Aprimo Publishes new eBook: Get Your Creative Groove Back, Highlighting Benefits of Strategic Application of Marketing Operations Platforms

March 15, 2017

For first-time users, digital marketing operations platforms can be a life-changing experience, freeing them from administrative drudgery and enabling them to focus on the creative aspects of their jobs. To explain how this works, Aprimo, a global leader in marketing operations software solutions, has published a new free of charge ebook entitled Get Your Creative Groove Back. Written by the company’s expert design team, the ebook targets executives in a wide range of markets from financial services to utilities and retail, informing and educating the reader about the potential offered by the latest developments in marketing operations technology. 

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