Press Releases

View the latest press releases from Aprimo

  • Aprimo Announces 2018 APEX Award Winners at its Annual Sync Conference

    Aprimo Announces 2018 APEX Award Winners at its Annual Sync Conference

    Leading brands including CenturyLink, The Home Depot, Accenture, Sage and Delaware Digital, among others, honored for accelerating digital transformation at recent Aprimo Sync in London and Chicago

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  • Independent Research Firm Identifies Aprimo as a “Leader” in Digital Asset Management

    Independent Research Firm Identifies Aprimo as a “Leader” in Digital Asset Management

    Aprimo stands out with a strong, scalable platform, according to reference customers, and has achieved the highest score possible in 19 criteria.

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  • Aprimo Distributed Marketing Recognized as a “Leader” by Independent Research Firm

    Aprimo Distributed Marketing Recognized as a “Leader” by Independent Research Firm

    Marketing operations and channel marketing technology acknowledged as top ranked company with highest scores in Current Offering and Strategy categories

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  • Aprimo Introduces New Capabilities for Content Marketers, Creatives and Agency Partners

    Aprimo Introduces New Capabilities for Content Marketers, Creatives and Agency Partners

    New Idea Lab solution helps marketers move more quickly from ideation to distribution of higher quality content.

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  • Aprimo Reports Significant Growth in 2017, Doubles New Customer Base

    Aprimo Reports Significant Growth in 2017, Doubles New Customer Base

    The company's best-in-class offerings answered marketers' biggest 2017 challenges

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  • Aprimo to Exhibit Alongside Microsoft at NRF 2018 Retail’s Big Show

    Aprimo to Exhibit Alongside Microsoft at NRF 2018 Retail’s Big Show

    Aprimo has announced its presence at NRF 2018 Retail’s Big Show in New York City from January 14-16 with Microsoft

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  • Aprimo Evolves Marketing Productivity Solution with New Intelligent Capabilities

    Aprimo Evolves Marketing Productivity Solution with New Intelligent Capabilities

    Workflow enhancements strengthen Aprimo’s best-of-breed portfolio to help marketers simplify and automate marketing collaboration

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  • Aprimo Among Vendors Included in Marketing Resource Management (MRM) Landscape by Independent Research Firm

    Aprimo Among Vendors Included in Marketing Resource Management (MRM) Landscape by Independent Research Firm

    Strong capabilities across all 8 categories and noted for “enterprise breadth and depth of its scalable and modular MRM offering"

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  • Aprimo Announces 2017 APEX Award Winners at its Annual Sync Conference

    Aprimo Announces 2017 APEX Award Winners at its Annual Sync Conference

    AT&T, delaware digital, Dick’s Sporting Goods, Franklin Templeton Investments, OppenheimerFunds, Philips, and TD Ameritrade honored for driving marketing excellence

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  • Aprimo Advances its Distributed Marketing Platform with Robust Local Digital Advertising Engine and Lead Nurture Enhancements

    Aprimo Advances its Distributed Marketing Platform with Robust Local Digital Advertising Engine and Lead Nurture Enhancements

    New capabilities give global brands the advantage to automate local advertising and lead nurture campaigns throughout the buyer’s journey for world-class scalability and efficiency

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  • Aprimo Announces Further Innovation in AI and Ecosystem Integrations for Digital Asset Management Platform

    Aprimo Announces Further Innovation in AI and Ecosystem Integrations for Digital Asset Management Platform

    Category-leading DAM solution offers enhanced AI-powered auto-tagging, providing marketers instant value and full support in the cloud

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  • Aprimo Launches SaaS Version of Category-Leading Digital Asset Management Solution

    Aprimo Launches SaaS Version of Category-Leading Digital Asset Management Solution

    The cloud delivers the industry’s most comprehensive enterprise-grade solution to offer customers sophistication and scalability for unprecedented user experiences .

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  • Aprimo Identifies Five Essentials For Organizations to Avoid Marketing Operations Mayhem in Latest Report

    Aprimo Identifies Five Essentials For Organizations to Avoid Marketing Operations Mayhem in Latest Report

    Through their latest report, Aprimo and TopRight have identified new and effective ways to drive behavior correlated with five essential marketing areas - plan, spend, create, distribute and perform.

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  • Aprimo Appoints New Business Development Director for Southern Europe

    Aprimo Appoints New Business Development Director for Southern Europe

    Aprimo has further underlined its ambitions for significant market expansion in Europe with the appointment of a new Business Development Director for Southern Europe.

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  • Aprimo Accelerates Digital Transformation for Financial Services Marketers on Microsoft Azure

    Aprimo Accelerates Digital Transformation for Financial Services Marketers on Microsoft Azure

    The global scale and security of Microsoft Azure allows Aprimo’s financial services customers to fuel digital transformation initiatives to move marketing operations to the cloud.

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  • Aprimo Brings Innovation to the Next Level with Product Updates to Equip Marketers with the “Aprimo Advantage”

    Aprimo Brings Innovation to the Next Level with Product Updates to Equip Marketers with the “Aprimo Advantage”

    Aprimo announced today its continued mission to empower marketers with the solutions they need to bridge art and science with the addition of several product innovations.

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  • Aprimo Announces New Cloud-Based Campaign Management Solution

    Aprimo Announces New Cloud-Based Campaign Management Solution

    Aprimo announces the launch of its next-generation campaign management solution, Aprimo Campaign, enabling users to leverage data where it’s located and manage distribution across marketing channels.

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  • Aprimo Unveils New Distributed Marketing Capabilities

    Aprimo Unveils New Distributed Marketing Capabilities

    Aprimo, a leading global provider of marketing operations, today announced significant enhancements to its through-channel marketing automation (TCMA) platform, Distributed Marketing.

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  • Aprimo Appoints New Regional Manager for Australia

    Aprimo Appoints New Regional Manager for Australia

    Aprimo appoints Steve Beards as the new regional manager for Australia. The proven sales and business leader will head Aprimo's strategic business development initiative in APAC.

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  • Aprimo Acquires ADAM Software, Bringing Best in Class Digital Asset Management to Marketing Operations

    Aprimo Acquires ADAM Software, Bringing Best in Class Digital Asset Management to Marketing Operations

    Aprimo, marketing operations pioneer and category leader, announced today it has acquired ADAM Software, a leading global provider of enterprise-class Digital Asset Management software solutions.

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