep pace. Find out the 3 trends to watch.

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  • Aprimo Appoints New Business Development Director for Southern Europe

    Aprimo Appoints New Business Development Director for Southern Europe

    Aprimo has further underlined its ambitions for significant market expansion in Europe with the appointment of a new Business Development Director for Southern Europe.

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