Aprimo Launches Marketing Operations Platform on Microsoft Azure

October 17, 2016

Aprimo, the global marketing operations management software leader, today announced that the Aprimo platform is now live and available to customers worldwide on the Microsoft Azure cloud platform.

The combination marries Aprimo’s category-leading marketing operations solutions with Azure, a growing collection of integrated cloud services—analytics, computing, database, mobile, networking, storage, and web. With Aprimo’s new PaaS (Platform as a Service) offering, enterprise and mid-market companies can work smarter to be more creative, plan better marketing campaigns, and get them to market faster, while removing the challenges and higher costs of on-premise software management.  It also underscores Aprimo’s commitment to invest on behalf of its customers in rapid product advancement by making it easier for R&D to deliver new product innovations.     

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