Press & Media

  • Aprimo Acquires ADAM Software to Enhance its DAM Strength [CMS Wire]

    Aprimo Acquires ADAM Software to Enhance its DAM Strength [CMS Wire]

    Aprimo, which reclaimed its brand identity after five years of ownership by Teradata, today addressed gaps in its marketing suite by acquiring ADAM Software, a digital asset management (DAM) vendor.

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  • Aprimo Acquires ADAM Software, Bringing Best in Class Digital Asset Management to Marketing Operations

    Aprimo Acquires ADAM Software, Bringing Best in Class Digital Asset Management to Marketing Operations

    Aprimo, marketing operations pioneer and category leader, announced today it has acquired ADAM Software, a leading global provider of enterprise-class Digital Asset Management software solutions.

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  • YBS Group Deploys Aprimo Across All Product Development, Marketing and e-Commerce Functions

    YBS Group Deploys Aprimo Across All Product Development, Marketing and e-Commerce Functions

    Yorkshire Building Society (YBS), the UK’s second largest building society, is reaping the benefits of a new automated approach to marketing operations following its selection of Aprimo.

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  • Businesses Far Behind on Agile Marketing [DMN]

    Businesses Far Behind on Agile Marketing [DMN]

    The study with Forbes Insights, asked marketers for their opinions about agile marketing and the state of their operations. Three out of four said “agility of Marketing Operations" was a challenge.

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  • Report: More Organizations are Embracing Agile Marketing Strategies [KoMarketing]

    Report: More Organizations are Embracing Agile Marketing Strategies [KoMarketing]

    A number of companies are turning to agile marketing strategies to resonate with their customers and drive results, according to The “Future of Marketing” report from Forbes Insights and Aprimo.

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  • How Companies Plan to Boost Marketing Agility [Marketing Charts]

    How Companies Plan to Boost Marketing Agility [Marketing Charts]

    More marketers consider technology (45%) to be critical to agile marketing success than do process and organization (33%), according to a report from Aprimo and Forbes Insights.

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  • Half of marketers believe bureaucracy impedes their success [B2B Marketing]

    Half of marketers believe bureaucracy impedes their success [B2B Marketing]

    Some 47% of marketers believe bureaucracy is hampering the agility of their marketing operations, according to a report by Aprimo and Forbes. Learn more in this article from B2B Marketing.

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  • Aprimo and Forbes Insights Team Up to Survey Global Marketing Leaders About the Future of Marketing

    Aprimo and Forbes Insights Team Up to Survey Global Marketing Leaders About the Future of Marketing

    Forbes Insights teamed up with Aprimo, a leading marketing operations software providers, to conduct a major global survey of marketing leaders on the Future of Marketing.

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  • Aprimo gets back on its feet with first major platform update since Teradata spinoff [MarTech Today]

    Aprimo gets back on its feet with first major platform update since Teradata spinoff [MarTech Today]

    This week, the Chicago-based Aprimo announced its first major platform update since it split from Teradata. The updates point toward Aprimo’s intentions as an independent company.

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  • Aprimo Announces Updated SaaS Platform for Full Connectivity and Visibility into the Entire Marketing Ecosystem

    Aprimo Announces Updated SaaS Platform for Full Connectivity and Visibility into the Entire Marketing Ecosystem

    Aprimo announced significant updates to its SaaS platform, including a new integration framework that enables customers to more efficiently connect their entire marketing ecosystem at scale.

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  • Stephen Ingledew - Digital Darwinist [Digital IQ]

    Stephen Ingledew - Digital Darwinist [Digital IQ]

    Stephen Inglewdew discusses marketing challenges, "Digital Darwinism," agile marketing and how technology, like Aprimo, can help drive digital transformation.

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  • Digital Darwinism Predicted As Changes in Consumer Behaviour Transform Marketing Landscape [Financial IT]

    Digital Darwinism Predicted As Changes in Consumer Behaviour Transform Marketing Landscape [Financial IT]

    The next few years are going to be transformative from a marketing perspective – partly driven by a new generation of marketing technologies but also continual changes in consumer behaviour.

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  • Why this Chicago company decided to rebuild its culture from scratch [Built in Chicago]

    Why this Chicago company decided to rebuild its culture from scratch [Built in Chicago]

    When Chicago adtech provider Revenew merged with TMA and relaunched as Aprimo this summer, the combined entity’s new leadership decided to build an entirely new company culture from scratch.

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  • Why Do Public Companies Jump To Private Equity Firms? [AdExchanger]

    Why Do Public Companies Jump To Private Equity Firms? [AdExchanger]

    What really happens during – and after – a private equity (PE) investment? While the experiences vary, one thing is certain: PE interest in advertising and marketing tech isn’t letting up.

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  • Free of Teradata, Aprimo Is Back and Poised for Growth [CMS Wire]

    Free of Teradata, Aprimo Is Back and Poised for Growth [CMS Wire]

    Chicago-based Aprimo is getting new life under an old name — and refocusing on its mission to "help CMOs be smarter marketers and raise their value inside their organizations."

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  • Aprimo Accelerates Customer Innovation Program that Will Usher in a New Era of Marketing Operations

    Aprimo Accelerates Customer Innovation Program that Will Usher in a New Era of Marketing Operations

    As a result of its Customer Innovation Initiative, which launched in the fall, Aprimo has committed to delivering more than 300 unique customer-identified enhancements throughout 2017.

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  • Do CMOs understand what makes creative customer experiences? [ITProPortal]

    Do CMOs understand what makes creative customer experiences? [ITProPortal]

    The challenge facing all enterprises is to create and maintain the best consumer experience in a digital landscape. Whilst the customer’s experience changes, the fundamentals of marketing haven’t.

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  • Do organisations understand CX marketing operations?

    Do organisations understand CX marketing operations?

    For organisations of all types, the migration towards digital marketing operations offers a host of opportunities and threats – the winners will be those that best understand the technology landscape.

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  • Aprimo Launches Marketing Operations Platform on Microsoft Azure

    Aprimo Launches Marketing Operations Platform on Microsoft Azure

    Aprimo, the global marketing operations management software leader, today announced that the Aprimo platform is now live and available to customers worldwide on the Microsoft Azure cloud platform.

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  • Aprimo Delivers Complete Global Marketing Operations Solution In The Cloud

    Aprimo Delivers Complete Global Marketing Operations Solution In The Cloud

    Aprimo, the company that pioneered marketing operations management software, today launched its newly re-established brand identity and go-forward business strategy at DMA &Then.

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