Aprimo and Forbes Insights Team Up to Survey Global Marketing Leaders About the Future of Marketing

January 30, 2017

Consumers today want to associate more with the brand than with other less interesting elements of a company and the consumer controls their individual brand experience like never before, so say the key findings of a major global survey of marketing leaders on the Future of Marketing. Published today, the research was conducted by Forbes Insights in association with Aprimo, a leading global provider of marketing operations software.

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