Press Releases

View the latest press releases from Aprimo

  • Aprimo Evolves Marketing Productivity Solution with New Intelligent Capabilities

    Aprimo Evolves Marketing Productivity Solution with New Intelligent Capabilities

    Workflow enhancements strengthen Aprimo’s best-of-breed portfolio to help marketers simplify and automate marketing collaboration

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  • Aprimo Among Vendors Included in Marketing Resource Management (MRM) Landscape by Independent Research Firm

    Aprimo Among Vendors Included in Marketing Resource Management (MRM) Landscape by Independent Research Firm

    Strong capabilities across all 8 categories and noted for “enterprise breadth and depth of its scalable and modular MRM offering"

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  • Aprimo Announces 2017 APEX Award Winners at its Annual Sync Conference

    Aprimo Announces 2017 APEX Award Winners at its Annual Sync Conference

    AT&T, delaware digital, Dick’s Sporting Goods, Franklin Templeton Investments, OppenheimerFunds, Philips, and TD Ameritrade honored for driving marketing excellence

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  • Aprimo Advances its Distributed Marketing Platform with Robust Local Digital Advertising Engine and Lead Nurture Enhancements

    Aprimo Advances its Distributed Marketing Platform with Robust Local Digital Advertising Engine and Lead Nurture Enhancements

    New capabilities give global brands the advantage to automate local advertising and lead nurture campaigns throughout the buyer’s journey for world-class scalability and efficiency

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  • Aprimo Announces Further Innovation in AI and Ecosystem Integrations for Digital Asset Management Platform

    Aprimo Announces Further Innovation in AI and Ecosystem Integrations for Digital Asset Management Platform

    Category-leading DAM solution offers enhanced AI-powered auto-tagging, providing marketers instant value and full support in the cloud

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  • Aprimo Launches SaaS Version of Category-Leading Digital Asset Management Solution

    Aprimo Launches SaaS Version of Category-Leading Digital Asset Management Solution

    The cloud delivers the industry’s most comprehensive enterprise-grade solution to offer customers sophistication and scalability for unprecedented user experiences .

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  • Aprimo Identifies Five Essentials For Organizations to Avoid Marketing Operations Mayhem in Latest Report

    Aprimo Identifies Five Essentials For Organizations to Avoid Marketing Operations Mayhem in Latest Report

    Through their latest report, Aprimo and TopRight have identified new and effective ways to drive behavior correlated with five essential marketing areas - plan, spend, create, distribute and perform.

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  • Aprimo Appoints New Business Development Director for Southern Europe

    Aprimo Appoints New Business Development Director for Southern Europe

    Aprimo has further underlined its ambitions for significant market expansion in Europe with the appointment of a new Business Development Director for Southern Europe.

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  • Aprimo Accelerates Digital Transformation for Financial Services Marketers on Microsoft Azure

    Aprimo Accelerates Digital Transformation for Financial Services Marketers on Microsoft Azure

    The global scale and security of Microsoft Azure allows Aprimo’s financial services customers to fuel digital transformation initiatives to move marketing operations to the cloud.

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  • Aprimo Brings Innovation to the Next Level with Product Updates to Equip Marketers with the “Aprimo Advantage”

    Aprimo Brings Innovation to the Next Level with Product Updates to Equip Marketers with the “Aprimo Advantage”

    Aprimo announced today its continued mission to empower marketers with the solutions they need to bridge art and science with the addition of several product innovations.

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  • Aprimo Announces New Cloud-Based Campaign Management Solution

    Aprimo Announces New Cloud-Based Campaign Management Solution

    Aprimo announces the launch of its next-generation campaign management solution, Aprimo Campaign, enabling users to leverage data where it’s located and manage distribution across marketing channels.

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  • Aprimo Unveils New Distributed Marketing Capabilities

    Aprimo Unveils New Distributed Marketing Capabilities

    Aprimo, a leading global provider of marketing operations, today announced significant enhancements to its through-channel marketing automation (TCMA) platform, Distributed Marketing.

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  • Aprimo Appoints New Regional Manager for Australia

    Aprimo Appoints New Regional Manager for Australia

    Aprimo appoints Steve Beards as the new regional manager for Australia. The proven sales and business leader will head Aprimo's strategic business development initiative in APAC.

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  • Aprimo Acquires ADAM Software, Bringing Best in Class Digital Asset Management to Marketing Operations

    Aprimo Acquires ADAM Software, Bringing Best in Class Digital Asset Management to Marketing Operations

    Aprimo, marketing operations pioneer and category leader, announced today it has acquired ADAM Software, a leading global provider of enterprise-class Digital Asset Management software solutions.

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  • Aprimo Publishes new eBook: Get Your Creative Groove Back, Highlighting Benefits of Strategic Application of Marketing Operations Platforms

    Aprimo Publishes new eBook: Get Your Creative Groove Back, Highlighting Benefits of Strategic Application of Marketing Operations Platforms

    For first-time users, digital marketing operations platforms can be life-changing, freeing them from administrative drudgery & enabling them to focus on the creative aspects of their jobs.

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  • YBS Group Deploys Aprimo Across All Product Development, Marketing and e-Commerce Functions

    YBS Group Deploys Aprimo Across All Product Development, Marketing and e-Commerce Functions

    Yorkshire Building Society (YBS), the UK’s second largest building society, is reaping the benefits of a new automated approach to marketing operations following its selection of Aprimo.

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  • Aprimo and Forbes Insights Team Up to Survey Global Marketing Leaders About the Future of Marketing

    Aprimo and Forbes Insights Team Up to Survey Global Marketing Leaders About the Future of Marketing

    Forbes Insights teamed up with Aprimo, a leading marketing operations software providers, to conduct a major global survey of marketing leaders on the Future of Marketing.

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  • Aprimo Announces Updated SaaS Platform for Full Connectivity and Visibility into the Entire Marketing Ecosystem

    Aprimo Announces Updated SaaS Platform for Full Connectivity and Visibility into the Entire Marketing Ecosystem

    Aprimo announced significant updates to its SaaS platform, including a new integration framework that enables customers to more efficiently connect their entire marketing ecosystem at scale.

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  • Aprimo Accelerates Customer Innovation Program that Will Usher in a New Era of Marketing Operations

    Aprimo Accelerates Customer Innovation Program that Will Usher in a New Era of Marketing Operations

    As a result of its Customer Innovation Initiative, which launched in the fall, Aprimo has committed to delivering more than 300 unique customer-identified enhancements throughout 2017.

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  • Do organisations understand CX marketing operations?

    Do organisations understand CX marketing operations?

    For organisations of all types, the migration towards digital marketing operations offers a host of opportunities and threats – the winners will be those that best understand the technology landscape.

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