Press Releases

View the latest press releases from Aprimo

  • Aprimo Acquires ADAM Software, Bringing Best in Class Digital Asset Management to Marketing Operations

    Aprimo Acquires ADAM Software, Bringing Best in Class Digital Asset Management to Marketing Operations

    Aprimo, marketing operations pioneer and category leader, announced today it has acquired ADAM Software, a leading global provider of enterprise-class Digital Asset Management software solutions.

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  • YBS Group Deploys Aprimo Across All Product Development, Marketing and e-Commerce Functions

    YBS Group Deploys Aprimo Across All Product Development, Marketing and e-Commerce Functions

    Yorkshire Building Society (YBS), the UK’s second largest building society, is reaping the benefits of a new automated approach to marketing operations following its selection of Aprimo.

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  • Aprimo and Forbes Insights Team Up to Survey Global Marketing Leaders About the Future of Marketing

    Aprimo and Forbes Insights Team Up to Survey Global Marketing Leaders About the Future of Marketing

    Forbes Insights teamed up with Aprimo, a leading marketing operations software providers, to conduct a major global survey of marketing leaders on the Future of Marketing.

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  • Aprimo Announces Updated SaaS Platform for Full Connectivity and Visibility into the Entire Marketing Ecosystem

    Aprimo Announces Updated SaaS Platform for Full Connectivity and Visibility into the Entire Marketing Ecosystem

    Aprimo announced significant updates to its SaaS platform, including a new integration framework that enables customers to more efficiently connect their entire marketing ecosystem at scale.

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  • Aprimo Accelerates Customer Innovation Program that Will Usher in a New Era of Marketing Operations

    Aprimo Accelerates Customer Innovation Program that Will Usher in a New Era of Marketing Operations

    As a result of its Customer Innovation Initiative, which launched in the fall, Aprimo has committed to delivering more than 300 unique customer-identified enhancements throughout 2017.

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  • Do organisations understand CX marketing operations?

    Do organisations understand CX marketing operations?

    For organisations of all types, the migration towards digital marketing operations offers a host of opportunities and threats – the winners will be those that best understand the technology landscape.

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  • Aprimo Launches Marketing Operations Platform on Microsoft Azure

    Aprimo Launches Marketing Operations Platform on Microsoft Azure

    Aprimo, the global marketing operations management software leader, today announced that the Aprimo platform is now live and available to customers worldwide on the Microsoft Azure cloud platform.

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  • Aprimo Delivers Complete Global Marketing Operations Solution In The Cloud

    Aprimo Delivers Complete Global Marketing Operations Solution In The Cloud

    Aprimo, the company that pioneered marketing operations management software, today launched its newly re-established brand identity and go-forward business strategy at DMA &Then.

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  • Back to the Future: Come Meet the NEW Aprimo at DMA &THEN Conference

    Back to the Future: Come Meet the NEW Aprimo at DMA &THEN Conference

    Aprimo, the company that pioneered marketing operations management software, will mark its official return to the global stage at the Direct Marketing Association’s upcoming DMA &Then Event.

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  • Aprimo Showcases New Distributed Channel Marketing Platform at Convergent Summit South 2016

    Aprimo Showcases New Distributed Channel Marketing Platform at Convergent Summit South 2016

    At the Convergent Summit South 2016, newly re-established Aprimo, will showcase its market leading through-channel marketing automation platform - Aprimo Distributed Marketing.

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  • Marlin Completes Acquisition of Revenew and Announces the Relaunch of Aprimo Brand

    Marlin Completes Acquisition of Revenew and Announces the Relaunch of Aprimo Brand

    Marlin Equity Partners today announced that it has acquired Revenew, Inc., a leading provider and innovator of through-channel and distributed marketing solutions.

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